Extrahop
Senior Product Marketing Manager
Extrahop, Little Ferry, New Jersey, us, 07643
ExtraHop is on a mission to protect and propagate trust by revealing the cybertruth: the truth about the attackers already inside an organization’s network, the truth about what they’re doing, and how to stop them at top speed. We partner with every customer, every day, to reveal it. Are you ready to join us?
Are you ready to apply Make sure you understand all the responsibilities and tasks associated with this role before proceeding.We’re looking for a
Sr. Product Marketing Manager
to be a leading contributor of the Security Product Marketing team at ExtraHop. In this highly visible role, you will be instrumental in building and establishing
ExtraHop’s Network Detection and Response
business lines, while establishing ExtraHop as a leader within the cybersecurity markets.This position requires an understanding of security, SaaS, and cloud/IT infrastructure markets. The ideal candidate will identify market needs, work with customers, sales, product management, and other stakeholders to articulate and develop the unique value that ExtraHop provides. This role encompasses product positioning, messaging, product strategy, collateral creation, and execution of marketing programs with other marketing, sales, and product management teams.Responsibilities
Effectively communicate ExtraHop’s position to sales, channel partners, customers, and analystsCreate sales tools and training:
Communicate the value proposition of the products to the sales team and develop the sales tools that support the selling of ExtraHop’s productsCreate customer case studies with input from the sales team to document application stories for key target customers and train the sales team on the concepts
Conduct competitive analysis/market research:
Develop and produce market research insight reports and detailed sales-ready competitive analyses (products and technology). Work with product management and field teams to develop messaging and materials to help position ExtraHop in the minds of the buyersIdentify new key markets for ExtraHop products and solutions
Develop compelling content in collaboration with internal stakeholders that will help drive customer engagement, thought leadership, and content marketingHelp conceive and develop innovative marketing programs that drive demandResponsible for collecting the requisite content for inclusion on ExtraHop’s web from others in the organization and work with our webmaster to ensure high SEO ratings based on content and keeping that content currentQualifications And Experience Requirements
Bachelor’s degree or equivalent, MBA is a plus.Prior experience in B2B enterprise technology marketing5+ years of product marketing experience with B2B technology companiesExperience in cybersecurity and security buyer personas.Solid understanding of cloud, IT infrastructure, and related buyer personasTechnical aptitude coupled with an enthusiasm for technology and the ability to translate this into compelling narrativesPassion for analyzing products, customers, and market dynamicsStrong writing and communication skills with the ability to create exceptional content and comfortably engage with sales, customers, and partnersExceptional organizational skills with the ability to manage multiple priorities and meet deadlinesProven ability to work collaboratively across teamsExperience working closely with sales, customers, and analysts in presenting a product value proposition, messaging, and customer benefitsExperience in marketing products and services to enterprises, service providers, and channel partnersPrevious success in the development and the execution of integrated product marketing plansExcellent people and management skills to interact with staff, colleagues, cross-functional teams, and third-party agenciesWilling to travel 20% (US travel)$125,000 - $163,000 + benefitsApplicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or assume sponsorship of an employment Visa at this time.About ExtraHop ExtraHop is the cybersecurity partner enterprises trust to reveal the unknown and unmask the attack. We’re on a mission to protect and propagate trust by revealing the cybertruth, and we partner with every customer, every day, to uncover it. Our Reveal(x) 360 platform is the only network detection and response solution delivering the 360-degree visibility needed to see everything on the network. When organizations have full network transparency with ExtraHop, they can see more, know more, and stop more cyberattacks.ExtraHop
is recognized by leading organizations for both its
innovation in the market
and its
commitment to building a world-class team . We’ve been recognized as a “Customer’s Choice” by Gartner Peer Insights Voice of the Customer, and as a Leader in the Forrester Wave: Network Analysis and Visibility, Q2 2023. ExtraHop has won AI Breakthrough Awards four times (2018-2020, 2023) and our Channel Partner program has received a 5-star rating from CRN for our 2023 Partner Program Guide. Our flagship product, Reveal(x), has received numerous accolades, including a 2022 Edison Award for Cybersecurity.Benefits
Health, dental, and vision benefitsHonor System PTO and 9 Holidays (US only) + 3 Days of Paid Volunteer TimeNon-Commissioned positions are eligible to participate in annual discretionary bonus planFSA and Dependent Care Accounts + EAP where applicableEducational Reimbursement401k with employer match or Pension where applicablePet Insurance (US only)Parental Leave (US Only)Hybrid and Remote Work ModelWe are intentional about our culture, diversity, and inclusion, and we welcome everyone to come ready to participate in contributing to this truly unique environment. At ExtraHop, we believe that the best products, services, and companies are built by strong teams that include a diversity of backgrounds, perspectives, ideas, and experiences. We are committed to supporting and enabling growth and opportunity for every employee at every level. This is the foundation of our success.We are equally committed to equal employment opportunity, and it is foundational to how we recruit and hire our talented team. Employment is determined based upon capabilities and qualifications without discrimination on the basis of race, color, religion, sex, gender identification and expression, marital status, military status, pregnancy (including but not limited to potential pregnancy and pregnancy-related conditions), sexual orientation, age, national origin, ancestry, citizenship or immigration status, disability, genetic information, or any other protected class as established by law.Our people are our most important competitive advantage, leading the charge against cyber criminals and insider threats.Ready to join us?
#J-18808-Ljbffr
Are you ready to apply Make sure you understand all the responsibilities and tasks associated with this role before proceeding.We’re looking for a
Sr. Product Marketing Manager
to be a leading contributor of the Security Product Marketing team at ExtraHop. In this highly visible role, you will be instrumental in building and establishing
ExtraHop’s Network Detection and Response
business lines, while establishing ExtraHop as a leader within the cybersecurity markets.This position requires an understanding of security, SaaS, and cloud/IT infrastructure markets. The ideal candidate will identify market needs, work with customers, sales, product management, and other stakeholders to articulate and develop the unique value that ExtraHop provides. This role encompasses product positioning, messaging, product strategy, collateral creation, and execution of marketing programs with other marketing, sales, and product management teams.Responsibilities
Effectively communicate ExtraHop’s position to sales, channel partners, customers, and analystsCreate sales tools and training:
Communicate the value proposition of the products to the sales team and develop the sales tools that support the selling of ExtraHop’s productsCreate customer case studies with input from the sales team to document application stories for key target customers and train the sales team on the concepts
Conduct competitive analysis/market research:
Develop and produce market research insight reports and detailed sales-ready competitive analyses (products and technology). Work with product management and field teams to develop messaging and materials to help position ExtraHop in the minds of the buyersIdentify new key markets for ExtraHop products and solutions
Develop compelling content in collaboration with internal stakeholders that will help drive customer engagement, thought leadership, and content marketingHelp conceive and develop innovative marketing programs that drive demandResponsible for collecting the requisite content for inclusion on ExtraHop’s web from others in the organization and work with our webmaster to ensure high SEO ratings based on content and keeping that content currentQualifications And Experience Requirements
Bachelor’s degree or equivalent, MBA is a plus.Prior experience in B2B enterprise technology marketing5+ years of product marketing experience with B2B technology companiesExperience in cybersecurity and security buyer personas.Solid understanding of cloud, IT infrastructure, and related buyer personasTechnical aptitude coupled with an enthusiasm for technology and the ability to translate this into compelling narrativesPassion for analyzing products, customers, and market dynamicsStrong writing and communication skills with the ability to create exceptional content and comfortably engage with sales, customers, and partnersExceptional organizational skills with the ability to manage multiple priorities and meet deadlinesProven ability to work collaboratively across teamsExperience working closely with sales, customers, and analysts in presenting a product value proposition, messaging, and customer benefitsExperience in marketing products and services to enterprises, service providers, and channel partnersPrevious success in the development and the execution of integrated product marketing plansExcellent people and management skills to interact with staff, colleagues, cross-functional teams, and third-party agenciesWilling to travel 20% (US travel)$125,000 - $163,000 + benefitsApplicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or assume sponsorship of an employment Visa at this time.About ExtraHop ExtraHop is the cybersecurity partner enterprises trust to reveal the unknown and unmask the attack. We’re on a mission to protect and propagate trust by revealing the cybertruth, and we partner with every customer, every day, to uncover it. Our Reveal(x) 360 platform is the only network detection and response solution delivering the 360-degree visibility needed to see everything on the network. When organizations have full network transparency with ExtraHop, they can see more, know more, and stop more cyberattacks.ExtraHop
is recognized by leading organizations for both its
innovation in the market
and its
commitment to building a world-class team . We’ve been recognized as a “Customer’s Choice” by Gartner Peer Insights Voice of the Customer, and as a Leader in the Forrester Wave: Network Analysis and Visibility, Q2 2023. ExtraHop has won AI Breakthrough Awards four times (2018-2020, 2023) and our Channel Partner program has received a 5-star rating from CRN for our 2023 Partner Program Guide. Our flagship product, Reveal(x), has received numerous accolades, including a 2022 Edison Award for Cybersecurity.Benefits
Health, dental, and vision benefitsHonor System PTO and 9 Holidays (US only) + 3 Days of Paid Volunteer TimeNon-Commissioned positions are eligible to participate in annual discretionary bonus planFSA and Dependent Care Accounts + EAP where applicableEducational Reimbursement401k with employer match or Pension where applicablePet Insurance (US only)Parental Leave (US Only)Hybrid and Remote Work ModelWe are intentional about our culture, diversity, and inclusion, and we welcome everyone to come ready to participate in contributing to this truly unique environment. At ExtraHop, we believe that the best products, services, and companies are built by strong teams that include a diversity of backgrounds, perspectives, ideas, and experiences. We are committed to supporting and enabling growth and opportunity for every employee at every level. This is the foundation of our success.We are equally committed to equal employment opportunity, and it is foundational to how we recruit and hire our talented team. Employment is determined based upon capabilities and qualifications without discrimination on the basis of race, color, religion, sex, gender identification and expression, marital status, military status, pregnancy (including but not limited to potential pregnancy and pregnancy-related conditions), sexual orientation, age, national origin, ancestry, citizenship or immigration status, disability, genetic information, or any other protected class as established by law.Our people are our most important competitive advantage, leading the charge against cyber criminals and insider threats.Ready to join us?
#J-18808-Ljbffr