Senior Manager, Paid Search & Owned Digital Media, Global Cards_

**Job Number** 24137980**Job Category** Sales & Marketing**Location** Marriott International HQ, 7750 Wisconsin Avenue, Bethesda, Maryland, United States**Schedule** Full-Time**Located Remotely?** N**Relocation?** N**Position Type** Management**JOB SUMMARY**The Senior Manager, Card Digital Acquisitions, is a member of the U.S. Co-brand Card Acquisitions team. This role supports portfolio growth for Co-brand Card products through owned digital channels, and is vital to building and strengthening member loyalty and engagement with Marriott’s brands and most valuable members and guests. This role will work in close partnership with internal stakeholders, particularly Data, Marketing, Activation and Personalization (DMAP), external bank partners, and agencies. The candidate will play a key role in the development of marketing campaigns across internal and external channels, to drive card acquisitions.**CANDIDATE PROFILE****Education and Experience Required**+ 4-year degree from an accredited university in Business Administration, Marketing, Hospitality Management, or related major AND 4+ years of relevant professional experience, demonstrating progressive career growth and a pattern of exceptional performance OR+ HS Diploma and 6 or more years’ experience in digital marketing with experience in paid search, digital media, retargeting, and personalization+ Experience managing and defining transformational strategies for business units.+ Demonstrated ability to deliver results under difficult conditions, particularly when faced with complexity and ambiguity.**CORE WORK ACTIVITIES****Deploy Paid Search & Media to drive Acquisitions**Drive U.S. co-brand acquisitions through the development and execution of a digital strategy for Marriott-funded paid search, programmatic advertising, and display media.+ Partner with Global Cards leadership to define the strategy and roadmap for the next three years.+ Lead the alignment of the roadmap, creative & content development, and measurement of initiatives across MI-funded digital advertising channels.+ Collaborate with internal partners and bank partners to plan and execute media plans, designed to optimize the acquisition of new co-brand credit card members.+ Mange reporting acquisition performance across stakeholder teams, including Finance to ensure marketing investments meet aligned target for return-on-investment.+ Develop a content strategy designed to acquire new co-brand credit card members through the development of inspiring content illustrates how the co-brand credit cards enhances the member’s access to everything Marriott Bonvoy offers.+ Identify promotional opportunities with existing and new Marriott Bonvoy partners.**Leading Discipline Team**+ Sets and champions the Global Cards’ vision for product and service delivery in Digital channels.+ Communicates a clear and consistent message regarding departmental goals to produce desired results.+ Makes and executes the necessary decisions to keep department moving forward toward achievement of goals+ Work with internal teams and bank partners to coordinate ongoing analysis, reporting and forecasting.**Managing Profitability**+ Analyze channel performance identify trends that impact revenue and profit.+ Manage spending on media & advertising to be within the annual budget target.+ Partner with key stakeholders to deliver an annual budget recommendation needed to support year-over-year U.S. acquisition growth.**Marriott Channel Card Acquisitions**+ Lead and influence strategies to drive portfolio growth for U.S. Co-brand Consumer Cards.+ Develop product growth plan and marketing roadmap for Marriott Bonvoy co-brand cards, to deliver aggressive acquisitions goals.+ Collaborate with internal and external partners, to identify target audience, inform value proposition and offer strategy and coordinate tactics that support expansion.+ Utilize analysis to identify and summarize opportunities to implement innovations and enhancements to increase revenue and portfolio growth.+ Deliver digital channel marketing strategy for U.S. Acquisitions+ Plan, coordinate, deploy and manage digital acquisitions marketing campaigns, creative, assets and offers on web and mobile app+ Manage campaign and segment optimization, budgets and reporting to achieve acquisitions KPIs+ Manage offer optimization and personalization, with internal and external stakeholders, to target the right offer in the member/customer lifecycle+ Identify opportunities to transform channel efficiencies and efficacy and add new placements+ Lead acquisitions marketing efforts for U.S. Co-brand Card products, in additional key internal and external channels (e-mail, DM, CEC, bank channels) Manage creative, segment optimization, and budgets to achieve acquisition KPIs+ Manage ad-hoc marketing projects as needed, to support Global Cards strategic goals**Achieving Goals**+ Build and strengthens the Marriott Bonvoy U.S. credit card portfolio, achieving aggressive acquisitions and sales goals, program revenue and profit targets.+ Drive new cardmember growth, engagement on newly acquired co-brand credit cards, by thinking strategically and making data-driven decisions in a heavily regulated environment.+ Develop and launch marketing initiatives designed to drive profitable market share growth.+ Contribute to the Marketing Plan with competitive insight/hindsight learning and point of view on future development/growth opportunities.+ Improve product and program marketability and profitability by researching, identifying, and capitalizing on market opportunities, improving product benefits and coordinating new product development.**Demonstrating and Applying Discipline Knowledge**+ Apply strategic marketing expertise and leadership, to evolve creative and offers, improve reach and enhance effectiveness of marketing campaigns.+ Utilize analytical ability to evaluate end-to-end customer experience across multiple channels and touchpoints.+ Leverage customer insight to inform and optimize program messaging and refine customer experience.+ Remain current on industry trends, developments including those in payments, credit cards, and loyalty marketing and applies knowledge to evolve relevant benefits set and card value proposition.+ Monitor and evaluate competitive landscape, emerging technologies and market movement. Provides thought leadership and perspective for adoption.+ Demonstrate knowledge of job-relevant issues, products, systems, and processes.+ Provide technical expertise and support to persons inside and outside of the department.**Delivering on the Needs of Key Stakeholders**+ Understand and meet the needs of key stakeholders.+ Develop specific goals and plans to prioritize, organize, and accomplish work.+ Determine priorities, schedules, plans and necessary resources to ensure completion of any projects on schedule.+ Collaborate with internal partners and stakeholders to support business/initiative strategies+ Communicate concepts in a clear and persuasive manner that is easy to understand.+ Generate and provide accurate and timely results in the form of reports, presentations, etc.+ Demonstrate an understanding of business priorities**Additional Responsibilities**+ Provide information to supervisors and co-workers by telephone, in written form, e-mail, or in person in a timely manner.+ Demonstrate self confidence, energy and enthusiasm.+ Inform and/or update leaders on relevant information in a timely manner.+ Manage time effectively and conducts activities in an organized manner.+ Present ideas, expectations and information in a concise, organized manner.+ Use problem solving methodology for decision making and follow up.+ Perform other reasonable duties as assigned by manager.**MANAGEMENT COMPETENCIES****Leadership**+ **Communication** - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.+ **Leading Through Vision and Values** - Keeps the organization's vision and values at the forefront of decision making and action.+ **Managing Change** - Initiates and/or manages the change process and energizes it on an ongoing basis, taking steps to remove barriers or accelerate its pace; serves as role model for how to handle change by maintaining composure and performance level under pressure or when experiencing challenges.+ **Problem Solving and Decision Making** - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action.+ **Professional Demeanor** - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.+ **Strategy Development** - Develops business plans by exploring and systematically evaluating opportunities with the greatest potential for producing positive results; ensures successful preparation and execution of business plans through effective planning, organizing, and on-going evaluation processes.**Managing Execution**+ **Building a Successful Team** -Uses an effective interpersonal style to build a cohesive team; inspires and sustains team cohesion and engagement by focusing the team on its mission and importance to the organization.+ **Strategy Execution** – Ensures successful execution across of business plans designed to maximize customer satisfaction, profitability, and market share through effective planning, organizing, and on-going evaluation processes.+ **Driving for Results** - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.**Building Relationships**+ **Customer Relationships** - Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company’s service standards.+ **Global Mindset** - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.+ **Strategic Partnerships** - Develops collaborative relationships with fellow employees and business partners by making them feel valued, appreciated, and included; explores partnership opportunities with other people in and outside the organization; influences and leverages corporate and continental shared services and/or discipline leaders (e.g., HR, Sales & Marketing, Finance, Revenue Management) to achieve objectives; maintains effective external relations with government, business and industry in respective countries; performs effectively as a liaison between locations, disciplines, and corporate to ensure needed resources are received and corporate strategies are understood and executed.**Generating Talent and Organizational Capability**+ **Organizational Capability** - Evaluates and adapts the structure of assignments and work processes to best fit the needs and/or support the goals of an organizational unit.+ **Talent Management** - Provides guidance and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.**Learning and Applying Professional Expertise**+ **Business Acumen** - Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges.+ **Continuous Learning** - Actively identifies new areas for learning; regularly creates and takes advantage of learning opportunities; uses newly gained knowledge and skill on the job and learns through their application.+ **Strategy Knowledge -** Understanding and utilizing professional skills and knowledge in a specific functional area to conduct and manage business operations and generate innovative solutions to approach function-specific strategic work challenges.+ **Basic Competencies** - Fundamental competencies required for accomplishing basic work activities.+ **Basic Computer Skills** - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).+ **Mathematical Reasoning** - Adds, subtracts, multiplies, or divides quickly, correctly, and in a way that allows one to solve work-related issues.+ **Oral Comprehension** - Listens to and understands information and ideas presented through spoken words and sentences.+ **Reading Comprehension** - Understands written sentences and paragraphs in work related documents.+ **Writing** - Communicates effectively in writing as appropriate for the needs of the audience._Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law._Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. **Be** where you can do your best work,​ **begin** your purpose, **belong** to an amazing global​ team, and **become** the best version of you.