Manager, Audience Strategy_

**Company Description**At Publicis Collective, it is both our model and culture to establish fully integrated cross-discipline teams that put our clients wholly at the center and enable us to provide best-in-class services in a fluid and modular way. Publicis Collective uses living data to create brand movements at the speed of people’s lives. We move faster, create movements, and deploy real time data that connects world class creative to content and media in service of growth and ROI.As part of Publicis Media, our leadership is defined by experience, commitment, and continuity across our vast network. Helming our agencies and teams are some of the most seasoned experts in the industry, committed to doing the best for our people and our clients every day, and bound together by our inclusive and humane culture. No matter whether we’re recruiting new talent or devising new media campaigns for our clients, we put the humanity and identity of real people at the forefront of everything we do. And our peerless history of continuous learning and innovation means we never stand pat.Publicis Media is the #1 media network in North America, made of a family of world-class media agencies, solutions, and talent. Together, we comprise more than 23,000 people in more than 60 countries, united to serve the world’s best-known and most successful brands.**Job Description****Core Role:**Enable best use of data and technology to impact media and audience strategies for top brands:+ Facilitate the integration of audience data into the media planning and execution processes+ Work with Strategy, Investment, Analytics and Ad Tech teams to translate the client goals and objectives into actionable data applications through the data and tech relationship+ This position requires a highly motivated, technical savvy, analytic thinking, and entrepreneurial person.**Responsibilities:**+ Help clients launch and manage data operations (CDP & internal audience tools) and audience-based technology solutions across display, video, social, mobile and offline media.+ Execute on audience data to impact media strategies based on overall objectives.+ Support Audience team in the development of audience strategy, audience definition, audience build in platform(s), audience analysis, audience push to media partners, etc.+ Maintaining knowledge of current AdTech/Martech Ecosystems trends.+ Support and/or manage writing of media documents (timelines, POVs, RFPs, presentations, etc.)+ Integrate with the Media and Strategy teams to make data management a central resource for smarter planning.+ Act as internal resource to demonstrate agency knowledge of data strategies.+ Managing the process of defining audiences to be leveraged, sharing of data with partners, and tracking and compiling performance reports regarding audience groups (may include participation in the development and analysis of custom research initiatives to measure audience + campaign performance).+ Collaborate with cross-functional teams to identify data-based solutions and develop reporting dashboards critical to the business+ Other responsibilities, as assigned.**Qualifications**+ B.A. or B.S., preferably in Marketing, Advertising, or Data Science+ 5+ years of professional experience preferred in digital media, ad technology, ad operations, or analytics+ Excellent interpersonal, verbal, written communication, and presentation skills+ Excellent project management, organization, analytical, and communication skills+ Excellent presentation skills, including the ability to create and deliver clear, concise, and powerful proposals and presentations to clients+ An insightful thinker who brings sharp analysis and a strong point of view to their work, and rapidly translates insights into strategic business recommendations+ An adaptable self-starter who asks thoughtful questions and is eager to find opportunities and solve them with user insights and data+ Background in digital work: DSPs, DMPs, third party audience data, OLV cross screen, data and/or analytics, etc...+ Strong attention to detail and understanding sense of urgency+ Experience managing multiple, competing priorities, duties and/or projects+ Ability to thrive in a fast-paced deadline-driven environment+ Experience with Nielsen/IRI Data+ Experience with Tableau+ Experience with SQL/Python is a plus (not required)+ Competency in Microsoft Office Suite including Excel and PowerPoint**Additional Information**+ All your information will be kept confidential according to EEO guidelines**Responsibilities/Qualifications Beyond General Job Description:**+ A successful candidate will have a strong desire to learn about new technology, a zeal for asking questions and interrogating methodology, and for ideating and building new solutions to address client needs / goals.**Why Apply for This Role:**+ Opportunity to see first-to-market solutions and pilot on client businesses+ Depth and breadth of subject matter expertise to be gained, no matter where the candidate is starting from+ High impact/high visibility role on top account within Publicis organization – opportunity to grow