Sr Marketing Specialist, Linga_

**Position Overview**At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success. As a Sr Marketing Specialist within PNC's Linga organization, you will be based in Naples, FL.Responsible for three big projects:CRM - Develop and execute strategies that enhance customer engagement, loyalty, and advocacy overseeing the execution of product launches, marketing campaigns, managing the marketing tech stack, and ensuring that marketing efforts are aligned with the company's strategic goals.Business Intelligence - Analyze data and KPIs results, create marketing reports and suggest improvements and new strategies.Shopify management – Oversee the continuous update of content and coordinate the technical team.Key Responsibilities:- Product: Maintain performance, appearance, and product configuration across brands.- Shopify: Manage store content and oversee the technical team to maintain the storefront updated.- CRM: Develop and implement a comprehensive customer marketing strategy that aligns with the company’s goals for customer retention, expansion, and advocacy.- Email Marketing: Develop and manage email marketing campaigns to nurture leads, engage customers, and drive conversions. Ensure email communications are consistent with brand guidelines and optimized for performance.- Customer Engagement Programs: Build and manage a customer advocacy program to generate case studies, testimonials, and referrals. Encourage satisfied customers to share their success stories.- Internal Communications: Develop and coordinate the internal communications plan and Intranet Marketing updates.- Campaign Execution: Collaborate with the marketing teams to plan, execute, and measure marketing campaigns. Ensure campaigns are delivered on time, within budget, and meet performance targets.- Performance Reporting: Develop and maintain marketing performance dashboards and reports. Provide insights and recommendations based on data analysis to drive continuous improvement.- Cross-Functional Collaboration: Work closely with Sales, Product, IT, and other departments to ensure alignment and support for marketing operations initiatives.**Job Description**+ Independently implements and manages defined marketing programs/initiatives.+ Leverages a strong comprehension of existing marketing strategies and drives execution of programs/initiatives.+ Develops and executes more complex marketing programs/initiatives, strategies and activities that may include advertising, sales content and internal communications.Proactively collects and synthesizes data in order to identify trends. Helps identify strategic and tactical implications.+ Ensures all operating activities are delivered within the established budget framework.+ Follows established processes and protocols including coordination with legal, compliance, finance, risk and other key partners. Partners with agencies, third parties and internal business partners to coordinate development and execution of programs/initiatives.PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:+ **Customer Focused** - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.+ **Managing Risk** - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.**Qualifications**Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications/licensures needed to be successful in this position.**Competencies**Business Acumen, Business Data Analysis, Collaborating, Decision Making and Critical Thinking, Effective Communications, Effectiveness Measurement, Marketing Function, Marketing Systems**Work Experience**Roles at this level typically require a university / college degree, with 2+ years of relevant professional experience. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.**Education**Bachelors**Certifications**No Required Certification(s)**Licenses**No Required License(s)**Benefits**PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives.In addition, PNC generally provides the following paid time off, depending on your eligibility*: maternity and/or parental leave; up to 11 paid holidays each year; 8 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.To learn more about these and other programs, including benefits for full time and part-time employees, visit pncbenefits.com > New to PNC._*For more information, please click on the following links:_Time Away from Work (ncbenefits.com/timeaway.html)_PNC Full-Time Benefits Summary_PNC Part-Time Benefits Summary (ncbenefits.com/ft-benefits-overview.html)**Disability Accommodations Statement**If an accommodation is required to participate in the application process, please contact us via email at AccommodationRequest@pnc.com . Please include “accommodation request” in the subject line title and be sure to include your name, the job ID, and your preferred method of contact in the body of the email. Emails not related to accommodation requests will not receive responses. Applicants may also call 877-968-7762 and say "Workday" for accommodation assistance. All information provided will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.At PNC we foster an inclusive and accessible workplace. We provide reasonable accommodations to employment applicants and qualified individuals with a disability who need an accommodation to perform the essential functions of their positions.**Equal Employment Opportunity (EEO)**PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law.**California Residents**Refer to the California Consumer Privacy Act Privacy Notice (ncmc.com/live/pnc/aboutus/HR/Onboarding/PNC\_CCPA\_Privacy\_Disclosure\_Employee.pdf) to gain understanding of how PNC may use or disclose your personal information in our hiring practices.