Sr. Marketing Manager-TurboTax SEO_

OverviewThe Intuit Consumer Group Holistic Search (SEO + PPC) team is currently looking for a TurboTax SEO Sr. Marketing Manager who will bring in-depth knowledge of SEO best practices and a proven track-record of managing, optimizing, and growing organic search with a focus on delivering business goals (traffic, logins, units). This role requires the ability to operate on both a strategic and tactical level with a desire to drive results through the use of data analysis and testing. The ideal candidate will have 6+ years of experience and strong critical thinking skills with an exceptional ability to collaborate in a fast-paced, team-oriented environment.Your primary goal will be to strategically leverage organic search to drive relevant traffic to our sites to maximize acquisition and retention. You will work with a team of passionate marketers who are focused on delivering exceptional experience for customers and strong results for our business in a high-performing environment.What you'll bring+ BA/BS, Marketing, Business Administration, Computer Science or related degree. Equivalent experience will be considered+ 10+ years SEO experience and Marketing, PPC experience a plus+ Strong HTML, JS, and similar experience+ Strong experience with SEO research tools and analytics platforms (Google Search Console, Adobe, Keyword research and Ranking tools, others)+ Expert-level analytical and problem-solving skills, including using measurement and analyzing large datasets to gain insights and drive business decisions+ Demonstrated ability to prioritize activities effectively; focus on critical few, communicates and aligns conflicting priorities & proposes solutions+ Entrepreneurial “test & learn” mindset with track record of innovation; ability to move & pivot quickly+ Effective and concise written, interpersonal and organizational skills+ Strong communication skills with the ability to clearly present ideas, updates and results to business partners on various levels+ Experience collaborating with agency partners and many team to get work done well+ Understanding of various marketing metrics+ Enthusiasm & energy to stay current on the latest search marketing trends+ Experience and enjoyment in working in a team environment+ Positive attitude and enthusiasm for driving resultsHow you will lead+ Partner with the broader TurboTax SEO team to holistically manage all aspects of the TurboTax organic search program, from planning to implementation, from deep dive analysis to effectively communicating complex concepts to senior leaders+ Create, own, and deliver the TurboTax SEO strategy end-to-end, to meet aggressive business goals via a one- and three-year roadmap+ Advanced SEO experience with GenAI, Chatbot, Schema, AMP and other techniques to ensure TurboTax organic rankings are best in class within and beyond traditional search+ Deep technical SEO expertise, including significant experience with platform migrations, crawling/rendering best practices, subdomains vs TLDs, Core Web Vitals, international SEO, and more+ Experience partnering across many teams to evangelize and ensure SEO best practices are implemented at every step, including partnering with Design to influence creative, copywriters for on page copy, developers for code and platform recommendations, as well as with QA to ensure launch is successful before and after+ Effectively collaborate with other internal and external stakeholders, including agencies, search engine reps, and other channel leads (Digital Media, Social, Mobile)+ Work closely with PPC team members to identify Holistic Search opportunities, proactively implementing these strategies to maximize Holistic search outcomes (more auths, less spend), and help lead testing ideas and insights+ Advanced experience with keyword research and writing compelling, keyword-rich, ‘within brand guidelines’ title tags, meta descriptions and other copy in collaboration with multiple teams for input on high visibility pages+ Experience with app store optimization (ASO) to drive mobile app downloads and adoption+ Hardcore data background with significant experience driving SEO tracking implementation and ensuring attribution is correct across desktop, mobile web and mobile app. Highly analytical, makes data-driven decisions and experienced with working in an organization with rigorous testing standards+ Analyze search performance and user behavior to derive marketing insights and make recommendations to improve performance using internal and external data sources (e.g. GSC, SEMRush, Adobe, other in-house data sets)+ Work closely with leaders from analytics, research, agency, search engine, and other channel teams to uncover customer insights, develop key metrics and drive measurement and analysis+ Experienced in reporting on SEO performance including contribution to the business, top keywords, top pages, conversion rates, Brand vs Generic, and YOY performance+ Evaluate and identify new, innovative opportunities to prioritize and drive fast experimentation and learning+ Passionate about SEO, keeps on top of industry trends, reads the latest search engine news and helps to communicate these outEOE AA M/F/Vet/Disability. Intuit will consider for employment qualified applicants with criminal histories in a manner consistent with requirements of local law.