SOCIALFLY
Director, Influencer Marketing_
SOCIALFLY, Chicago, Illinois, United States, 60684
ROLE DESCRIPTIONThe Director, Influencer Marketing is a key member of
the Influencer Marketing division. This role will be responsible for managing and executing influencer marketing campaigns. It’s a dynamic job. One day you may be overseeing contract negotiations with agents and influencers. The next, you may be working on a new business proposal or attending an onsite influencer activation. Thus, you’ll need to be passionate about all facets of influencer marketing in order to produce the best work. You must be a proactive employee, willing to go above and beyond, and comfortable working with internal leadership and client executives. You also must be a collaborative team player, willing to wear many different hats and roll up your sleeves and do whatever it takes to get the job done.RESPONSIBILITIESOperations & Team Management+ Support the VP to continue to fine tune the Influencer Management Process, and recommend changes as necessary to keep up with emerging trends;+ Ensure team is fostering positive, trusted relationships with influencers, agents+ Oversee client relations and timelines while ensuring the flawless execution of campaigns+ Own onboarding process for junior team members, developing training assets and facilitating initial 1-2 week oversight of team process training+ Draft client SOWs for current clients and renewals with VP oversight+ Work with VP and COO to align on staffing plans and to forecast team hours+ Oversee junior team members to create casting lists for clients, and be willing to assist with influencer research when needed+ Responsible for overseeing and sending contracts approved by VP to all influencers on assigned accounts and ensuring they are filed properly by junior team members+ Manage and mentor Account Supervisor, and Influencer Marketing Coordinator, ensuring individual’s performance goals are met+ Manage and track all influencer campaign budgets+ Train junior team on proper negotiation tactics+ Oversee junior team members to ensure influencer invoices and W9’s are collected and submitted properly to the finance department+ Attend onsite influencer activations as neededStrategy & Thought Leadership+ Oversee innovative and award winning influencer campaigns, executing flawlessly from start to finish and within budget+ Make strategic recommendation on client projects to upsell and grow accounts+ Proactively make process recommendations to optimize the success of the team and campaigns+ Stay up to date on influencer best practices and provide strategic recommendations based on platform and FTC updates+ Lead brainstorms and ensure all participants are prepared to ideate creative out of the box campaigns that can leverage influencers or content creators+ In partnership with the strategy team, craft memos to share agency’s POV on influencer tech, creator networks, and industry updates+ Support the strategy, design, planning, budget, and coordination of influencer marketing campaigns on behalf of Socialfly clients+ Oversee the creation of insightful, data-based reporting of influencer or creator campaigns and lead client presentation for assigned accounts+ Collaborate with the paid media team to optimize whitelisting process and keep track of new ways to do things+ Stay up to date on influencer rates and packages and assist in the development of new influencer offerings as the industry changes+ Collaborate with the media and creative team to develop strategies that are optimized for the client’s budget+ Maintain an understanding of influencer agency landscape, including software developments and competitive agenciesNew Business+ Support with building pitch decks and proposals, in collaboration with the business development team, and present proposals and strategies to assigned clients+ Continually innovate for existing clients, pitching campaign extensions or additional activations as it makes sense+ Participate in brainstorms for new business pitches and client strategies, as needed+ Support marketing efforts via webinars and blogs+ Own and develop influencer marketing benchmarks guide and influencer surveysREQUIREMENTS+ 8+ years of Influencer Campaign Management Experience in agency with a degree in, digital marketing, public relations or a similar field+ Experience overseeing a team to execute full-scale influencer programs from start to finish+ Team and project management experience is required. Must be able to encourage growth, professional development, and maximize team performance+ Excellent client services skills+ Ability to travel as needed to NYC office or client events+ Experience reviewing influencer agreements and pushing back on unfavorable terms+ Detail orientation and able to catch any errors in deliverables ahead of client delivery+ Strong familiarity with influencer management softwares and contracting is mandatory - experience with CIQ or Tagger is a plus+ Strong negotiation and selling skills, with the ability to manage a variety of clients simultaneouslyADDITIONAL SKILLS+ The following skills are a plus but not necessary for this role:+ Experience running B2B campaigns+ Experience building and managing content creator networksSocialfly DEI (diversity, equity, inclusiveness) statement / planWe are committed to cultivating a workplace in which diverse perspectives and experiences are welcomed and respected. We do not discriminate on the basis of race, color, religion, creed, ancestry, national origin, sex, age, disability (physical or mental), marital or veteran status, genetic information, sexual orientation, gender identity, political ideology, or membership in any other legally protected class. We are an Affirmative Action employer. We encourage individuals with diverse backgrounds to apply.Powered by JazzHR
the Influencer Marketing division. This role will be responsible for managing and executing influencer marketing campaigns. It’s a dynamic job. One day you may be overseeing contract negotiations with agents and influencers. The next, you may be working on a new business proposal or attending an onsite influencer activation. Thus, you’ll need to be passionate about all facets of influencer marketing in order to produce the best work. You must be a proactive employee, willing to go above and beyond, and comfortable working with internal leadership and client executives. You also must be a collaborative team player, willing to wear many different hats and roll up your sleeves and do whatever it takes to get the job done.RESPONSIBILITIESOperations & Team Management+ Support the VP to continue to fine tune the Influencer Management Process, and recommend changes as necessary to keep up with emerging trends;+ Ensure team is fostering positive, trusted relationships with influencers, agents+ Oversee client relations and timelines while ensuring the flawless execution of campaigns+ Own onboarding process for junior team members, developing training assets and facilitating initial 1-2 week oversight of team process training+ Draft client SOWs for current clients and renewals with VP oversight+ Work with VP and COO to align on staffing plans and to forecast team hours+ Oversee junior team members to create casting lists for clients, and be willing to assist with influencer research when needed+ Responsible for overseeing and sending contracts approved by VP to all influencers on assigned accounts and ensuring they are filed properly by junior team members+ Manage and mentor Account Supervisor, and Influencer Marketing Coordinator, ensuring individual’s performance goals are met+ Manage and track all influencer campaign budgets+ Train junior team on proper negotiation tactics+ Oversee junior team members to ensure influencer invoices and W9’s are collected and submitted properly to the finance department+ Attend onsite influencer activations as neededStrategy & Thought Leadership+ Oversee innovative and award winning influencer campaigns, executing flawlessly from start to finish and within budget+ Make strategic recommendation on client projects to upsell and grow accounts+ Proactively make process recommendations to optimize the success of the team and campaigns+ Stay up to date on influencer best practices and provide strategic recommendations based on platform and FTC updates+ Lead brainstorms and ensure all participants are prepared to ideate creative out of the box campaigns that can leverage influencers or content creators+ In partnership with the strategy team, craft memos to share agency’s POV on influencer tech, creator networks, and industry updates+ Support the strategy, design, planning, budget, and coordination of influencer marketing campaigns on behalf of Socialfly clients+ Oversee the creation of insightful, data-based reporting of influencer or creator campaigns and lead client presentation for assigned accounts+ Collaborate with the paid media team to optimize whitelisting process and keep track of new ways to do things+ Stay up to date on influencer rates and packages and assist in the development of new influencer offerings as the industry changes+ Collaborate with the media and creative team to develop strategies that are optimized for the client’s budget+ Maintain an understanding of influencer agency landscape, including software developments and competitive agenciesNew Business+ Support with building pitch decks and proposals, in collaboration with the business development team, and present proposals and strategies to assigned clients+ Continually innovate for existing clients, pitching campaign extensions or additional activations as it makes sense+ Participate in brainstorms for new business pitches and client strategies, as needed+ Support marketing efforts via webinars and blogs+ Own and develop influencer marketing benchmarks guide and influencer surveysREQUIREMENTS+ 8+ years of Influencer Campaign Management Experience in agency with a degree in, digital marketing, public relations or a similar field+ Experience overseeing a team to execute full-scale influencer programs from start to finish+ Team and project management experience is required. Must be able to encourage growth, professional development, and maximize team performance+ Excellent client services skills+ Ability to travel as needed to NYC office or client events+ Experience reviewing influencer agreements and pushing back on unfavorable terms+ Detail orientation and able to catch any errors in deliverables ahead of client delivery+ Strong familiarity with influencer management softwares and contracting is mandatory - experience with CIQ or Tagger is a plus+ Strong negotiation and selling skills, with the ability to manage a variety of clients simultaneouslyADDITIONAL SKILLS+ The following skills are a plus but not necessary for this role:+ Experience running B2B campaigns+ Experience building and managing content creator networksSocialfly DEI (diversity, equity, inclusiveness) statement / planWe are committed to cultivating a workplace in which diverse perspectives and experiences are welcomed and respected. We do not discriminate on the basis of race, color, religion, creed, ancestry, national origin, sex, age, disability (physical or mental), marital or veteran status, genetic information, sexual orientation, gender identity, political ideology, or membership in any other legally protected class. We are an Affirmative Action employer. We encourage individuals with diverse backgrounds to apply.Powered by JazzHR