Media Director, Insights Center of Excellence_

**Company Description**With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more.**Job Description****_About Our Insights Center Of Excellence_**Our **Insights Center of Excellence** is the fuel for designing meaningful connections with people and brands in culturally relevant ways. We combine creativity and data to uncover differentiating insights that drive business growth for our clients. We have innate curiosity to explore, interrogate and synthesize all forms of data to help us determine what makes people tick. Our department is made up of three interconnected pillars; People, Business and Cultural Intelligence. This combined intelligence allows us to understand why/how people make decisions, explore how these decisions are made in the context of culture and determine the necessary media investment to deliver on KPIs.The Director, Insights Center Of Excellence, will champion a people-first approach to unearth actionable insights for a major client. The Director leads the team responsible for generating meaningful intelligence across People and Culture to drive positive Business outcomes. This role will require a rich understanding of the entire data ecosystem, and the know how to design and implement innovative research solutions. This role centers on data-driven story-telling applying the foundations of behavioral science.The successful candidate fosters team growth, is curious, creative and a collaborative problem-solver.**_Role Objectives_**Overall:+ Work in partnership with senior agency strategy, planning and analytic leads to carve out new opportunities for actionable insights within existing workstreams+ Establish bespoke insight solutions aligned to business priorities+ Innovate strategic, data rigorous approaches to combat data scarcity+ Create connections between diverse and disparate data sets to derive meaningful insights+ Develop and manage vendor relationships in service of category insights+ Develop research hypotheses, construct research plan/methodology and conduct research (syndicated, secondary, social listening, qualitative and quantitative custom research) to solve clients burning questions+ Oversee the development of insights presentations inclusive of data visualization and strategic storytelling+ Foster relationships with senior level clients to uncover growth opportunities and craft the right insight solutions to deliver on KPIs+ Evaluate innovative data partners to develop new approaches to uncovering insights+ Develop and lead agency thought leadership studies and translate into meaningful client implications+ Incorporate the fundamental principles of Starcom’s inclusive marketing philosophy and planning approachPeople Intelligence: 80%+ Develop overarching audience growth strategies and frameworks+ Bring the audiences to life through compelling storytelling+ Champion inclusive audience considerations+ Uncover motivations, behaviors, and audience needs for increasingly audience-led media experiences+ Exhibit in-depth understanding of the use and relevant application of audience ID data+ Identify and define most valuable audience segments for clients using syndicated data and/or Epsilon individual ID’s (via Epsilon People Cloud)Cultural Intelligence: 10%+ Work in conjunction with the Cultural Intelligence team to explore and monitor cultural, category and audience specific trends to educate internal teams, partner agencies and clients+ Translation of trends into strategic opportunities and implications+ Adopt a people and culture first approachBusiness Intelligence: 10%+ Category analysis and evaluation of a brands market position+ Marketplace understanding for brands in different life stages+ Evaluate new territories for media experiences in partnership with strategy and activation teams+ Collaborate with the business intelligence team to quantify the growth potential of key target audiences+ Collaborate with the business intelligence team to validate media investment to ensure sufficiency to drive KPIs**Qualifications**+ Bachelor’s degree+ 7-10+ years in media/marketing research, consumer insight, business consulting, or digital advertising research/analytics/ insight+ Strong grounding in traditional and digital media research (control/exposed methodologies, market mix modeling)+ Strong comfort with ambiguity+ Proactive nature+ Demonstrated ability to establish new processes and products+ Strong relationship building skills with agency cross-functional teams+ Demonstrated experience storytelling and providing solutions with disparate data+ Experience with multiple methodological approaches (social listening, syndicated tools, primary research)+ Demonstrated ability to work with large data sets+ Strong grounding in traditional and digital media analytics, such as advertising effectiveness, ROI+ Experience with visualization tools such as Tableau, GoodData, Datorama is a plus+ Strong verbal and written communication skills+ Excellent Microsoft Office skills; PowerPoint and advanced Excel+ Ability to manage people and foster career growth and development**Additional Information**Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:+ Paid Family Care for parents and caregivers for 12 weeks or more+ Monetary assistance and support for Adoption, Surrogacy and Fertility+ Monetary assistance and support for pet adoption+ Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance+ Tuition Assistance+ Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more+ Matching Gifts programs+ Flexible working arrangements+ ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)+ Business Resource Groups that support multiple affinities and alliancesThe benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.\#LI-HYRBID24-9630