Chief Marketing and Communications Officer_

Job SummaryThis position works across the Geisinger enterprise (clinical, insurance, research and education enterprises as well as traditional support service functions) driving complex, visible, system-wide initiatives to successful completion, through metrics-based leadership of a skilled cross-functional department and in collaboration with a large and diverse contingent of internal and external stakeholders. This position enables Geisinger to achieve strategic priorities, targeted growth and financial objectives by building on awareness and preference of the Geisinger brand in priority markets and supporting the launch of new services and programs, while executing effective marketing strategies, communication programs and public or online events. This position leads a consumer-friendly digital engagement strategy, including a robust digital acquisition and retention portfolio. This leader also oversees social media, public and media relations and community engagement activities. As required, the position supports identified strategies and tactics tied to Geisinger’s membership in Risant Health, a non-profit value-based care venture of Kaiser Permanente. Key Relationships: Reports to the Executive Vice President, Chief of Staff. Other key relationships include, but not limited to: EVP, Chief Medical Officer, EVP, Chief Operating Officer, EVP, Chief Nursing Executive, EVP, Insurance Operations, EVP, Chief Academic Officer & Dean, EVP, Chief Financial Officer, EVP, Chief Legal Officer, Chief Strategy Officer, Chief Human Resources Officer, Chief Sales Officer, Chief Data Informatics Officer, Chief Information OfficerJob Duties+ Builds and leads a high performing, highly-engaged marketing, communications, and digital engagement team to deliver Geisinger strategic objectives and associated KPIs.+ Drives collaboration and cross-functional accountability for a superior patient and member experiences, leading to stronger engagement and loyalty between Geisinger and consumers.+ Translates operational strategies and plans into marketing and communication objectives to drive standardized and measurable performance standards to track and ensure continuous improvement and desired results.+ Develops KPIs in partnership with senior executives and holds overall department accountability for goals measurements and targeted ROI for the marketing and communications team.+ Works with leaders throughout the organization to develop cohesive communication and marketing strategic and tactical plans in support of organizational success as measured in the Enterprise Scorecard and compliance with federal and state regulations.+ Develops annual operating budget for full scope of department activities that includes appropriate funding levels for all relevant and necessary programs.+ Utilizes data analysis, market intelligence, and consumer insights as foundational for the creation and execution of all marketing and communication strategies and plans.+ Sponsors and leads a progressive digital engagement strategy and product management team with the appropriate, optimized Marketing Technology stack that includes CRM, analytics, digital marketing, social media, digital advertising, website, digital signage, consumer portals (e.g., MyChart patient portal, health plan member portal) and omnichannel (e.g., text messaging, email, IVR) campaigns for engaging consumers in better management of their care and benefits,+ Develops short and long-term brand strategies to advance brand positioning, increase brand awareness, and brand preference through cost-effective earned and owned channels inside the Geisinger enterprise, its current channels and across priority geographies identified for strategic growth and retention. Audiences include internal (employees, clinical leadership, providers) and external (patients, members, communities, prospects and partners).+ Manages the Geisinger brand architecture, messaging, naming system, and brand standards to ensure consistency and brand strength, as well as protect the brand and its registered trademarks, as well as brand valuation, relative to any business goals or business partners or community collaborations.+ Translates market insights into strategic recommendations on positioning, messaging, value propositions and market differentiation to drive exponential growth and consumer loyalty.+ Develops and implements unpaid and paid content strategies to reach critical audiences (physicians, employees, volunteers, trustees) using accurate, timely and quality production of meetings, traditional and digital publications, speeches, news releases, video productions, video conferences, advertising, marketing collateral, and other materials for public-facing and non-public-facing audiences (examples: web and employee portals).+ Establishes annual strategic plan priorities that address operational excellence, access and ease of use as well as managing total health.+ Owns system-wide alignment of brand and messaging with Geisinger Health Plan products and creation of an aligned strategy for “One Geisinger” messaging.+ Identifies and positions Geisinger and its leadership as national, regional and local experts on medical and health issues of broad interest to advance the value and benefit of proactive communication and earned media exposure on a national – and potentially international scale.+ Protects the reputation of Geisinger through development and implementation of a crisis communications plan to ensure that the organization is ready to successfully manage news media coverage and social media coverage/traffic related to any potential crises.+ Oversees executive and internal communications to increase employee engagement and grow understanding of the organization’s strategic goals and commitment to mission.Work is typically performed in an office environment. Travel may be required. Accountable for satisfying all job-specific obligations and complying with all organization policies and procedures. The specific statements in this profile are not intended to be all-inclusive. They represent typical elements considered necessary to successfully perform the job.Position DetailsEducationMaster's Degree-Related Field of Study (Preferred)ExperienceMinimum of 10 years-Leadership (Required), Minimum of 10 years-Marketing experience, including experience in the Healthcare & Health Insurance industries (Required)Certification(s) and License(s)OUR PURPOSE & VALUES: Everything we do is about caring for our patients, our members, our students, our Geisinger family and our communities. KINDNESS: We strive to treat everyone as we would hope to be treated ourselves. EXCELLENCE: We treasure colleagues who humbly strive for excellence. LEARNING: We share our knowledge with the best and brightest to better prepare the caregivers for tomorrow. INNOVATION: We constantly seek new and better ways to care for our patients, our members, our community, and the nation. SAFETY: We provide a safe environment for our patients and members and the Geisinger family We offer healthcare benefits for full time and part time positions from day one, including vision, dental and domestic partners. Perhaps just as important, from senior management on down, we encourage an atmosphere of collaboration, cooperation and collegiality. We know that a diverse workforce with unique experiences and backgrounds makes our team stronger. Our patients, members and community come from a wide variety of backgrounds, and it takes a diverse workforce to make better health easier for all. We are proud to be an affirmative action, equal opportunity employer and all qualified applicants will receive consideration for employment regardless to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or status as a protected veteran.We are an Affirmative Action, Equal Opportunity Employer Women and Minorities are Encouraged to Apply. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of disability or their protected veteran status.