American Homes 4 Rent
Demand Generation Marketing Manager_
American Homes 4 Rent, Las Vegas, Nevada, United States, 89102
Since 2012, we've grown to become one of the leading single-family rental companies and homebuilders in the country, recently recognized as a top employer by Fortune and Great Place To Work®.
At AMH, our goal is to simplify the experience of leasing a home through professional management and maintenance support, so our residents can focus on what really matters to them, wherever they are in life.Demand Generation Marketing Manager OpportunityWe are seeking a Demand Generation Marketing Manager to join our team. This role involves developing and implementing strategies to generate leads for future residents, driving brand awareness, engagement, lead generation, nurturing, and conversion across various platforms. You will be partnering with internal stakeholders such as Leasing and Marketing to align efforts to attract future residents.Responsibilities:+ Develop comprehensive demand generation strategies to drive qualified prospective leads.+ Plan, execute, and optimize multi-channel marketing campaigns.+ Oversee the day-to-day management of all aggregators including Zillow and the implementation of all digital advertising and email campaigns.+ Deploy successful bidding strategies, placement mixes, and targeting to hit acquisition goals and key performance indicators (KPIs)+ Create data-driven decisions to improve Marketing and Leasing funnel performance.+ Work closely with internal stakeholders to develop and implement marketing strategies.+ Test new platforms and approaches to reach target audiences.Requirements:+ Bachelor’s degree in marketing or a related field required.+ Minimum five (5) years of experience managing demand generation, digital marketing, and/or other related field required.+ Minimum two (2) years of active marketing experience with hands-on development and execution of marketing strategies preferred.+ Hands-on experience managing digital marketing and digital advertising in multiple channels and experience with Google, Meta required and ideally with real-estate aggregators like Zillow, Redfin/Apartments.com.+ Experience using reporting software (i.e., Power BI or Tableau).+ Extensive experience in developing and executing multi-channel marketing campaigns.+ Marketing certifications such as Google AdWords, Facebook Blueprint, American Marketing Association (AMA) Certified Professional Marketer, Direct Marketing+ Association (DMA) Certifications, Hootsuite Certifications, Google Analytics certification, Adobe Certification etc. are a plus.+ Proven track record of delivering results in brand awareness, engagement, lead generation, nurturing, and conversion.+ Knowledge of SEO required.+ Proficiency in marketing automation and CRM software preferred.+ Advanced familiarity with various ad formats, targeting capabilities, and creative best practices across Google and Facebook.+ Excellent verbal and written communication, problem-solving, planning and analysis skills.+ Strong relationship management, organizing and customer service skills.+ PC skills.+ Strong staffing, development, and appraisal skills.+ Entrepreneurial spirit and willingness to take prudent risks.+ Ability to interact effectively at all levels.+ Strong customer, quality, and results orientation.+ Ability to be an effective member of project teams.Build your career with us:At AMH, we know what it takes to feel at home. That’s not just our product; it’s also our culture. We work to maintain a people-first culture of trust, belonging, and inclusion, where our employees are empowered to collaborate and take initiative. If you’re ready to elevate your career, we hope you'll consider making your home with us. Apply today and a member of our Talent Acquisition team will reach out soon! To learn more about our workplace, please visit amh.com/careers. #LI-SC1, #LI-HybridCA Privacy Notice: To learn more about what information we collect when you apply for a job, and how we use that information, please see our CA Job Applicant Privacy Notice found at mh.com/
At AMH, our goal is to simplify the experience of leasing a home through professional management and maintenance support, so our residents can focus on what really matters to them, wherever they are in life.Demand Generation Marketing Manager OpportunityWe are seeking a Demand Generation Marketing Manager to join our team. This role involves developing and implementing strategies to generate leads for future residents, driving brand awareness, engagement, lead generation, nurturing, and conversion across various platforms. You will be partnering with internal stakeholders such as Leasing and Marketing to align efforts to attract future residents.Responsibilities:+ Develop comprehensive demand generation strategies to drive qualified prospective leads.+ Plan, execute, and optimize multi-channel marketing campaigns.+ Oversee the day-to-day management of all aggregators including Zillow and the implementation of all digital advertising and email campaigns.+ Deploy successful bidding strategies, placement mixes, and targeting to hit acquisition goals and key performance indicators (KPIs)+ Create data-driven decisions to improve Marketing and Leasing funnel performance.+ Work closely with internal stakeholders to develop and implement marketing strategies.+ Test new platforms and approaches to reach target audiences.Requirements:+ Bachelor’s degree in marketing or a related field required.+ Minimum five (5) years of experience managing demand generation, digital marketing, and/or other related field required.+ Minimum two (2) years of active marketing experience with hands-on development and execution of marketing strategies preferred.+ Hands-on experience managing digital marketing and digital advertising in multiple channels and experience with Google, Meta required and ideally with real-estate aggregators like Zillow, Redfin/Apartments.com.+ Experience using reporting software (i.e., Power BI or Tableau).+ Extensive experience in developing and executing multi-channel marketing campaigns.+ Marketing certifications such as Google AdWords, Facebook Blueprint, American Marketing Association (AMA) Certified Professional Marketer, Direct Marketing+ Association (DMA) Certifications, Hootsuite Certifications, Google Analytics certification, Adobe Certification etc. are a plus.+ Proven track record of delivering results in brand awareness, engagement, lead generation, nurturing, and conversion.+ Knowledge of SEO required.+ Proficiency in marketing automation and CRM software preferred.+ Advanced familiarity with various ad formats, targeting capabilities, and creative best practices across Google and Facebook.+ Excellent verbal and written communication, problem-solving, planning and analysis skills.+ Strong relationship management, organizing and customer service skills.+ PC skills.+ Strong staffing, development, and appraisal skills.+ Entrepreneurial spirit and willingness to take prudent risks.+ Ability to interact effectively at all levels.+ Strong customer, quality, and results orientation.+ Ability to be an effective member of project teams.Build your career with us:At AMH, we know what it takes to feel at home. That’s not just our product; it’s also our culture. We work to maintain a people-first culture of trust, belonging, and inclusion, where our employees are empowered to collaborate and take initiative. If you’re ready to elevate your career, we hope you'll consider making your home with us. Apply today and a member of our Talent Acquisition team will reach out soon! To learn more about our workplace, please visit amh.com/careers. #LI-SC1, #LI-HybridCA Privacy Notice: To learn more about what information we collect when you apply for a job, and how we use that information, please see our CA Job Applicant Privacy Notice found at mh.com/