Nexstar Media Group
Digital Content Producer_
Nexstar Media Group, Green Bay, Wisconsin, United States, 54306
The Site Producer is responsible for updating their local website, curating high-performing content, crafting homepage layouts driven by data, and helping to report news -- everything from quick-hit local stories to breaking news and enterprise reports. This role will work on building a loyal local audience by being responsive to traffic patterns and audience interest while serving as a steward of our brands.+ Curate and aggregate a steady stream of interesting content that is packaged and promoted in a way that generates engagement and repeat site visitation+ Monitor all forms of media (print, TV, digital, blogs and social) and be quick to report breaking news stories and always on the hunt for exclusive and/or trending content that will grow engagement and drive loyal, local traffic+ Excellent at writing headlines that grow audience and engagement+ Prioritize packaging content that grows page views per visitor and time on site, using headline testing, metric tools and observed patterns to guide decision making+ Evaluate website traffic trends to make decisions on both daily content needs and longer-term content curation that will grow local audience+ Build positive working relationships with newsroom staff and management, work collaboratively on enterprise content and create opportunities to market web content on broadcast+ Promote and distribute news content on social media+ Flexibility to perform additional duties as needed+ Work hand-in-hand with our TV broadcast team, including producing newscasts on select days. This includes determining the order in which stories will be told in broadcasts, writing compelling broadcast content focused for our audience, having the ability to quickly adjust stories within newscasts to accommodate breaking news and communicating effectively with coworkers, anchors, directors and field reporters.Skill/ Experience Requirements+ Experience in digital content and journalism+ Clever headline writer that gets readers to click+ Strong multi-tasking abilities+ Organized, technical problem solver and quick decision maker+ Capable of researching, interviewing and writing original news articles+ Knowledge of SEO best practices and AP Style+ Enjoys working in teams and has excellent interpersonal skills+ Ability to learn new technology independently and quickly+ Strong communicator+ Some schedule flexibility (nights, weekends)+ Strong understanding of Google Analytics; Chartbeat experience a plus+ Proficiency in MS Office; HTML, CSS and Photoshop experience a plus+ Meets measurements of successTypical day+ The site producer will attend local editorial meetings as needed/assigned.+ Producer will have familiarity with local, regional, and national content and use data to make decisions on what stories to publish and how to showcase them on website.+ Producer will take stories from newsroom and digital reporters and help package the content for optimal engagement.+ Producer will need to improve headlines and thumbnail images.+ Producer will communicate successes across the team and the regional group to maximize traffic across as many websites as possible.+ Live and edited video production and distribution using various platforms and techniques.Expected work scheduleThis position will have a weekly schedule that includes evenings and weekends.Measurements of success+ Works well with local and regional newsrooms+ Doesn’t miss big stories+ Makes decisions based on data+ Understands KPIs and regularly works towards those goals:+ Role KPIs: +10% visits, +10% home visits, +10% total PVs+ Responds well to feedback and offers insights on how audience is responding to content and headlinesWFRV-TV and Nexstar Media Inc. are an equal opportunity employerNexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including more than 310,000 hours of programming produced annually by its business units. Nexstar owns America’s largest local television broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 220 million people. Nexstar’s national television properties include The CW, America’s fifth major broadcast network, NewsNation, our national news network providing “News for All America,” popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company’s portfolio of digital assets, including its local TV station websites, The Hill and NewsNationNow.com, are collectively a Top 10 U.S. digital news and information property. For more information, please visit nexstar.tv.EEO Statement: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.