Customer Growth Marketing Manager_

**Summary:**Meta's Business Marketing Group is seeking an experienced, data-driven marketer to help our advertisers succeed on our platforms. The Customer Growth Marketing Manager will oversee the development, management and execution of educational marketing programs -- both one-on-one and one-to-many -- that help businesses understand and adopt strategies that improve their advertising outcomes.The ideal candidate will have a deep understanding of how marketers use Meta technologies and advertising solutions to reach and acquire customers. The individual will need to be an experienced, hands-on contributor who is able to execute against business objectives while adapting to the outcomes of evolving marketing practices and technical frameworks. This role requires someone who can build partnerships with sales leaders and product marketing teams to develop holistic marketing strategies that serve the needs of our advertisers. This person must be a data-driven, flexible, cross-functional team player comfortable with a fast-paced, sometimes ambiguous, environment.**Required Skills:**Customer Growth Marketing Manager Responsibilities:1. Develop strategy and execute regional programming that aligns with business priorities (e.g. best practices, Reels, etc.) by assessing advertiser needs and defining scope for, proposing, and gaining leadership alignment for new opportunities2. Orchestrate the production of large-scale educational programs (in person events, webinars, content marketing campaigns, etc.) that inspire our advertisers and help facilitate decision making and prioritization of actions that will improve their business outcomes3. Oversee conversion rate optimization programming, develop detailed UX optimization recommendations for key advertisers and create structured tests to assess performance improvements4. Analyze data and insights to guide strategy and implementation of Meta solutions5. Assess advertiser strategy and identify opportunities to adjust tactics, develop strategies, and create scalable workshops that improve client results6. Work closely with cross-functional teams including sales, creative shop, product marketing, marketing science, and business engineering to identify and proactively provide solutions for our advertisers7. Partner with the audience strategy team to determine budget, timelines and activations of the work, aligning it to our regional priorities8. Adapt to high-priority changes to processes and best practices, communicating them with cross-functional teams and integrating them into programs9. Manage and nurture relationships with key internal stakeholders across account teams, business solutions, product marketing and Global Business and Product Marketing**Minimum Qualifications:**Minimum Qualifications:10. 6+ years professional experience in marketing in a digital advertising focused role11. Experience with digital advertising platforms, including Meta Ads Manager12. Experience identifying opportunities for conversion rate optimization and conducting testing to improve website performance13. Experience creating effective campaigns and presentations14. Project management experience15. Experience working with executive stakeholders across your organization16. Experience with analyzing data sets and delivering insights in Ads Manager, Excel, or data visualization tools17. Customer service oriented, with experience in a client-facing capacity18. Experience contributing at strategic, operational and tactical levels19. Experience communicating complex, large-scale concepts clearly and simply**Preferred Qualifications:**Preferred Qualifications:20. BA/BS degree**Public Compensation:**$122,000/year to $176,000/year + bonus + equity + benefits**Industry:** Internet**Equal Opportunity:**Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.