Publicis Groupe
Senior Content Associate_
Publicis Groupe, Chicago, Illinois, United States, 60684
**Company Description**Present in over 100 countries and employing nearly 80,000 professionals, Publicis Groupe is the third largest communications group in the world. Publicis Groupe is listed on the Euronext Paris [FR0000130577] and is part of the CAC 40 index. Active across the entire value chain, Publicis Groupe offers its major clients a transversal, unified and fluid model allowing them access to all the Groupe’s tools and expertise around the world through the mantra "The Power of One.”**Job Description**+ **Content Strategy:**+ Translating client objectives into exceptional strategies, developing programs that effectively communicate a client’s value proposition+ Building trusted internal relationships, keeping everyone apprised of competitive activity, behavioral shifts, and consumer trends+ Mastering research tools to ferret out audience insights and landscape trends (e.g. GWI, comScore, MRI, Tubular)+ Analyzing campaign results to highlight key learnings; translating those learnings into actionable recommendations on how to optimize content formats, layouts, CTAs, headlines, etc.+ Keeping a finger on the pulse of what’s happening in content, what’s winning awards, the trends/best practices we should be implementing+ Contributing to the development and documentation of best practices across channels, platforms, and formats+ **Partnerships:**+ Nurturing relationships and leading communications with publishers, production partners, social platforms, talent agencies, creatives, etc.+ Developing and evaluating RFPs; effectively utilizing research tools to assist investment recommendations+ Managing pitch process and program development end-to-end, working closely with both clients and partners to create high-quality content+ Assuming responsibility for activation and optimization of programs, including timelines, asset delivery, and managing all rounds of creative/editorial review between partner and client+ **Media:**+ Working closely with Media colleaguesto build strategic campaign plans, communicate recommendations, and deliver innovative solutions to client challenges+ Managing the trafficking and implementation of digital media as well as monitoring campaign delivery**Qualifications**+ 4-year degree and 3-5 years experience in multichannel marketing at either an agency (e.g. in Media Planning, Content Team, Production), a media company (e.g. Branded Entertainment Division), or similar entity+ A track record of working on innovative, content-heavy media programs, an understanding of the media planning/trafficking process and fundamental media metrics and calculations+ Ability and willingness to develop relationships and work with a wide array of external partners in media, publishing, content development, and production.+ Ability to create compelling presentations; technical and design proficiency in both PowerPoint and Keynote+ Exceptional communication and writing skills—you’re poised, precise, empathetic, and confident in your recommendations+ Impeccable attention to detail, excellent time management, and the ability to stay organized amidst multiple concurrent projects+ A can-do attitude, a curious mind, and the motivation to learn**The** **ideal** **candidate also will have:**+ Digital marketing experience with brands in the CPG or retail sectors+ A pulse on culture and an eye for breakthrough content and media opportunities+ A passion for sports and/or experience in sports partnerships+ Physical production experience+ Proficiency in Excel, Prisma, comScore, Google Campaign Manager+ Basic working knowledge of at least one major design/editing tool such as Photoshop, Illustrator, InDesign, or Premiere ProGot the goods? We’d love to hear from you.**Additional Information**