Accenture
Digital Marketing Strategy Associate Manager_
Accenture, Saint Petersburg, Florida, us, 33747
Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services and Accenture Song — all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 733,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at www.accenture.com .We AreDigital Commerce Operations is the global managed services arm of Accenture Song’s Commerce Practice. We transform and manage the E2E digital sales cycle by optimizing, evolving and scaling the buying and selling process for clients and their consumers (DTC/B2B/B2C/B2B2C) through human-driven and digitally enabled activities enabling profitable and scalable growth. Advance your career in a fast-accelerating consumer brand agency that is defining the future of connected Commerce. We grow and optimize world-class brands across all channels of commerce, wherever those brands are in their journey. We deliver results by leveraging research, data, analytics, strategy, creative, industry-leading expertise, and flawless execution.You AreAs a Digital Marketing Strategy leader, you will design and implement strategies that impact all aspects of Accenture’s end-to-end Performance Media offering. You will work directly with a portfolio of clients to develop results-driven solutions to achieve their goals and objectives and demonstrate ROI.
You will serve as the liaison for our internal teams and the client by focusing on providing oversight on execution and overarching strategy. This is an opportunity to strengthen your strategy chops while becoming a client relations expert. You will also play a large role in project managing each of your respective clients to ensure we deliver in full against our Scope of Work. This will entail managing budgets, deliverables such as reporting and internal teams to deliver work in a timely and thorough manner.Here's what you'll do:+ Drive strategy in digital media marketing campaigns - paid media, partnership, affiliate marketing, email marketing, SEO+ Drive strategy in Retail Media marketing campaigns – Amazon, Walmart, Target, and other retail media networks depending on the client.+ Analyze the performance of existing digital campaigns, optimizing them and scaling them to deliver greater ROAS.+ Develop a strategy for the testing of a wide range of new digital channels and making recommendations on their role within the overall media mix.+ Work alongside the Media team to forecast marketing spend and projections across channels to align with client goals and objectives that can range from new customer acquisition, ROAS specific goals, lead generation, brand awareness, etc.+ Cross-channel analysis and understanding for reporting purposes knows how different channels/platforms work together and can own and manage budgets across channels+ Ownership of client budget and media plans as well as managing invoices/billing with respective internal Finance team+ Project managing all timelines and deliverables related to client portfolioHere's what you need:+ Minimum of 6 years of relevant experience in digital media/marketing strategy and executionBonus Points If:+ Ability to think critically, be an active problem solver, is curious, motivated and detail oriented.+ Needs to understand all KPIs and relevant paid media metrics (Impressions, Clicks, CTR, CPC, CVR, Conversions, CPA, ROAS, etc.) and understand how they influence each other+ Technical experience within the platforms (Google, Meta, Microsoft Ads, Programmatic DSPs, TikTok, SnapChat) from a reporting and optimization perspective.+ Experience with account management, Project Management platforms/tools and managing Client budget+ Can translate a client’s business goals into tactical executions+ Data analysis skills and experience+ Basic understanding of the implementation and function of tracking tags and GTM+ Understands the function of Google Analytics and what data can be pulled from Google+ Ability and experience with quality assurance and QA processes+ Experience managing third party vendors for clients+ Diverse industry experience a plus+ Has a strong understanding of current digital marketing technologies and innovations+ Excellent client services skillset+ Strong oral & written communication & presentation skills+ Agency experience or experience working in a fast-paced environment+ Project management skills: able to plan and prioritize (experience in Jira a plus!)+ Proficiency in Excel a plusTravel :Travel may be required for this role. The amount of travel will vary from 0 to 100% depending on business need and client requirements.Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation for roles that may be hired in California, Colorado, District of Columbia, Maryland, New York or Washington as set forth below.We accept applications on an on-going basis and there is no fixed deadline to apply.Information on benefits is here. (ccenture.com/us-en/careers/local/total-rewards)Role Location Annual Salary RangeCalifornia $73,000 to $192,600Colorado $73,000 to $166,400District of Columbia $77,700 to $177,200New York $67,600 to $192,600Maryland $67,600 to $154,100Washington $77,700 to $177,200What We BelieveWe have an unwavering commitment to diversity with the aim that every one of our people has a full sense of belonging within our organization. As a business imperative, every person at Accenture has the responsibility to create and sustain an inclusive environment.Inclusion and diversity are fundamental to our culture and core values. Our rich diversity makes us more innovative and more creative, which helps us better serve our clients and our communities. Read more here (ccenture.com/us-en/about/inclusion-diversity/us-workforce)Equal Employment Opportunity StatementAccenture is an Equal Opportunity Employer. We believe that no one should be discriminated against because of their differences, such as age, disability, ethnicity, gender, gender identity and expression, religion or sexual orientation.All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.Accenture is committed to providing veteran employment opportunities to our service men and women.For details, view a copy of the Accenture Equal Employment Opportunity and Affirmative Action Policy Statement (ccenture.com/content/dam/accenture/final/accenture-com/document/Annual-Policy-Statement-Regarding-EEO-2023-Applicant.pdf#zoom=50) .Requesting An AccommodationAccenture is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by Accenture and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired.If you would like to be considered for employment opportunities with Accenture and have accommodation needs for a disability or religious observance, please call us toll free at 1 (877) 889-9009, send us an email (ccenture.com/us-en/about/contact-us) or speak with your recruiter.Other Employment StatementsApplicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration.Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.The Company will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Additionally, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the Company's legal duty to furnish information.
You will serve as the liaison for our internal teams and the client by focusing on providing oversight on execution and overarching strategy. This is an opportunity to strengthen your strategy chops while becoming a client relations expert. You will also play a large role in project managing each of your respective clients to ensure we deliver in full against our Scope of Work. This will entail managing budgets, deliverables such as reporting and internal teams to deliver work in a timely and thorough manner.Here's what you'll do:+ Drive strategy in digital media marketing campaigns - paid media, partnership, affiliate marketing, email marketing, SEO+ Drive strategy in Retail Media marketing campaigns – Amazon, Walmart, Target, and other retail media networks depending on the client.+ Analyze the performance of existing digital campaigns, optimizing them and scaling them to deliver greater ROAS.+ Develop a strategy for the testing of a wide range of new digital channels and making recommendations on their role within the overall media mix.+ Work alongside the Media team to forecast marketing spend and projections across channels to align with client goals and objectives that can range from new customer acquisition, ROAS specific goals, lead generation, brand awareness, etc.+ Cross-channel analysis and understanding for reporting purposes knows how different channels/platforms work together and can own and manage budgets across channels+ Ownership of client budget and media plans as well as managing invoices/billing with respective internal Finance team+ Project managing all timelines and deliverables related to client portfolioHere's what you need:+ Minimum of 6 years of relevant experience in digital media/marketing strategy and executionBonus Points If:+ Ability to think critically, be an active problem solver, is curious, motivated and detail oriented.+ Needs to understand all KPIs and relevant paid media metrics (Impressions, Clicks, CTR, CPC, CVR, Conversions, CPA, ROAS, etc.) and understand how they influence each other+ Technical experience within the platforms (Google, Meta, Microsoft Ads, Programmatic DSPs, TikTok, SnapChat) from a reporting and optimization perspective.+ Experience with account management, Project Management platforms/tools and managing Client budget+ Can translate a client’s business goals into tactical executions+ Data analysis skills and experience+ Basic understanding of the implementation and function of tracking tags and GTM+ Understands the function of Google Analytics and what data can be pulled from Google+ Ability and experience with quality assurance and QA processes+ Experience managing third party vendors for clients+ Diverse industry experience a plus+ Has a strong understanding of current digital marketing technologies and innovations+ Excellent client services skillset+ Strong oral & written communication & presentation skills+ Agency experience or experience working in a fast-paced environment+ Project management skills: able to plan and prioritize (experience in Jira a plus!)+ Proficiency in Excel a plusTravel :Travel may be required for this role. The amount of travel will vary from 0 to 100% depending on business need and client requirements.Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation for roles that may be hired in California, Colorado, District of Columbia, Maryland, New York or Washington as set forth below.We accept applications on an on-going basis and there is no fixed deadline to apply.Information on benefits is here. (ccenture.com/us-en/careers/local/total-rewards)Role Location Annual Salary RangeCalifornia $73,000 to $192,600Colorado $73,000 to $166,400District of Columbia $77,700 to $177,200New York $67,600 to $192,600Maryland $67,600 to $154,100Washington $77,700 to $177,200What We BelieveWe have an unwavering commitment to diversity with the aim that every one of our people has a full sense of belonging within our organization. As a business imperative, every person at Accenture has the responsibility to create and sustain an inclusive environment.Inclusion and diversity are fundamental to our culture and core values. Our rich diversity makes us more innovative and more creative, which helps us better serve our clients and our communities. Read more here (ccenture.com/us-en/about/inclusion-diversity/us-workforce)Equal Employment Opportunity StatementAccenture is an Equal Opportunity Employer. We believe that no one should be discriminated against because of their differences, such as age, disability, ethnicity, gender, gender identity and expression, religion or sexual orientation.All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.Accenture is committed to providing veteran employment opportunities to our service men and women.For details, view a copy of the Accenture Equal Employment Opportunity and Affirmative Action Policy Statement (ccenture.com/content/dam/accenture/final/accenture-com/document/Annual-Policy-Statement-Regarding-EEO-2023-Applicant.pdf#zoom=50) .Requesting An AccommodationAccenture is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by Accenture and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired.If you would like to be considered for employment opportunities with Accenture and have accommodation needs for a disability or religious observance, please call us toll free at 1 (877) 889-9009, send us an email (ccenture.com/us-en/about/contact-us) or speak with your recruiter.Other Employment StatementsApplicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration.Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.The Company will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Additionally, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the Company's legal duty to furnish information.