Senior Marketing Specialist - Digital Lottery_

Senior Marketing Specialist - Digital LotteryLocation:Providence, RI, US, 02903Requisition ID: 15654IGT (NYSE:IGT) is a global leader in gaming. We deliver entertaining and responsible gaming experiences for players across all channels and regulated segments, from Lotteries and Gaming Machines to Sports Betting and Digital. Leveraging a wealth of compelling content, substantial investment in innovation, player insights, operational expertise, and leading-edge technology, our solutions deliver unrivaled gaming experiences that engage players and drive growth. We have a well-established local presence and relationships with governments and regulators in more than 100 countries around the world, and create value by adhering to the highest standards of service, integrity, and responsibility. IGT has approximately 10,500 employees. For more information, please visit www.igt.com (et/c/link/?t=0&l=en&o=3466342-1&h=1955860405&u=https%3A%2F%2Fwww.igt.com%2F&a=www.igt.com) .**Overview**IGT is looking for a digital marketing professional to support day-to-day marketing operations for the digital lottery product with our customer at the Rhode Island Lottery. In this role, the individual will be accountable for supporting key growth initiatives within the overall digital lottery marketing plan, running content testing and introductions, crafting and maintaining promotional and communications calendars, and developing and implementing player marketing campaigns.We are looking for someone with passion, energy, and insightfulness, who can bring fresh ideas and an analytical mentality. This person works closely with a growing portfolio of interactive products for the Rhode Island Lottery.**Responsibilities**Work together with IGT and Rhode Island Lottery to:+ Support overall business growth by contributing to the overall growth plan for the customer’s digital lottery product.+ Understand all product offerings and find opportunities for player experience improvement.+ Test new game content and lead all releases, working closely with delivery and studio teams.+ Build and maintain a monthly promotional calendar in line with the overall marketing strategy. Successfully operate and implement all promotions.+ Proactively understand and address issues, challenges, and threats to business growth. Understand data reporting elements and use them to identify new focus areas for growth.+ Working with player activation team, implement player communication campaigns via multiple channels. Supervise and understand metrics and opportunities for improvement.+ Work with IGT Call Center and customer to address player questions and issues.+ Collaborate optimally with cross-functional team members to identify and implement customer experience improvements and issue resolution. Raise technical concerns appropriately.**Qualifications**+ 2+ years experience in digital marketing or e-commerce. Gaming industry experience a plus+ Bachelor Degree or equivalent experience in marketing, business, communications, or related field.+ Strong customer-facing experience+ Experience on CRM and/or loyalty programs+ Excellent time-management and organizational skills+ Strong analytical, reporting and problem-solving skills+ Capable of simultaneously leading strategic initiatives, projects and production issues+ Strong follow-through skills+ Ownership mentality regarding products and performance – takes ownership of problems, opportunities and requests and finds solutions+ Ability to communicate as part of a team to build consensus among internal and external clients and collaborators+ Open-minded towards the ideas and views of others, give as well as welcome feedback, contribute to building team spirit, and mentor others to succeed+ Highly motivated, organized, able to multi-task and work under tight deadlines+ Strong communication skills; ability to interact with a wide range of personalities**Keys to Success**• Building collaborative relationships• Decision making• Drive results• Foster innovation• Personal energy• Self-leadership\#LI-BK1_IGT is committed to sustaining a workforce that reflects the diversity of the global customers and communities we serve, creating a fair and inclusive culture that enables all our employees to feel valued, respected and engaged. IGT is an equal opportunity employer. We provide equal opportunities without regard to sex, race, color, religion, age, national origin or ancestry, disability, veteran status, sexual orientation, genetic information, gender identity or expression, and any other personal attributes protected by federal, state, or other laws. We thank all applicants for applying; however, only those selected to interview will be contacted.__At IGT, we consider a wide range of factors in determining compensation, including background, skills, experience, and work location. These factors can cause your compensation to vary. The estimated starting compensation range is $59,795- $122,400. The actual pay offered may end up being higher or lower. The Company will comply with all local pay requirements and collective bargaining agreements, where applicable.__Base pay is only one part of our Total Rewards program. Sales roles may be eligible for commission payments, while other roles are eligible for discretionary bonuses . In addition, we offer employees a 401(k) Savings Plan with Company contributions, health, dental, and vision insurance, life, accident, and disability insurance, tuition reimbursement, paid time off, wellness programs, and identity theft insurance. Note: programs are subject to eligibility requirements.__IGT (NYSE: IGT) is the global leader in gaming. For more information, please visit_ _www.igt.com_ _._