Smeal College of Business Marketing Strategist_

APPLICATION INSTRUCTIONS:+ CURRENT PENN STATE EMPLOYEE (faculty, staff, technical service, or student), please login to Workday to complete the internal application process (harepoint.com/:b:/s/KnowledgeBaseArticlesSharing/EfiwgKReZ4VAjprFZPKWUm0Bq\_sU3KzTmERfpryq0esPKQ) . Please do not apply here, apply internally through Workday.+ CURRENT PENN STATE STUDENT (not employed previously at the university) and seeking employment with Penn State, please login to Workday to complete the student application process. (harepoint.com/:b:/s/KnowledgeBaseArticlesSharing/Eeys15Xva4hFokHVtbP1eGIB5i1WFLc-J3k9KHgrFYZ7mg) Please do not apply here, apply internally through Workday.+ If you are NOT a current employee or student, please click “Apply” and complete the application process for external applicants (su.edu/sites/hr/files/Application\_Process\_for\_External\_Applications\_Non-Penn\_State\_Employees\_.pdf) .JOB DESCRIPTION AND POSITION REQUIREMENTS:Overview/DescriptionThe Smeal College of Business has aggressive growth plans in the coming years, with the need to grow undergraduate and graduate students significantly over prior years. As such, there’s a need to strengthen marketing plans to support acquisition targets. A been-there/done-that marketing strategist will play a lead role in developing marketing plans and leveraging internal and external resources to see plans through to execution. The ideal person in this role needs to act urgently, move easily from the conceptual to the practical and know how, when and why to leverage media and marketing tactics for the right outcomes. They need to be a data-driven marketer who can inspire and lead others with their efforts.Activities and Recurring Tasks+ Take a leadership role in the planning, implementation and management of marketing initiatives to support the growth of undergraduate and/or graduate student enrollments+ Establish and manage budgets+ Work with internal and external resources on planning and execution+ Manage third-party marketing partnership as needed; possible supervision of staff+ Collect and analyze market and competitive data+ Establish marketing KPIs+ Track and report results+ Research marketing trends and changes+ Brainstorm innovative marketing campaigns+ Meet with clients to evaluate marketing needs and get feedbackRelationshipsThe person in this role will work with personnel across the college, including but not limited to:+ Peer Team within the Office of Marketing and Strategic Communications+ The RIIT Group (The IT team within Smeal)+ Penn State Strategic Communications+ Penn State World Campus+ Academic, Center and Program Leaders within SmealRequirements & Skills/Abilities+ Bachelor’s degree in advertising, marketing, business administration or a related field/discipline+ Demonstrable experience (6 years minimum) performing many, if not all of, the activities/recurring tasks. Additional experience and/or education and competencies are required for higher level jobs+ ​Very strong oral and written communications skills+ Ability to collaborate and communicate effectively+ Has good business instincts+ Clear leadership abilities and with experience leading others+ A player/coach who can lead others and execute if/when needed+ Ability to plan and think strategically, practically, tactically+ Ability to lead, influence, execute through a team+ Diplomatically-assertive and assertively diplomatic+ Passionate and wanting to win each day+ Good vision and instincts+ Intuitive, quick learner+ Willing to challenge conventional wisdom+ Inspires others, leads others, makes others believeThe Pennsylvania State University is committed to and accountable for advancing diversity, equity, inclusion, and sustainability in all of its forms. We embrace individual uniqueness, foster a culture of inclusion that supports both broad and specific diversity initiatives, leverage the educational and institutional benefits of diversity in society and nature, and engage all individuals to help them thrive. We value inclusion as a core strength and an essential element of our public service mission.The salary range for this position, including all possible grades is:$61,800.00 - $102,300.00Salary Structure (su.edu/current-employee/compensation/staff-salary-grades-and-leveling-matrix) - additional information on Penn State's job and salary structure.CAMPUS SECURITY CRIME STATISTICS:Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act and the Pennsylvania Act of 1988, Penn State publishes a combined Annual Security and Annual Fire Safety Report (ASR). The ASR includes crime statistics and institutional policies concerning campus security, such as those concerning alcohol and drug use, crime prevention, the reporting of crimes, sexual assault, and other matters. The ASR is available for review here (su.edu/annual-security-reports) .Employment with the University will require successful completion of background check(s) in accordance with University policies.EEO IS THE LAWPenn State is an equal opportunity, affirmative action employer, and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability, please contact 814-865-1473.Federal Contractors Labor Law Poster (su.edu/files/2022/01/Federal-Contractors-Labor-Law-Poster.pdf)PA State Labor Law PosterAffirmative Action (su.edu/policies/hr11)Penn State PoliciesCopyright Information (su.edu/copyright-information)HotlinesUniversity Park, PA