Build-A-Bear
Specialist, Local Marketing
Build-A-Bear, St Louis, Missouri, United States,
At Build-A-Bear we believe in the power of imagination, creativity, and memorable experiences. Our mission is to add a little more heart to life by creating unique experiences, lasting connections, and beloved memories that create lasting emotional connections. We are a multi-channel, site-based experience and entertainment company, with diversified categories and consumer segments. We are seeking a highly experienced and strategic Specialist, Local Marketing to join our dynamic team.
The Local Marketing Specialist will drive foot traffic to Build-A-Bear's corporate locations by developing, implementing, and evaluating local and mall marketing initiatives. Additionally, this role leads marketing efforts for store grand openings, remodels, and closures, playing a critical part in achieving corporate expansion goals.
Responsibilities:
Coordinate with internal teams to ensure a seamless marketing integration for pop-ups, seasonal, and new store openings
Execute a comprehensive marketing plan to drive brand awareness
Coordinate with mall marketing contacts
Coordinate new store opening signage kits
In partnership with the field Collaborate with high-volume and tourist locations to ensure visibility
Support field team with local marketing requests
Support and coordinate with the Experiential Marketing team to amplify local window displays and signage
Required Qualifications:
1-2 years of Marketing event planning, grand openings, tourism marketing, or advertising
Proficiency with Microsoft Office
P
referred Qualifications:
Bachelor's degree
Project Management experience
3+ years of Marketing event planning, grand openings, tourism marketing, or advertising
Behavioral Traits for Success:
Enjoys being recognized for the quality of their work
Willingness to work within established standards, guidelines, and procedures
Develops strong job knowledge and competency
Strong commitment to tasks being completed correctly and on time
Thrives in a structured environment
Happy accomplishing work as an individual
Can work harmoniously with others
Communication is factual, polite, and professional
Working Environment:
Typical office environment with climate control and sufficient lighting, ergonomic desk/chairs
Hybrid work schedule
Corporate Office located St. Louis, MO
15% domestic travel
Your Performance Will Be Measured On:
Your performance will be measured by your ability to achieve annual department objectives and corporate goals which include but are not limited to the following.
Decision-making, judgment, and execution
Deadlines, accuracy, and quality
Communication
Collaboration and coordination
Marketing results
Responsiveness
Stakeholder Feedback
The Local Marketing Specialist will drive foot traffic to Build-A-Bear's corporate locations by developing, implementing, and evaluating local and mall marketing initiatives. Additionally, this role leads marketing efforts for store grand openings, remodels, and closures, playing a critical part in achieving corporate expansion goals.
Responsibilities:
Coordinate with internal teams to ensure a seamless marketing integration for pop-ups, seasonal, and new store openings
Execute a comprehensive marketing plan to drive brand awareness
Coordinate with mall marketing contacts
Coordinate new store opening signage kits
In partnership with the field Collaborate with high-volume and tourist locations to ensure visibility
Support field team with local marketing requests
Support and coordinate with the Experiential Marketing team to amplify local window displays and signage
Required Qualifications:
1-2 years of Marketing event planning, grand openings, tourism marketing, or advertising
Proficiency with Microsoft Office
P
referred Qualifications:
Bachelor's degree
Project Management experience
3+ years of Marketing event planning, grand openings, tourism marketing, or advertising
Behavioral Traits for Success:
Enjoys being recognized for the quality of their work
Willingness to work within established standards, guidelines, and procedures
Develops strong job knowledge and competency
Strong commitment to tasks being completed correctly and on time
Thrives in a structured environment
Happy accomplishing work as an individual
Can work harmoniously with others
Communication is factual, polite, and professional
Working Environment:
Typical office environment with climate control and sufficient lighting, ergonomic desk/chairs
Hybrid work schedule
Corporate Office located St. Louis, MO
15% domestic travel
Your Performance Will Be Measured On:
Your performance will be measured by your ability to achieve annual department objectives and corporate goals which include but are not limited to the following.
Decision-making, judgment, and execution
Deadlines, accuracy, and quality
Communication
Collaboration and coordination
Marketing results
Responsiveness
Stakeholder Feedback