Advantage Solutions
Associate Media Director
Advantage Solutions, Chicago, Illinois, United States, 60290
Associate Media Director
Job Locations
US-MA-Boston | US-IL-Chicago
Primary Posting Location : City
Boston
Primary Posting Location : State/Province
MA
Primary Posting Location : Postal Code
02102
Primary Posting Location : Country
US
Requisition ID
2024-433378
Position Type
Full Time
Category
Marketing (Corporate): Integrated Marketing, Experiential Marketing
Minimum
USD $100,000.00/Yr.
Maximum
USD $115,000.00/Yr.
Summary
Associate Media DirectorWe are looking for an Associate Media Director to join our growing Media Team!The Associate Media Director role will develop and manage the day-to-day media strategy, planning and execution of all assigned client programs, working across a mix of awareness, performance and retail marketing media channels within both traditional and digital media. They will assume responsibility for day-to-day campaign management as well as maintaining positive relationships with clients and our creative, strategy and technology teams. The Associate Media Director will work in close partnership with our account, analytics, strategy, creative, and programmatic teams to develop programs that drive business outcomes for our clients.Your main responsibilities will include management and growth of a portfolio of accounts, driving business conversations with clients, and developing successful media strategies, with a focus on Retail/Commerce/Shopper activations, through cross-disciplinary collaboration. You'll play a pivotal role in helping to grow Amp's commerce practice in the planning and activation of campaigns across retail media, including: Amazon, Walmart Connects, Kroger's KPM, Target's Roundel, retail networks such as Criteo and Epsilon Retail Media and more.We're looking for someone who is excited by the prospect of partnering to build out this new discipline in our department -- that thinks outside the box, is passionate about process and operations, and wants to create a lasting impact on the team. Our ideal candidate has a go-getter attitude and is comfortable with the unknown and loves building and developing processes.Media Strategy and PlanningDevelop and execute comprehensive media strategies, including but not limited to retail-specific recommendations, aligned with business objectives.
Collaborate with internal teams to define target audiences, messaging, and recommended media channels; for select commerce clients, the focus will be specific to retail environments (both onsite and offsite) but may include strategies that integrate brand and performance efforts as well for an omnichannel presence.Optimize media budgets, esp. on CPG retail campaigns, to maximize ROI and/or ROASFor retail specific accounts, you will play key role in strategic JBP discussions, annual negotiations and agreementsCreate and execute a vision for how the team leads commerce clients in the retail media space from strategy through to excellence in executionMedia ExecutionOversee the implementation of media campaigns across various channels, esp. retail platforms for commerce brands (e.g., retailer websites, mobile apps, in-store displays, offsite display opportunities, sponsored content).Partner with department leads to create net-new operations for growing retail media practice.Ensure timely and accurate execution of media plans and ongoing optimization recommendations.Monitor campaign performance and adjust strategies as needed.Partnership ManagementCultivate and maintain strong relationships with external media partners, agencies, and vendors.Negotiate contracts, pricing, and terms with media partners.Retail specific: collaborate closely with retail customers and business units to align retail media efforts with overall marketing initiatives.Thought Leadership and Industry TrendsStay abreast of media industry trends, innovations, and emerging technologies, esp. the retail spaceDeliver perspective and thought leadership within the organization and externally.Provide insights on how media can drive brand awareness, sales, and customer engagement.Contribute to agency's POV and capabilities around commerce mediaAnalytics and ReportingPartner with the agency's media analytics team to utilize data and analytics tools to measure media campaign effectiveness and create media performance reports and insights to stakeholders
Requirements/Skills:
5-7 years agency, retail or brand side experience building media strategies and tactical plans across onsite and offsite search and display tacticsExperience working within an integrated media team across digital and traditional media; experience managing a team of 2+ media professionals is a plusDemonstrated ability to execute high-impact marketing campaigns that exceed client KPI'sFull funnel media planning experience taking into account several ad formats, audiences, and seasonal periodsFamiliarity with both brand and performance media KPIs, esp. with an eye towards key retail metricsAble to consistently produce results while meeting deadlines and juggling multiple projects in a fast-paced environmentKnowledge and expertise of ad serving and tracking platforms such as Google Campaign ManagerStrong PowerPoint skills required as well as demonstrated ability to create client ready presentationsProficiency in Excel and experience working with an advanced analytics team preferredBA/BS in marketing communications or related fieldProficiency in overseeing the management & success of a large client portfolioPreferred Skills:Experience with retail media networks of all sizes and has planned and led a team in execution is preferred; knowledge of retail media advertising sponsored ads and DSP platforms is desired
Strong familiarity with the digital environment and a clear understanding of media planning and buying process (multi-channel knowledge and Criteo, Target, Amazon, Walmart, Kroger, etc. search experience preferred).
Experience working with Vendor & Seller Central, Amazon Marketing Cloud (AMC) and 3rd party bid management platforms such as Skai or Pacvue is a plusComprehensive understanding of the retail industryKnowledge of comScore, Ad Intel and Simmons as well as other media planning and competitive tools a plus
Responsibilities :Oversee day-to-day client planning teams to develop media strategy and plans against client objectives, ensuring client satisfaction and business growthManage a team of media supervisors, media planners and media coordinators within AMP's Media TeamOversee development of media strategies and plans for assigned books of business; create and deliver large-scale, data-driven strategies for clientsOversee development of RFPs, selection of media partners and project manage initiatives within the media plansPresent client presentations and serve as a day-to-day media contact for assigned clients; build strong client relationships and understand their business goalsWork with key client contacts on deliverables and timelines to ensure internal team is set up for successPartner with Media Leadership on planning updates and team managementPartner with analytics on insights generation for campaign performance, ensuring agency story-telling aligns with client's business KPIsCreate professional client-facing documents highlighting clear and actionable performance insightsVerify all planning materials such as flowcharts and digital schedules are up to date prior to submission to Media Leadership and ClientsWork with internal programmatic team to develop applicable audience and data strategiesSign-off on workflow processes for campaign launch, reporting, optimization and financial reconciliationWork with internal finance team on invoice reconciliation processes, ensuring key timelines are being metLead communication with external agency partners of our clients, ensuring creative and media strategies are integratedWork with internal planning team to develop custom, bespoke partnerships with media partnersCollaborate with Business Development to create innovative strategies for prospective clientsAlign with leaders across the business to create best practices, develop processes, and promote knowledge-sharingMentor and educate junior staff to enhance platform expertise, client performance, and individual's ongoing personal development
About AMP AgencyAMP Agency is a full-service, integrated marketing agency with offices in Boston, New York, Seattle and Los Angeles. We're a team of creative minds, digital strategists, social and behavioral scientists and media experts that focus on creating contextually relevant consumer engagements across digital and physical brand experiences. We employ an "Insights Inspired, Results Driven" approach to design end-to-end marketing solutions for the brands with which we partner.AMP Agency is committed to Diversity, Equity and Inclusion. AMP is an equal opportunity employer and encourages people from all backgrounds and experiences to apply. AMP Agency does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age or other legally protected status. We prohibit harassment of applicants and employees based on any of these protected categories.Job Will Remain Open Until FilledResponsibilities
The Company is one of North America's leading sales and marketing agencies specializing in outsourced sales, merchandising, category management and marketing services to manufacturers, suppliers and producers of food products and consumer packaged goods. The Company services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics and home centers. We bridge the gap between manufacturers and retailers, providing consumers access to the best products available in the marketplace today.Position SummaryThe Associate Director Media is responsible for driving media strategy for all digital channel initiatives including direct partnerships, programmatic media buying, paid social and paid search, while managing a team to consistently and successfully deliver the execution of complex programs. This position requires that the candidate be a self-starter, extremely organized, detail oriented and highly motivated. The incumbent must possess the ability to effectively juggle multiple priorities, while managing client expectations, timelines and coordination between various resources.Essential Job Duties and ResponsibilitiesDrive innovation and thought leadership of company's media channel.Collaborate with delivery teams to ensure quality and timeliness of deliverables.Assume responsibility for the growth and vitality of media practice and of your clients' business.Develop and/or approve direction of RFPs that lead publishers in devising innovative approaches to meeting campaign objectives and delivering value.Ensure accurate record keeping and finances on all accounts.Work with cross-functional departments to ensure flawless execution.Review final reconciliation of campaign and authorize client refunds if appropriate.Supervisory ResponsibilitiesDirect ReportsHires, retains, trains, coaches, guides, directs, and develops direct reports using company-wide processes, tools and resourcesIndirect ReportsMay delegate work of others and provide guidance, direction and mentoring to indirect reportsTravel and/or Driving RequirementsTravel is an essential duty and function of this job. Driving is not an essential duty or function of this job.Travel up to 30%Minimum QualificationsEducation Level:
(Required):
Bachelor's Degree
Field of Study/Area of Experience:8+ years of experience in Media at an agencySkills, Knowledge and AbilitiesStrong understanding of both awareness and performance digital media channels and strategies, including display, mobile, video, paid search, programmatic and social mediaPrevious success in the planning, development and management of digital media campaigns for brands or productsExperience with DoubleClick and other 3rd party tracking solutions preferredExperience with the following technology platforms preferred (Self-Serve Programmatic DSPs, DFA, Facebook UI/FBX)Ability to analyze data and deeply understanding of measurement practices, 3rd party measurement companies and web analyticsDemonstrated ability to meet tight deadlines while juggling multiple projects simultaneouslyProven client service orientation with strong written and verbal communication skills, including effective presentation skillsAbility to consistently perform under pressure in a fast-paced environment as an individual on a teamExceptional organizational and time management skillsDemonstrated interest in keeping up with emerging technologies and digital marketing trendsEnvironmental & Physical Requirements
Office / Sedentary RequirementsIncumbent must be able to perform the essential functions of the job. Work is performed primarily in an office environment. Typically requires the ability to sit for extended periods of time (66%+ each day), ability to hear the telephone, ability to enter data on a computer and may also require the ability to lift up to 10 pounds.Additional Information Regarding The Company Job Duties and Job Descriptions
Job duties include additional responsibilities as assigned by one's supervisor or other manager related to the position/department. This job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. The Company reserves the right at any time with or without notice to alter or change job responsibilities, reassign or transfer job position or assign additional job responsibilities, subject to applicable law. The Company shall provide reasonable accommodations of known disabilities to enable a qualified applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.Any estimate, schedule, or guideline provided to associates in this job description or elsewhere in connection with their jobs is only intended to help describe job duties and for planning purposes. Regardless of any such estimate, schedule, or guideline, associates must always record all time worked for our company (which includes but is not limited to on-site work time in an assigned store, office, or other work location; required waiting time; administrative time; and work-related travel time).Important Information
The above statements are intended to describe the general nature and level of work being performed by people assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of associates so classified.The Company is committed to providing equal opportunity in all employment practices without regard to age, race, color, national origin, sex, sexual orientation, religion, physical or mental disability, or any other category protected by law. As part of this commitment, the Company shall provide reasonable accommodations of known disabilities to enable an applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.CONNECT TO YOUR CAREER
Not ready to apply? Connect with us for general consideration.
Job Locations
US-MA-Boston | US-IL-Chicago
Primary Posting Location : City
Boston
Primary Posting Location : State/Province
MA
Primary Posting Location : Postal Code
02102
Primary Posting Location : Country
US
Requisition ID
2024-433378
Position Type
Full Time
Category
Marketing (Corporate): Integrated Marketing, Experiential Marketing
Minimum
USD $100,000.00/Yr.
Maximum
USD $115,000.00/Yr.
Summary
Associate Media DirectorWe are looking for an Associate Media Director to join our growing Media Team!The Associate Media Director role will develop and manage the day-to-day media strategy, planning and execution of all assigned client programs, working across a mix of awareness, performance and retail marketing media channels within both traditional and digital media. They will assume responsibility for day-to-day campaign management as well as maintaining positive relationships with clients and our creative, strategy and technology teams. The Associate Media Director will work in close partnership with our account, analytics, strategy, creative, and programmatic teams to develop programs that drive business outcomes for our clients.Your main responsibilities will include management and growth of a portfolio of accounts, driving business conversations with clients, and developing successful media strategies, with a focus on Retail/Commerce/Shopper activations, through cross-disciplinary collaboration. You'll play a pivotal role in helping to grow Amp's commerce practice in the planning and activation of campaigns across retail media, including: Amazon, Walmart Connects, Kroger's KPM, Target's Roundel, retail networks such as Criteo and Epsilon Retail Media and more.We're looking for someone who is excited by the prospect of partnering to build out this new discipline in our department -- that thinks outside the box, is passionate about process and operations, and wants to create a lasting impact on the team. Our ideal candidate has a go-getter attitude and is comfortable with the unknown and loves building and developing processes.Media Strategy and PlanningDevelop and execute comprehensive media strategies, including but not limited to retail-specific recommendations, aligned with business objectives.
Collaborate with internal teams to define target audiences, messaging, and recommended media channels; for select commerce clients, the focus will be specific to retail environments (both onsite and offsite) but may include strategies that integrate brand and performance efforts as well for an omnichannel presence.Optimize media budgets, esp. on CPG retail campaigns, to maximize ROI and/or ROASFor retail specific accounts, you will play key role in strategic JBP discussions, annual negotiations and agreementsCreate and execute a vision for how the team leads commerce clients in the retail media space from strategy through to excellence in executionMedia ExecutionOversee the implementation of media campaigns across various channels, esp. retail platforms for commerce brands (e.g., retailer websites, mobile apps, in-store displays, offsite display opportunities, sponsored content).Partner with department leads to create net-new operations for growing retail media practice.Ensure timely and accurate execution of media plans and ongoing optimization recommendations.Monitor campaign performance and adjust strategies as needed.Partnership ManagementCultivate and maintain strong relationships with external media partners, agencies, and vendors.Negotiate contracts, pricing, and terms with media partners.Retail specific: collaborate closely with retail customers and business units to align retail media efforts with overall marketing initiatives.Thought Leadership and Industry TrendsStay abreast of media industry trends, innovations, and emerging technologies, esp. the retail spaceDeliver perspective and thought leadership within the organization and externally.Provide insights on how media can drive brand awareness, sales, and customer engagement.Contribute to agency's POV and capabilities around commerce mediaAnalytics and ReportingPartner with the agency's media analytics team to utilize data and analytics tools to measure media campaign effectiveness and create media performance reports and insights to stakeholders
Requirements/Skills:
5-7 years agency, retail or brand side experience building media strategies and tactical plans across onsite and offsite search and display tacticsExperience working within an integrated media team across digital and traditional media; experience managing a team of 2+ media professionals is a plusDemonstrated ability to execute high-impact marketing campaigns that exceed client KPI'sFull funnel media planning experience taking into account several ad formats, audiences, and seasonal periodsFamiliarity with both brand and performance media KPIs, esp. with an eye towards key retail metricsAble to consistently produce results while meeting deadlines and juggling multiple projects in a fast-paced environmentKnowledge and expertise of ad serving and tracking platforms such as Google Campaign ManagerStrong PowerPoint skills required as well as demonstrated ability to create client ready presentationsProficiency in Excel and experience working with an advanced analytics team preferredBA/BS in marketing communications or related fieldProficiency in overseeing the management & success of a large client portfolioPreferred Skills:Experience with retail media networks of all sizes and has planned and led a team in execution is preferred; knowledge of retail media advertising sponsored ads and DSP platforms is desired
Strong familiarity with the digital environment and a clear understanding of media planning and buying process (multi-channel knowledge and Criteo, Target, Amazon, Walmart, Kroger, etc. search experience preferred).
Experience working with Vendor & Seller Central, Amazon Marketing Cloud (AMC) and 3rd party bid management platforms such as Skai or Pacvue is a plusComprehensive understanding of the retail industryKnowledge of comScore, Ad Intel and Simmons as well as other media planning and competitive tools a plus
Responsibilities :Oversee day-to-day client planning teams to develop media strategy and plans against client objectives, ensuring client satisfaction and business growthManage a team of media supervisors, media planners and media coordinators within AMP's Media TeamOversee development of media strategies and plans for assigned books of business; create and deliver large-scale, data-driven strategies for clientsOversee development of RFPs, selection of media partners and project manage initiatives within the media plansPresent client presentations and serve as a day-to-day media contact for assigned clients; build strong client relationships and understand their business goalsWork with key client contacts on deliverables and timelines to ensure internal team is set up for successPartner with Media Leadership on planning updates and team managementPartner with analytics on insights generation for campaign performance, ensuring agency story-telling aligns with client's business KPIsCreate professional client-facing documents highlighting clear and actionable performance insightsVerify all planning materials such as flowcharts and digital schedules are up to date prior to submission to Media Leadership and ClientsWork with internal programmatic team to develop applicable audience and data strategiesSign-off on workflow processes for campaign launch, reporting, optimization and financial reconciliationWork with internal finance team on invoice reconciliation processes, ensuring key timelines are being metLead communication with external agency partners of our clients, ensuring creative and media strategies are integratedWork with internal planning team to develop custom, bespoke partnerships with media partnersCollaborate with Business Development to create innovative strategies for prospective clientsAlign with leaders across the business to create best practices, develop processes, and promote knowledge-sharingMentor and educate junior staff to enhance platform expertise, client performance, and individual's ongoing personal development
About AMP AgencyAMP Agency is a full-service, integrated marketing agency with offices in Boston, New York, Seattle and Los Angeles. We're a team of creative minds, digital strategists, social and behavioral scientists and media experts that focus on creating contextually relevant consumer engagements across digital and physical brand experiences. We employ an "Insights Inspired, Results Driven" approach to design end-to-end marketing solutions for the brands with which we partner.AMP Agency is committed to Diversity, Equity and Inclusion. AMP is an equal opportunity employer and encourages people from all backgrounds and experiences to apply. AMP Agency does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age or other legally protected status. We prohibit harassment of applicants and employees based on any of these protected categories.Job Will Remain Open Until FilledResponsibilities
The Company is one of North America's leading sales and marketing agencies specializing in outsourced sales, merchandising, category management and marketing services to manufacturers, suppliers and producers of food products and consumer packaged goods. The Company services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics and home centers. We bridge the gap between manufacturers and retailers, providing consumers access to the best products available in the marketplace today.Position SummaryThe Associate Director Media is responsible for driving media strategy for all digital channel initiatives including direct partnerships, programmatic media buying, paid social and paid search, while managing a team to consistently and successfully deliver the execution of complex programs. This position requires that the candidate be a self-starter, extremely organized, detail oriented and highly motivated. The incumbent must possess the ability to effectively juggle multiple priorities, while managing client expectations, timelines and coordination between various resources.Essential Job Duties and ResponsibilitiesDrive innovation and thought leadership of company's media channel.Collaborate with delivery teams to ensure quality and timeliness of deliverables.Assume responsibility for the growth and vitality of media practice and of your clients' business.Develop and/or approve direction of RFPs that lead publishers in devising innovative approaches to meeting campaign objectives and delivering value.Ensure accurate record keeping and finances on all accounts.Work with cross-functional departments to ensure flawless execution.Review final reconciliation of campaign and authorize client refunds if appropriate.Supervisory ResponsibilitiesDirect ReportsHires, retains, trains, coaches, guides, directs, and develops direct reports using company-wide processes, tools and resourcesIndirect ReportsMay delegate work of others and provide guidance, direction and mentoring to indirect reportsTravel and/or Driving RequirementsTravel is an essential duty and function of this job. Driving is not an essential duty or function of this job.Travel up to 30%Minimum QualificationsEducation Level:
(Required):
Bachelor's Degree
Field of Study/Area of Experience:8+ years of experience in Media at an agencySkills, Knowledge and AbilitiesStrong understanding of both awareness and performance digital media channels and strategies, including display, mobile, video, paid search, programmatic and social mediaPrevious success in the planning, development and management of digital media campaigns for brands or productsExperience with DoubleClick and other 3rd party tracking solutions preferredExperience with the following technology platforms preferred (Self-Serve Programmatic DSPs, DFA, Facebook UI/FBX)Ability to analyze data and deeply understanding of measurement practices, 3rd party measurement companies and web analyticsDemonstrated ability to meet tight deadlines while juggling multiple projects simultaneouslyProven client service orientation with strong written and verbal communication skills, including effective presentation skillsAbility to consistently perform under pressure in a fast-paced environment as an individual on a teamExceptional organizational and time management skillsDemonstrated interest in keeping up with emerging technologies and digital marketing trendsEnvironmental & Physical Requirements
Office / Sedentary RequirementsIncumbent must be able to perform the essential functions of the job. Work is performed primarily in an office environment. Typically requires the ability to sit for extended periods of time (66%+ each day), ability to hear the telephone, ability to enter data on a computer and may also require the ability to lift up to 10 pounds.Additional Information Regarding The Company Job Duties and Job Descriptions
Job duties include additional responsibilities as assigned by one's supervisor or other manager related to the position/department. This job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. The Company reserves the right at any time with or without notice to alter or change job responsibilities, reassign or transfer job position or assign additional job responsibilities, subject to applicable law. The Company shall provide reasonable accommodations of known disabilities to enable a qualified applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.Any estimate, schedule, or guideline provided to associates in this job description or elsewhere in connection with their jobs is only intended to help describe job duties and for planning purposes. Regardless of any such estimate, schedule, or guideline, associates must always record all time worked for our company (which includes but is not limited to on-site work time in an assigned store, office, or other work location; required waiting time; administrative time; and work-related travel time).Important Information
The above statements are intended to describe the general nature and level of work being performed by people assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of associates so classified.The Company is committed to providing equal opportunity in all employment practices without regard to age, race, color, national origin, sex, sexual orientation, religion, physical or mental disability, or any other category protected by law. As part of this commitment, the Company shall provide reasonable accommodations of known disabilities to enable an applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.CONNECT TO YOUR CAREER
Not ready to apply? Connect with us for general consideration.