Marketing Specialist, Communications

DescriptionJoin our team and help shape the future of transportation!We are looking for an experienced Marketing Specialist, Communications to join our team. The role is based at the Turner-Fairbank Highway Research Center's Saxton Transportation Operations Laboratory (STOL) in McLean, Virginia.About the Role:We are seeking a Marketing Specialist, Communications to create marketing, communications, and training activities that promote cutting-edge advancements in intelligent transportation systems and automated vehicle technologies. This role will involve collaborating with professionals in Transportation, Engineering, Software Development, and Artificial Intelligence to produce marketing and communications products that advance research and shape the industry's future.Responsibilities Include:Developing concise and compelling summaries and briefings of technical research reports for both technical expert and layman audiences.Creating and editing content for articles in technical and general media publications, digital newsletters, and technology transfer platforms.Producing, designing, and editing content for social media, public announcements, fact sheets, presentations, training courses, and other associated media and materials.Managing communications, marketing, outreach, publications, and stakeholder engagement activities for various projects.Identifying and implementing improved processes and methodologies to enhance the effectiveness of communications, outreach, marketing, and stakeholder engagement activities.Applying data-driven marketing best practices, utilizing data analysis and business analytics expertise to make strategic recommendations.Tracking, recording, and presenting marketing and communications campaign performance information to internal teams and clients.Ensuring all communications and marketing materials adhere to the organization's branding guidelines.Conducting market research to identify trends, target audiences, and competitive landscape insights.Creating and executing comprehensive content strategies to support marketing objectives and campaigns.Developing and managing internal communications to keep employees informed and engaged.Overseeing updates and improvements to the organization's website, ensuring it aligns with marketing goals.Required Qualifications:Bachelor's degree in Marketing, Journalism, Communications, or a related discipline with 2+ years of relevant experience, or a Master's degree with less than 2 years of experience.Ability to obtain and maintain a public trust security clearance.Proficiency in search engine optimization (SEO) and Google Analytics.Demonstrated experience in creating, designing, and editing clear, concise, and compelling content for various audiences and platforms, including digital and print media.Excellent written and verbal communication skills, with the ability to translate complex technical information into easily understandable content for non-technical audiences.Proven ability to build and maintain relationships with stakeholders through clear and consistent communication.Strong skills in managing multiple projects simultaneously, adapting to changing priorities, and meeting deadlines.Proficiency in analyzing marketing data and campaign performance to inform strategic decisions and recommendations.Familiarity with digital marketing strategies and tools, including website design, social media, email marketing, and event management.Strong focus on accuracy and quality in all communications and marketing materials.Excellent collaboration skills to work effectively with team members, stakeholders, and clients.Proficiency in Microsoft Office tools including Word, PowerPoint, Excel, and SharePoint.Valid driver's license and the ability to pass a DMV background check.Preferred Qualifications:Advanced understanding or experience in the transportation industry, engineering, automated vehicle technologies, Cooperative Driving Automation, intelligent transportation systems, or emerging technologies such as artificial intelligence.Proven experience in managing and delivering projects on time and within budget, with a strong understanding of project management methodologies and tools.Experience as a Section 508 of the Rehabilitation Act subject matter expert, ensuring content is compliant as it relates to accessible documents and electronic media.Knowledge of web design and development.Original Posting Date:

2024-08-13While subject to change based on business needs, Leidos reasonably anticipates that this job requisition will remain open for at least 3 days with an anticipated close date of no earlier than 3 days after the original posting date as listed above.Pay Range:

Pay Range $49,400.00 - $89,300.00The Leidos pay range for this job level is a general guideline only and not a guarantee of compensation or salary. Additional factors considered in extending an offer include responsibilities of the job, education, experience, knowledge, skills, and abilities, as well as internal equity, alignment with market data, applicable bargaining agreement (if any), or other law.