(USA) Senior Manager, Digital Strategy - Digital and Lead Generation Marketing

LocationHOBOKEN, NJCareer AreaMarketing and Customer InsightsJob FunctionDigital MarketingEmployment TypeRegular/PermanentPosition TypeSalaryRequisitionWD1925725 What you'll do at Position Summary...What you'll do...Are you a SaaS marketing professional with a passion for digital marketing excellence? Do you get excited by creating a digital marketing strategy and watching it come to life? Do you have a flair for both driving digital content design while analyzing performance to see how digital campaigns and content can be improved?Join us as a Senior Digital Marketing Manager and take the lead in enhancing the digital presence and marketing of Walmart Commerce Technologies. We're the B2B masterminds empowering retailers of all sizes and categories with transformational retail technologies that have scaled across Walmart globally.  Be part of a forward-thinking, startup culture that’s backed by one of the world's leading retailers. As the Senior Digital Marketing Manager, you will manage and optimize digital marketing campaigns, analyze performance data to drive decisions, oversee search optimization strategies, and collaborate with cross-functional teams to amplify our digital presence. About the TeamWalmart Commerce Technologies is a leading provider of retail technology solutions, empowering businesses to transform their operations and meet the evolving needs of customers. Our team offers retailers white-label technologies that power supply chain, store operations, and growth. If you're excited about driving digital marketing success in a dynamic and fast-paced environment, check out Walmart Commerce Technologies at .What you'll do:You will make an impact in 4 highly critical areas: Digital Strategy Development and Execution Create and implement multi-channel digital marketing plans  Define and track key performance indicators (KPIs) to measure effectiveness  Allocate and manage the digital marketing budget to maximize ROI Work closely with product, sales, and other departments to ensure cohesive strategy execution Build and manage website content and product pages to effectively market Campaign Management & Lead Generation Oversee the creation, execution, and optimization of digital marketing campaigns across various channels (e.g. social media, email, etc). Create and execute on campaigns to drive lead generation and pipeline progression Implement A/B tests to optimize campaigns and improve performance. Ensure seamless integration of campaigns across different digital channels. Regularly review campaign performance data to identify areas for improvement and implement changes. SEO and SEM Management Collaborate with marketing, product and design to create impactful digital content that drives lead generation Conduct keyword research to guide content and campaign strategies. Optimize website content and structure to improve search engine rankings. Oversee pay-per-click (PPC) campaigns, including budget management and performance tracking. Stay updated with search engine algorithm changes and adjust strategies accordingly. Analytics and Reporting Gather and analyze data from various digital marketing channels to assess performance. Prepare and present regular reports on key metrics and  Create, maintain, and update marketing dashboards for real-time performance tracking. Calculate the return on investment (ROI) for different marketing initiatives to assess effectiveness. What you'll bring:8+ years of experience in digital marketing or related roles. Proven track record of developing and executing successful digital marketing strategies in a B2B or technology environment. In-depth knowledge of digital marketing dynamics, including the latest trends and technologies. Expertise in managing and optimizing digital campaigns, including proficiency in data analysis and performance metrics. Experience working cross-functionally with product management, sales, and other teams to drive product success. Familiarity with digital marketing automation platforms (HubSpot a plus), CRM systems, and other digital marketing technology tools. Willingness to travel for events, customer meetings, and team collaboration, as needed. About Walmart Global TechImagine working in an environment where one line of code can make life easier for hundreds of millions of people. That’s what we do at Walmart Global Tech. We’re a team of software engineers, data scientists, cybersecurity expert's and service professionals within the world’s leading retailer who make an epic impact and are at the forefront of the next retail disruption.People are why we innovate, and people power our innovations. We are people-led and tech-empowered. We train our team in the skillsets of the future and bring in experts like you to help us grow. We have roles for those chasing their first opportunity as well as those looking for the opportunity that will define their career. Here, you can kickstart a great career in tech, gain new skills and experience for virtually every industry, or leverage your expertise to innovate at scale, impact millions and reimagine the future of retail.Flexible, hybrid work:We use a hybrid way of working that is primarily in office coupled with virtual when not onsite. Our campuses serve as a hub to enhance collaboration, bring us together for purpose and deliver on business needs. This approach helps us make quicker decisions, remove location barriers across our global team and be more flexible in our personal lives.Benefits:Benefits: Beyond our great compensation package, you can receive incentive awards for your performance. Other great perks include 401(k) match, stock purchase plan, paid maternity and parental leave, PTO, multiple health plans, and much more.Equal Opportunity Employer:Walmart, Inc. is an Equal Opportunity Employer – By Choice. We believe we are best equipped to help our associates, customers and the communities we serve live better when we really know them. That means understanding, respecting and valuing diversity- unique styles, experiences, identities, ideas and opinions – while being inclusive of all people.The above information has been designed to indicate the general nature and level of work performed in the role. It is not designed to contain or be interpreted as a comprehensive inventory of all responsibilities and qualifications required of employees assigned to this job. The full Job Description can be made available as part of the hiring process.At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.‎ ‎ ‎ You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.‎ For information about PTO, see .‎ ‎ Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.‎ Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.‎ For information about benefits and eligibility, see One.Walmart.‎ The annual salary range for this position is $108,000.00-$216,000.00‎ Additional compensation includes annual or quarterly performance bonuses.‎ Additional compensation for certain positions may also include:‎ ‎ - Stock‎ ‎ Minimum Qualifications...Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications. Minimum Qualifications: Bachelor’s degree in Communications, Marketing, Business, or related field and 4 years’ experience in public relations, communications, or related field OR 6 years’ experience in public relations, communications, or related area.Preferred Qualifications...Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.Communications, Communications - Social Media, Marketing, Walmart, Web Media StrategyPrimary Location...221 River St, Hoboken, NJ 07030, United States of America About Walmart At Walmart, we help people save money so they can live better. This mission serves as the foundation for every decision we make, from responsible sourcing to sustainability—and everything in between. As a Walmart associate, you will play an integral role in shaping the future of retail, tech, merchandising, finance and hundreds of other industries—all while affecting the lives of millions of customers all over the world. Here, your work makes an impact every day. What are you waiting for?Walmart, Inc. is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.