Best Buy
Data Scientist - Marketing Measurement
Best Buy, Minneapolis, Minnesota, United States, 55443
As a
Data Scientist , you’ll develop & deploy a wide variety of scientific solutions to improve the performance of Best Buy’s marketing efforts and optimize our customer interaction outcomes. In this role, you will leverage deep knowledge of statistical & ML models in solving complex marketing and consumer engagement challenges with creative solutions and cutting-edge data science techniques. Additionally, these roles will assist with the technical development of the software and processes needed to bring solutions to life in the corporate environment and for Best Buy stores.
You can get further details about the nature of this opening, and what is expected from applicants, by reading the below.
What You'll Do
Develop statistical and machine learning models to improve marketing effectiveness e.g., marketing attribution models, causal inference models, uplift modelsDevelop optimization and simulation algorithms to provide marketing investment and allocation recommendations to improve ROIOwn the full lifecycle of model development from ideation and data exploration, algorithm design and testing, algorithm development, and deployment, to algorithm monitoring and tuning in productionDevelop marketing science models to track return on ad spend by vehicle/message, impact on revenue, brand love, intent to shop, ROI to a vendor for ad campaign, Best Buy campaign performance, and digital attributionDevelop and implement innovative approaches to experimentation and rapid and granular campaign measurement to standardize and scale effectiveness measurement. Empower the marketing teams to use these models to measure experimentation success
Basic Qualifications
Bachelor’s or master’s degree in a highly quantitative field (e.g. Computer Science, Engineering, Physics, Math, Operations Research) or equivalent experience2 years of experience in measurement for marketing across traditional and nontraditional, digital, search, and social media2 years of experience building marketing mix models, marketing attribution, and advanced statistical techniquesFluency with at least one data science/analytics programming language (e.g. Python, R, Julia)
Preferred Qualifications
Experience using cloud platforms such as GCP & AWS for model development & operationalization2 years of experience with marketing science in ad targeting, propensity scoring, valuations, bid optimization, and media measurement modelingExperience in retail, ad business, marketing, loyalty/CRM or eCommerceStrong understanding of ROI, financial measures, and digital marketing analytics and their role in evaluating the performance of campaigns, events, paid media, e-commerce, social media, etc.Ability to effectively communicate technical information to a wide spectrum of cross-functional team members
What’s in it for youWe’re committed to helping our people thrive at work and at home. We offer generous benefits that address your total well-being and provide support as you need it, especially at key moments in your life.Competitive payGenerous employee discountFinancial savings and retirement resourcesSupport for your physical and mental well-being
About usAs part of the Best Buy team, you’ll help us fulfill our purpose to enrich lives through technology. We bring that to life every day by humanizing and personalizing tech solutions for every stage of life — in our stores, online, and in customers’ homes.
Our culture is built on deeply supporting and valuing our amazing employees who make it all possible. We’re committed to being a great place to work, where you can unlock unique career possibilities. Above all, we aim to provide a place where you can bring your full, authentic self to work now and into the future. Tomorrow works here.#J-18808-Ljbffr
Data Scientist , you’ll develop & deploy a wide variety of scientific solutions to improve the performance of Best Buy’s marketing efforts and optimize our customer interaction outcomes. In this role, you will leverage deep knowledge of statistical & ML models in solving complex marketing and consumer engagement challenges with creative solutions and cutting-edge data science techniques. Additionally, these roles will assist with the technical development of the software and processes needed to bring solutions to life in the corporate environment and for Best Buy stores.
You can get further details about the nature of this opening, and what is expected from applicants, by reading the below.
What You'll Do
Develop statistical and machine learning models to improve marketing effectiveness e.g., marketing attribution models, causal inference models, uplift modelsDevelop optimization and simulation algorithms to provide marketing investment and allocation recommendations to improve ROIOwn the full lifecycle of model development from ideation and data exploration, algorithm design and testing, algorithm development, and deployment, to algorithm monitoring and tuning in productionDevelop marketing science models to track return on ad spend by vehicle/message, impact on revenue, brand love, intent to shop, ROI to a vendor for ad campaign, Best Buy campaign performance, and digital attributionDevelop and implement innovative approaches to experimentation and rapid and granular campaign measurement to standardize and scale effectiveness measurement. Empower the marketing teams to use these models to measure experimentation success
Basic Qualifications
Bachelor’s or master’s degree in a highly quantitative field (e.g. Computer Science, Engineering, Physics, Math, Operations Research) or equivalent experience2 years of experience in measurement for marketing across traditional and nontraditional, digital, search, and social media2 years of experience building marketing mix models, marketing attribution, and advanced statistical techniquesFluency with at least one data science/analytics programming language (e.g. Python, R, Julia)
Preferred Qualifications
Experience using cloud platforms such as GCP & AWS for model development & operationalization2 years of experience with marketing science in ad targeting, propensity scoring, valuations, bid optimization, and media measurement modelingExperience in retail, ad business, marketing, loyalty/CRM or eCommerceStrong understanding of ROI, financial measures, and digital marketing analytics and their role in evaluating the performance of campaigns, events, paid media, e-commerce, social media, etc.Ability to effectively communicate technical information to a wide spectrum of cross-functional team members
What’s in it for youWe’re committed to helping our people thrive at work and at home. We offer generous benefits that address your total well-being and provide support as you need it, especially at key moments in your life.Competitive payGenerous employee discountFinancial savings and retirement resourcesSupport for your physical and mental well-being
About usAs part of the Best Buy team, you’ll help us fulfill our purpose to enrich lives through technology. We bring that to life every day by humanizing and personalizing tech solutions for every stage of life — in our stores, online, and in customers’ homes.
Our culture is built on deeply supporting and valuing our amazing employees who make it all possible. We’re committed to being a great place to work, where you can unlock unique career possibilities. Above all, we aim to provide a place where you can bring your full, authentic self to work now and into the future. Tomorrow works here.#J-18808-Ljbffr