Salesforce
Senior/ Marketing Visualization Analyst
Salesforce, Denver, Colorado, United States, 80219
Job Category:
Data
Check all associated application documentation thoroughly before clicking on the apply button at the bottom of this description.About Salesforce:
We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.The CMO Marketing Analytics team empowers Marketing Leaders with data insights for efficient business operations. We prioritize Self Service and Enablement, ensuring stakeholders have crucial tools to answer their everyday business questions. Our strength lies in Performance Reporting, ensuring accountability through data-driven metrics. We deliver both Strategic and Ad Hoc Insights, offering valuable perspectives to guide marketing strategies.We are looking for a Marketing Visualization Analyst and a Senior Marketing Visualization Analyst to contribute to our efforts in transforming complex marketing data into clear and actionable insights. The ideal candidate will have a deep understanding of analytics, a keen eye for design, and the ability to communicate complex data visually. The Senior / Marketing Visualization Analyst will play a crucial role in influencing strategic marketing decisions through the creation of compelling and insightful visualizations.Primary Responsibilities (Essential Functions):Own the development and maintenance of advanced marketing data visualizations and dashboards to help the marketing team make impactful decisions and understand the overall health of their business.Collaborate closely with cross-functional teams, including marketing teams, data scientists, and IT professionals, to capture requirements and translate them into effective visualizations.Use dbt (data build tool) to model, document, and transform data, creating datasets that power effective marketing dashboards, reports, and presentations.Develop and maintain a library of reusable data visualization components, ensuring data accuracy and integrity in visualization projects.Act as a liaison between business stakeholders and data engineering, driving efforts to build new data pipelines where necessary.Stay updated on industry best practices and trends related to data visualization and marketing analytics, implementing new tools and techniques to improve our visualization capabilities.Optimize and enhance existing visualizations for performance and usability.Mentor and provide guidance to junior visualization analysts, sharing best practices and knowledge.Analyze marketing data to identify trends, correlations, and opportunities and transform this information into impactful data visualizations.Collaborate with data engineers to ensure data accuracy and integrity in visualization projects.Knowledge And Skill Requirements:Advanced proficiency in Tableau desktop, prep and server (complex calculations, parameters, and LOD expressions as well as data preparation, blending, and aggregation).Advanced SQL skills: Proficient in writing sophisticated SQL queries to extract, manipulate, and analyze data.Proficiency in working with dbt and github (data build tool) to model, document, and transform data in a collaborative and version-controlled environment.Exceptional problem-solving skills and the ability to communicate complex data insights visually.Strong interpersonal skills.Detail-oriented with strong time management skills.Ability to work independently while prioritizing multiple projects and tasks.Familiarity with Enterprise sales and marketing practices in a B2B environment nice to have.Familiarity with marketing practices, marketing KPIs, marketing analytics is a plus.Experience with Salesforce products nice to have.A portfolio showcasing previous data visualization and marketing analytics projects is advantageous.Experience:BS/BA degree in marketing, economics, finance, business or equivalent related experience.Proven experience (2+ years) in data visualization (5+ years for Senior).
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Data
Check all associated application documentation thoroughly before clicking on the apply button at the bottom of this description.About Salesforce:
We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.The CMO Marketing Analytics team empowers Marketing Leaders with data insights for efficient business operations. We prioritize Self Service and Enablement, ensuring stakeholders have crucial tools to answer their everyday business questions. Our strength lies in Performance Reporting, ensuring accountability through data-driven metrics. We deliver both Strategic and Ad Hoc Insights, offering valuable perspectives to guide marketing strategies.We are looking for a Marketing Visualization Analyst and a Senior Marketing Visualization Analyst to contribute to our efforts in transforming complex marketing data into clear and actionable insights. The ideal candidate will have a deep understanding of analytics, a keen eye for design, and the ability to communicate complex data visually. The Senior / Marketing Visualization Analyst will play a crucial role in influencing strategic marketing decisions through the creation of compelling and insightful visualizations.Primary Responsibilities (Essential Functions):Own the development and maintenance of advanced marketing data visualizations and dashboards to help the marketing team make impactful decisions and understand the overall health of their business.Collaborate closely with cross-functional teams, including marketing teams, data scientists, and IT professionals, to capture requirements and translate them into effective visualizations.Use dbt (data build tool) to model, document, and transform data, creating datasets that power effective marketing dashboards, reports, and presentations.Develop and maintain a library of reusable data visualization components, ensuring data accuracy and integrity in visualization projects.Act as a liaison between business stakeholders and data engineering, driving efforts to build new data pipelines where necessary.Stay updated on industry best practices and trends related to data visualization and marketing analytics, implementing new tools and techniques to improve our visualization capabilities.Optimize and enhance existing visualizations for performance and usability.Mentor and provide guidance to junior visualization analysts, sharing best practices and knowledge.Analyze marketing data to identify trends, correlations, and opportunities and transform this information into impactful data visualizations.Collaborate with data engineers to ensure data accuracy and integrity in visualization projects.Knowledge And Skill Requirements:Advanced proficiency in Tableau desktop, prep and server (complex calculations, parameters, and LOD expressions as well as data preparation, blending, and aggregation).Advanced SQL skills: Proficient in writing sophisticated SQL queries to extract, manipulate, and analyze data.Proficiency in working with dbt and github (data build tool) to model, document, and transform data in a collaborative and version-controlled environment.Exceptional problem-solving skills and the ability to communicate complex data insights visually.Strong interpersonal skills.Detail-oriented with strong time management skills.Ability to work independently while prioritizing multiple projects and tasks.Familiarity with Enterprise sales and marketing practices in a B2B environment nice to have.Familiarity with marketing practices, marketing KPIs, marketing analytics is a plus.Experience with Salesforce products nice to have.A portfolio showcasing previous data visualization and marketing analytics projects is advantageous.Experience:BS/BA degree in marketing, economics, finance, business or equivalent related experience.Proven experience (2+ years) in data visualization (5+ years for Senior).
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