The Tap
Informatics Marketing Lead, Global Marketing-Remote within the US
The Tap, Long Island City, New York, United States, 11101
Join us in pioneering breakthroughs in healthcare. For everyone. Everywhere. Sustainably.Our inspiring and caring environment forms a global community that celebrates diversity and individuality. We encourage you to step beyond your comfort zone, offering resources and flexibility to foster your professional and personal growth, all while valuing your unique contributions.Apply now for the position of
InformaticsMarketing Lead, Global Marketing
and you will be part of transforming our Global Marketing Organization into a best-in-class function within the IVD industry. This is an individual contributor Director level role.Your role:Product Lifecycle Ownership (End to End):As the marketing lead for Informatics (Core Labs) you will be responsible for product strategy, innovation, product launch (go-to-market), and sunset/transition with regards to current portfolio. Utilize your in-depth knowledge of informatics to identify areas of growth and input into strategic planning process.Customer and Market Insights:Stay up to date with industry trends and advancements in laboratory informatics and provide recommendations for incorporating new technologies and processes into our solution. Build user groups and serve as the expert and voice for our key customer stakeholders (laboratorians, hospital administration, IT, reference labs etc.) building keen insights and understanding to contribute to the overall CLS business strategy.Product Definition:Collaborate with cross-functional teams, including Sales, Services, Operations, and R&D, to develop and execute strategic plans for the laboratory informatics practice. Ensure that appropriate Customer Requirements/Design Inputs are crafted to guide the development team. Utilize market research; customer input; zone input; and other means to ensure profitable and differentiated products are delivered to market.Competitive Selling Strategies:Thoroughly understand competitive offerings and provide commercial organizations with appropriate positioning and tools to differentiate product(s) versus the competition in a profitable manner that adds value to the customer. Analyzes and synthesizes key competitive intelligence to lead the development of specific strategies to beat the competition.Team Effectiveness:Develop and maintain a positive and collaborative team culture, fostering a strong sense of teamwork and motivation. Communicate effectively with stakeholders at all levels, including peers, team members, and senior leadership, to provide updates on project status, identify potential issues, and make recommendations for improvement.Your expertise:8+ years of strong and progressive marketing experience in varying specialtiesDemonstrated ability to manage complex software portfolios and product lifecycles.Demonstrated ability in marketing planning and execution, with outstanding commercial and marketing literacy and a track-record of developing business cases and delivering on them.Good understanding of networks and data/informatics, prefer experience in developing products that generate insights and has a systems mindset.Must have prior experience in taking a product from inception to launch.Prefer prior experience in Healthcare Informatics space.Customer-centric - With a focus on understanding how to translate consumer insights into tangible actions that can be tested with the consumer.Collaborative - Exceptional ability to work cross-functionally with the power to influence across departments/functions.Strong Communicator - Excellent communication skills with the ability to take multiple points of thought and weave them into a story to help create compelling content to senior executives.Organized - Able to organize and manage multiple projects at once to help take them across the finish line; Staying on top of projects status and proactively reporting out as needed.Bachelor’s degree in computer science/SW, Information Technology or a comparable fieldHealthcare experience required.Diagnostics laboratory experience is a preferred and a strong plus.Additional Preferences:Combination of in market and global experience.Broad commercial experience spanning Sales and Marketing.MBA or relevant graduate degree.To find out more about the specific business, have a look athttps://www.siemens-healthineers.com/en-us/diagnostics-it/atellica-diagnostics-itWho we are:
Make sure to apply quickly in order to maximise your chances of being considered for an interview Read the complete job description below.We are a team of more than 71,000 highly dedicated Healthineers in more than 70 countries. As a leader in medical technology, we constantly push the boundaries to create better outcomes and experiences for patients, no matter where they live or what health issues they are facing. Our portfolio is crucial for clinical decision-making and treatment pathways.How we work:When you join Siemens Healthineers, you become one in a global team of scientists, clinicians, developers, researchers, professionals, and skilled specialists, who believe in each individual’s potential to contribute with diverse ideas. We are from different backgrounds, cultures, religions, political and/or sexual orientations, and work together, to fight the world’s most threatening diseases and enable access to care, united by one purpose: to pioneer breakthroughs in healthcare. For everyone. Everywhere. Sustainably. Check our Careers Site at
Careers - Siemens Healthineers USA (siemens-healthineers.com)The pay range for this position is $175,000 - $205,000U.S. dollars annually; however, base pay offered may vary depending on job-related knowledge, skills, and experience, as well as where the work will be performed. The annual incentive target is (15%) of base pay.Siemens Healthineers offers a variety of health and wellness benefits including paid time off and holiday pay.Details regarding our benefits can be found here: https://benefitsatshs.com/index.htmlThis information is provided per the required state Equal Pay Act. Base pay information is based on market location. Applicants should apply via Siemens Healthineers external or internal careers site.Beware of Job ScamsPlease beware of potentially fraudulent job postings or suspicious recruiting activity by persons that are currently posing as Siemens Healthineers recruiters/employees. These scammers may attempt to collect your confidential personal or financial information. If you are concerned that an offer of employment with Siemens Healthineers might be a scam or that the recruiter is not legitimate, please verify by searching for the posting on the Siemens Healthineers Career Site.“Successful candidate must be able to work with controlled technology in accordance with US export control law.” “It is Siemens Healthineers’ policy to comply fully and completely with all United States export control laws and regulations, including those implemented by the Department of Commerce through the Export Administration Regulations (EAR), by the Department of State through the International Traffic in Arms Regulations (ITAR), and by the Treasury Department through the Office of Foreign Assets Control (OFAC) sanctions regulations.”As an equal opportunity employer, we welcome applications from individuals with disabilities.We care about your data privacy and take compliance with GDPR as well as other data protection legislation seriously. For this reason, we ask you not to send us your CV or resume by email. Please create a profile within our talent community and subscribe to personalized job alert that will keep you posted about new opportunities.To all recruitment agencies:Siemens Healthineers recruitment is internally managed, with external support permitted only when a qualified supplier has established a formal contract with us. Unsolicited candidate submissions and referrals, absent a current supplier contract, do not establish consent and are ineligible for fees. We delete and destroy unsolicited information, thus, would recommend you refrain from any such practices. Your adherence to our policies is appreciated.
Equal Employment Opportunity StatementSiemens is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.
Reasonable AccommodationsIf you require a reasonable accommodation in completing a job application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please fill out the accommodations form by clicking on this link Accommodation for disability form If you’re unable to complete the form, you can reach out to our AskHR team for support at 1-866-743-6367. Please note our AskHR representatives do not have visibility of application or interview status.
EEO is the LawApplicants and employees are protected under Federal law from discrimination. To learn more, Click here.
Pay Transparency Non-Discrimination ProvisionSiemens follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, Click here.
California Privacy NoticeCalifornia residents have the right to receive additional notices about their personal information. To learn more, click here.
#J-18808-LjbffrRemote working/work at home options are available for this role.
InformaticsMarketing Lead, Global Marketing
and you will be part of transforming our Global Marketing Organization into a best-in-class function within the IVD industry. This is an individual contributor Director level role.Your role:Product Lifecycle Ownership (End to End):As the marketing lead for Informatics (Core Labs) you will be responsible for product strategy, innovation, product launch (go-to-market), and sunset/transition with regards to current portfolio. Utilize your in-depth knowledge of informatics to identify areas of growth and input into strategic planning process.Customer and Market Insights:Stay up to date with industry trends and advancements in laboratory informatics and provide recommendations for incorporating new technologies and processes into our solution. Build user groups and serve as the expert and voice for our key customer stakeholders (laboratorians, hospital administration, IT, reference labs etc.) building keen insights and understanding to contribute to the overall CLS business strategy.Product Definition:Collaborate with cross-functional teams, including Sales, Services, Operations, and R&D, to develop and execute strategic plans for the laboratory informatics practice. Ensure that appropriate Customer Requirements/Design Inputs are crafted to guide the development team. Utilize market research; customer input; zone input; and other means to ensure profitable and differentiated products are delivered to market.Competitive Selling Strategies:Thoroughly understand competitive offerings and provide commercial organizations with appropriate positioning and tools to differentiate product(s) versus the competition in a profitable manner that adds value to the customer. Analyzes and synthesizes key competitive intelligence to lead the development of specific strategies to beat the competition.Team Effectiveness:Develop and maintain a positive and collaborative team culture, fostering a strong sense of teamwork and motivation. Communicate effectively with stakeholders at all levels, including peers, team members, and senior leadership, to provide updates on project status, identify potential issues, and make recommendations for improvement.Your expertise:8+ years of strong and progressive marketing experience in varying specialtiesDemonstrated ability to manage complex software portfolios and product lifecycles.Demonstrated ability in marketing planning and execution, with outstanding commercial and marketing literacy and a track-record of developing business cases and delivering on them.Good understanding of networks and data/informatics, prefer experience in developing products that generate insights and has a systems mindset.Must have prior experience in taking a product from inception to launch.Prefer prior experience in Healthcare Informatics space.Customer-centric - With a focus on understanding how to translate consumer insights into tangible actions that can be tested with the consumer.Collaborative - Exceptional ability to work cross-functionally with the power to influence across departments/functions.Strong Communicator - Excellent communication skills with the ability to take multiple points of thought and weave them into a story to help create compelling content to senior executives.Organized - Able to organize and manage multiple projects at once to help take them across the finish line; Staying on top of projects status and proactively reporting out as needed.Bachelor’s degree in computer science/SW, Information Technology or a comparable fieldHealthcare experience required.Diagnostics laboratory experience is a preferred and a strong plus.Additional Preferences:Combination of in market and global experience.Broad commercial experience spanning Sales and Marketing.MBA or relevant graduate degree.To find out more about the specific business, have a look athttps://www.siemens-healthineers.com/en-us/diagnostics-it/atellica-diagnostics-itWho we are:
Make sure to apply quickly in order to maximise your chances of being considered for an interview Read the complete job description below.We are a team of more than 71,000 highly dedicated Healthineers in more than 70 countries. As a leader in medical technology, we constantly push the boundaries to create better outcomes and experiences for patients, no matter where they live or what health issues they are facing. Our portfolio is crucial for clinical decision-making and treatment pathways.How we work:When you join Siemens Healthineers, you become one in a global team of scientists, clinicians, developers, researchers, professionals, and skilled specialists, who believe in each individual’s potential to contribute with diverse ideas. We are from different backgrounds, cultures, religions, political and/or sexual orientations, and work together, to fight the world’s most threatening diseases and enable access to care, united by one purpose: to pioneer breakthroughs in healthcare. For everyone. Everywhere. Sustainably. Check our Careers Site at
Careers - Siemens Healthineers USA (siemens-healthineers.com)The pay range for this position is $175,000 - $205,000U.S. dollars annually; however, base pay offered may vary depending on job-related knowledge, skills, and experience, as well as where the work will be performed. The annual incentive target is (15%) of base pay.Siemens Healthineers offers a variety of health and wellness benefits including paid time off and holiday pay.Details regarding our benefits can be found here: https://benefitsatshs.com/index.htmlThis information is provided per the required state Equal Pay Act. Base pay information is based on market location. Applicants should apply via Siemens Healthineers external or internal careers site.Beware of Job ScamsPlease beware of potentially fraudulent job postings or suspicious recruiting activity by persons that are currently posing as Siemens Healthineers recruiters/employees. These scammers may attempt to collect your confidential personal or financial information. If you are concerned that an offer of employment with Siemens Healthineers might be a scam or that the recruiter is not legitimate, please verify by searching for the posting on the Siemens Healthineers Career Site.“Successful candidate must be able to work with controlled technology in accordance with US export control law.” “It is Siemens Healthineers’ policy to comply fully and completely with all United States export control laws and regulations, including those implemented by the Department of Commerce through the Export Administration Regulations (EAR), by the Department of State through the International Traffic in Arms Regulations (ITAR), and by the Treasury Department through the Office of Foreign Assets Control (OFAC) sanctions regulations.”As an equal opportunity employer, we welcome applications from individuals with disabilities.We care about your data privacy and take compliance with GDPR as well as other data protection legislation seriously. For this reason, we ask you not to send us your CV or resume by email. Please create a profile within our talent community and subscribe to personalized job alert that will keep you posted about new opportunities.To all recruitment agencies:Siemens Healthineers recruitment is internally managed, with external support permitted only when a qualified supplier has established a formal contract with us. Unsolicited candidate submissions and referrals, absent a current supplier contract, do not establish consent and are ineligible for fees. We delete and destroy unsolicited information, thus, would recommend you refrain from any such practices. Your adherence to our policies is appreciated.
Equal Employment Opportunity StatementSiemens is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.
Reasonable AccommodationsIf you require a reasonable accommodation in completing a job application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please fill out the accommodations form by clicking on this link Accommodation for disability form If you’re unable to complete the form, you can reach out to our AskHR team for support at 1-866-743-6367. Please note our AskHR representatives do not have visibility of application or interview status.
EEO is the LawApplicants and employees are protected under Federal law from discrimination. To learn more, Click here.
Pay Transparency Non-Discrimination ProvisionSiemens follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, Click here.
California Privacy NoticeCalifornia residents have the right to receive additional notices about their personal information. To learn more, click here.
#J-18808-LjbffrRemote working/work at home options are available for this role.