Gap Inc.
Senior Director, Public Relations
Gap Inc., Long Island City, New York, United States, 11101
About the Role Gap has always been about optimistic American style. Starting with our very first store on Ocean Avenue in San Francisco, opened nearly 55 years ago by Doris and Don Fisher. The thread that’s run through those five-plus decades is the phenomenal people that make up our iconic brand – our employees and our customers. People who are rooted in the legacy that makes Gap what it is, but who are also focused on fueling and defining the future. People who want to leave the brand and the world better than they found it. We’ve built our brand on staying true to our roots while always being out in front of what’s next. If you want to be part of an iconic American brand, and help lead the way for where we’re headed, we’d love to have you join us.
Submit your CV and any additional required information after you have read this description by clicking on the application button.Gap is looking for a visionary Senior Director, Public Relations and Brand Communications, to lead our Public Relations team. This leader will be a magnet of innovative ideas and will be responsible for creating Gap Brand ambassadors across customer and employee audiences, leading PR efforts inclusive of cultural partnerships, creative relationships, and overall growth of the brand footprint in culture, as well as leading Brand Communication across internal audiences, including all brand employee emails, Brand Town Halls and Store Leadership Conferences. Reporting to our Head of Marketing, and part of a broader network of Communications leaders across the Gap Inc. portfolio, this role will be culturally plugged-in, a strategic thinker and an experienced leader responsible for providing strategic counsel to Gap Leadership, driving Gap’s strategic edge and creative resonance. This role will be a true innovator, championing ideas and activations that will set new industry standards. This includes being both a thinker and doer who is adept at identifying opportunities for innovation and impact, partnering with the right celebrities, creators, emerging talent, and collaborators in exciting new ways. This position is NY based.
What You'll Do
Public RelationsDevelop and manage all aspects of PR, including fashion and brand media outreach, customer events as it relates to product and fashion press and brand sponsorships.Manage editorial of Communications in brand relative to those being deployed across the company to ensure consistency, coordination, and amplification of key messages (this includes all comms internal/external/social/creative) annually and seasonally, as well as provide guidance to Gap’s senior leadership/key spokespeople for external speaking opportunities.Play strong, senior strategic role in helping to shape and optimize Gap’s seasonal omni-channel marketing plan as key PR/external communications leader.Ensure big seasonal brand and product ideas are powerfully brought to life through PR/influencer activations by partnering with Gap creative/styling/production teams.Brand CommunicationsOwn North America Brand Leader and Field Communications internally and externally, working closely with Company Comms and Investor Relations as needed, to amplify key brand moments, bolster executive/brand thought leadership around strategic initiatives and build/protect Brand and Company reputation.Lead first line comms crisis mitigation relative to brand/store specific incidents inclusive of media statements, internal comms, response management with stakeholders and development of further preparedness plans.Drive Employee Engagement in alignment with Culture/experience team and HR partners to engage our people across the brand through both enterprise-wide initiatives and brand-specific comms and experiences.Who You Are
Who you are15+ years marketing/communications experience - lifestyle/consumer/fashion PR experience is critical; partnership/sponsorship management experience preferred.Strong annual and seasonal PR/external communications/partnership/sponsorship marketing strategy development and execution experience and skills.Demonstrated ability to think strategically, understand business challenges and recommend effective implementation plans designed to drive results.Excellent judgment and creative problem-solving skills, including negotiation and conflict resolution skills.Able to foster internal collaborations and exert influence, establish relationships, and nurture a network.Desire to build a brand and aptitude for original, creative ideas, open-minded to new approaches.Experience with influencer strategies and programs.Manage and develop team of high performers.
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Submit your CV and any additional required information after you have read this description by clicking on the application button.Gap is looking for a visionary Senior Director, Public Relations and Brand Communications, to lead our Public Relations team. This leader will be a magnet of innovative ideas and will be responsible for creating Gap Brand ambassadors across customer and employee audiences, leading PR efforts inclusive of cultural partnerships, creative relationships, and overall growth of the brand footprint in culture, as well as leading Brand Communication across internal audiences, including all brand employee emails, Brand Town Halls and Store Leadership Conferences. Reporting to our Head of Marketing, and part of a broader network of Communications leaders across the Gap Inc. portfolio, this role will be culturally plugged-in, a strategic thinker and an experienced leader responsible for providing strategic counsel to Gap Leadership, driving Gap’s strategic edge and creative resonance. This role will be a true innovator, championing ideas and activations that will set new industry standards. This includes being both a thinker and doer who is adept at identifying opportunities for innovation and impact, partnering with the right celebrities, creators, emerging talent, and collaborators in exciting new ways. This position is NY based.
What You'll Do
Public RelationsDevelop and manage all aspects of PR, including fashion and brand media outreach, customer events as it relates to product and fashion press and brand sponsorships.Manage editorial of Communications in brand relative to those being deployed across the company to ensure consistency, coordination, and amplification of key messages (this includes all comms internal/external/social/creative) annually and seasonally, as well as provide guidance to Gap’s senior leadership/key spokespeople for external speaking opportunities.Play strong, senior strategic role in helping to shape and optimize Gap’s seasonal omni-channel marketing plan as key PR/external communications leader.Ensure big seasonal brand and product ideas are powerfully brought to life through PR/influencer activations by partnering with Gap creative/styling/production teams.Brand CommunicationsOwn North America Brand Leader and Field Communications internally and externally, working closely with Company Comms and Investor Relations as needed, to amplify key brand moments, bolster executive/brand thought leadership around strategic initiatives and build/protect Brand and Company reputation.Lead first line comms crisis mitigation relative to brand/store specific incidents inclusive of media statements, internal comms, response management with stakeholders and development of further preparedness plans.Drive Employee Engagement in alignment with Culture/experience team and HR partners to engage our people across the brand through both enterprise-wide initiatives and brand-specific comms and experiences.Who You Are
Who you are15+ years marketing/communications experience - lifestyle/consumer/fashion PR experience is critical; partnership/sponsorship management experience preferred.Strong annual and seasonal PR/external communications/partnership/sponsorship marketing strategy development and execution experience and skills.Demonstrated ability to think strategically, understand business challenges and recommend effective implementation plans designed to drive results.Excellent judgment and creative problem-solving skills, including negotiation and conflict resolution skills.Able to foster internal collaborations and exert influence, establish relationships, and nurture a network.Desire to build a brand and aptitude for original, creative ideas, open-minded to new approaches.Experience with influencer strategies and programs.Manage and develop team of high performers.
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