American Heart Association
Brand Marketing Manager
American Heart Association, Dallas, Texas, United States, 75215
American Heart Association Jobs
Making sure you fit the guidelines as an applicant for this role is essential, please read the below carefully.Join our Talent Community to receive updates.
Job InformationAmerican Heart Association Brand Marketing Manager Dallas, TexasOverview
As we celebrate our Centennial year, we invite you to join us in shaping the next century of impact. Be a relentless force for a world of longer, healthier lives as we remain devoted to a future of health and hope for everyone, everywhere. At the American Heart Association, your contribution matters, and so does your career.
The American Heart Association has an excellent opportunity for a
Brand Marketing Manager . This position can be remote/home-based within the U.S. but must reside near a major airport.
*The job application window is expected to close August 16, 2024.
The Brand Marketing Manager is an insights-driven, results-oriented brand champion and storyteller responsible for supporting the development of enterprise-wide plans and campaigns for Masterbrand strategies, facilitating guidance and operational resources for brand identity systems and compliance, and implementing cross-functional outreach for the American Heart Association’s Masterbrand and core sub-brands.
Responsibilities
The Brand Marketing Manager, reporting to the VP of Brand Marketing, ideates, develops, and implements integrated brand marketing plans, campaigns, and content that supports the enterprise-wide brand strategies of the Association. It will work with internal and external agency teams on planning, budget management, media placement, and reporting. This role will work in tandem with cross-functional peers to develop brand content including social, digital, and creative to deliver consistent brand messaging in all channels of the customer journey. This role will help maintain brand standards and support brand governance by developing and training staff and help support the evolution of the brand identity systems and structures that will create a cohesive and consistent modern brand in the marketplace.
Responsibilities include:
Develops, communicates, and advises planning and implementation of multi-channel brand marketing activities such as marketing planning, content calendar planning, brand campaigns, and original content to engage new and existing audiences.
Supports the achievement of goals, KPI’s, and go-to-market implementation including reporting plan achievement and optimizations, enhancements to enable it.
Collaborates, develops and maintains key partnerships and fosters strong cross-functional collaboration with internal and external partners, agencies, and field/sales teams to lead integration and go-to-market implementation.
Develops brand operations resources and trains staff to ensure brand compliance and governance.
Supports VP of Brand Marketing in collaborating with key stakeholders on the evolution of brand and visual identity.
Leads tactical marketing planning and implementation, including campaign development, paid advertising strategy, implementation, execution, and measurement to increase the value of the brand in the market.
Oversees agencies/vendors to create and implement media and content marketing placements across owned, paid, and earned channels that engage our target audiences effectively.
Accesses data and evaluations from a variety of internal and external sources to develop insights, identify areas of opportunity and optimize effectiveness of marketing communications.
Collaborates with analysts and cross-functional team to deliver performance reports and insights and recommends actions or revisions to strategies.
Serves as target audience, content, and messaging expert for brand marketing techniques.
Qualifications
Bachelor’s Degree or equivalent work experience.
Two (2) to six (6) years of proven experience.
Experience leading go-to-market execution of integrated plans across channels such as web, email, social, and media/advertising.
Experience in working with multiple vendors/partners (internally and externally).
Strong creative, analytical, organizational, and personal skills.
Preferred
Experience in brand marketing (brand architecture, brand campaigns and content, brand identity and brand governance).
Ability to conduct presentations to various levels of professional audiences.
Ability to think logically and solve problems.
Ability to travel up to 30% locally and overnight stay.
Compensation
– Expected pay range will be $80,000 to $85,000. Pay is commensurate with experience; geographic differentials to the pay range may apply.
Benefits
– We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution.
Work-Life Harmonization
– The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees. You will also have a total of 12 paid holidays off each year.
The American Heart Association is committed to ensuring our workforce, workplace culture, and mission have a shared impact across a diverse set of backgrounds.
EOE/Protected Veterans/Persons with Disabilities
Job Category
Marketing, Communications & Public Relations
#J-18808-Ljbffr
Making sure you fit the guidelines as an applicant for this role is essential, please read the below carefully.Join our Talent Community to receive updates.
Job InformationAmerican Heart Association Brand Marketing Manager Dallas, TexasOverview
As we celebrate our Centennial year, we invite you to join us in shaping the next century of impact. Be a relentless force for a world of longer, healthier lives as we remain devoted to a future of health and hope for everyone, everywhere. At the American Heart Association, your contribution matters, and so does your career.
The American Heart Association has an excellent opportunity for a
Brand Marketing Manager . This position can be remote/home-based within the U.S. but must reside near a major airport.
*The job application window is expected to close August 16, 2024.
The Brand Marketing Manager is an insights-driven, results-oriented brand champion and storyteller responsible for supporting the development of enterprise-wide plans and campaigns for Masterbrand strategies, facilitating guidance and operational resources for brand identity systems and compliance, and implementing cross-functional outreach for the American Heart Association’s Masterbrand and core sub-brands.
Responsibilities
The Brand Marketing Manager, reporting to the VP of Brand Marketing, ideates, develops, and implements integrated brand marketing plans, campaigns, and content that supports the enterprise-wide brand strategies of the Association. It will work with internal and external agency teams on planning, budget management, media placement, and reporting. This role will work in tandem with cross-functional peers to develop brand content including social, digital, and creative to deliver consistent brand messaging in all channels of the customer journey. This role will help maintain brand standards and support brand governance by developing and training staff and help support the evolution of the brand identity systems and structures that will create a cohesive and consistent modern brand in the marketplace.
Responsibilities include:
Develops, communicates, and advises planning and implementation of multi-channel brand marketing activities such as marketing planning, content calendar planning, brand campaigns, and original content to engage new and existing audiences.
Supports the achievement of goals, KPI’s, and go-to-market implementation including reporting plan achievement and optimizations, enhancements to enable it.
Collaborates, develops and maintains key partnerships and fosters strong cross-functional collaboration with internal and external partners, agencies, and field/sales teams to lead integration and go-to-market implementation.
Develops brand operations resources and trains staff to ensure brand compliance and governance.
Supports VP of Brand Marketing in collaborating with key stakeholders on the evolution of brand and visual identity.
Leads tactical marketing planning and implementation, including campaign development, paid advertising strategy, implementation, execution, and measurement to increase the value of the brand in the market.
Oversees agencies/vendors to create and implement media and content marketing placements across owned, paid, and earned channels that engage our target audiences effectively.
Accesses data and evaluations from a variety of internal and external sources to develop insights, identify areas of opportunity and optimize effectiveness of marketing communications.
Collaborates with analysts and cross-functional team to deliver performance reports and insights and recommends actions or revisions to strategies.
Serves as target audience, content, and messaging expert for brand marketing techniques.
Qualifications
Bachelor’s Degree or equivalent work experience.
Two (2) to six (6) years of proven experience.
Experience leading go-to-market execution of integrated plans across channels such as web, email, social, and media/advertising.
Experience in working with multiple vendors/partners (internally and externally).
Strong creative, analytical, organizational, and personal skills.
Preferred
Experience in brand marketing (brand architecture, brand campaigns and content, brand identity and brand governance).
Ability to conduct presentations to various levels of professional audiences.
Ability to think logically and solve problems.
Ability to travel up to 30% locally and overnight stay.
Compensation
– Expected pay range will be $80,000 to $85,000. Pay is commensurate with experience; geographic differentials to the pay range may apply.
Benefits
– We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution.
Work-Life Harmonization
– The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees. You will also have a total of 12 paid holidays off each year.
The American Heart Association is committed to ensuring our workforce, workplace culture, and mission have a shared impact across a diverse set of backgrounds.
EOE/Protected Veterans/Persons with Disabilities
Job Category
Marketing, Communications & Public Relations
#J-18808-Ljbffr