Product Marketing Specialist

Product Marketers leverage a deep understanding of the market, customers, Pearson products, the competition, and the sales pipeline to inform product development and define go-to-market strategies that enable Pearson to win. Working across a broad set of internal and external stakeholders – including product management; sales; other marketing teams; and faculty and student customers – Product Marketers take an 'ownership' mindset focused on growing and monetizing Pearson market share.

All potential applicants are encouraged to scroll through and read the complete job description before applying.Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location. As required by the Colorado, California, Washington State, New York State and New York City laws, the pay range for this position is between $110,000 - $115,000.This position is eligible to participate in a sales incentive plan.Key Functions Of The Product Marketer Include

Capture the voice of the customer and sales to inform product plans, platform roadmaps, pricing & product model strategies, and go-to-market plansCreate product stories, value propositions, positioning, core messaging and sales tools that enable Pearson go-to-market teams to winWork with the Director of Marketing to inform go-to-market priorities to ensure that go-to-market teams are focused on the markets and products that offer the greatest opportunities for share growth and monetizationDefine go-to-market strategy, goals and success metrics focused on gaining and monetizing share in priority marketsResponsibilities

Capture, document, and continuously update market, customer, sales, and competitive insights to inform product plans and go-to-market strategies that enable Pearson to winGather and synthesize data to document insights that inform product plans, platform development roadmaps, and product/platform investmentInform pricing and product model strategiesIdentify market and sales opportunities to grow shareInform winning product & platform value propositions, positioning and messagingKeep up with competitive product releases, threats, and opportunitiesEngage customers, Product Sales Specialists, and Sales Reps virtually and in the field to capture the voice of the customer and salesCreate product stories, value propositions, positioning, and core messaging for key products and customers that enable Pearson teams to beat the competitionDevelop product and platform attributes into product stories, value propositions, and core marketing messagesCreate comparative analyses of internal and competitive offerings that differentiate our own products and that demonstrate how our products beat the competitionDevelop product value propositions and core messaging specific to key competitors and customer personasSynthesize market data, customer insight, sales feedback, pipeline opportunity analysis, product release plans, and competitive intelligence to inform go-to-market priority setting with the Director of MarketingContribute to an annual go-to-market prioritization process focused on maximizing our ability to grow and monetize share in the coming yearReinforce alignment to priorities across product, sales, and marketing teams to ensure go-to-market successDevelop go-to-market plans that define the go-to-market strategy in key markets; are focused on accelerating the sales pipeline; and that establish goals and success metricsDevelop specific plans for go-to-market success focused on how we winAccounts & pipeline opportunities to targetCompetitors to beatPriority products and featuresEstablish goals and metrics for the go-to-market planUnit/revenue adoption retention goalsPipeline progression & win/loss ratesCollaborate with Campaigns on the execution of the go-to-market strategy through targeted campaign plansCreate and maintain core sales tools and participate in the execution of sales training in collaboration with Training & Development and Product Sales SpecialistsQualifications

Undergraduate degree required1-3+ years of B2B product marketing experience OR3-5+ years developing, promoting, or selling digital solutions in the higher education content/ed tech spaceProven collaboration skills and the ability to lead through influenceStrong analytical skills and the ability to leverage data and insight to inform, measure, optimize, and document the performance of go-to-market strategyHigh integrity, energy, and a desire to work in a results-oriented, diverse team environment

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