Jim Coleman Automotive
Marketing Manager
Jim Coleman Automotive, Bethesda, Maryland, us, 20811
Jim Coleman Automotive is hiring a Marketing Manager!
Apply below after reading through all the details and supporting information regarding this job opportunity.We are looking for a Marketing Manager to cover all 7 dealerships. Jim Coleman Automotive is a 3rd generation family-owned dealership founded in 1987. The Coleman family has been selling and servicing cars in the Washington-Metropolitan and Bethesda areas since the 1950s. Mr. William Coleman, founder of Coleman Automotive, had a vision of establishing a dealership with a higher level of class and a superior level of service. He believed that Bethesda residents and Washingtonians alike possessed higher expectations of retailers. He was ahead of his time, striving to deliver a unique, customer-focused car buying experience. We are a local leader in automotive retail, looking to add qualified professionals to our team. Jim Coleman Automotive is a company that offers a fantastic team environment, great benefits, and ongoing training and support for its employees.Responsibilities
Plan and execute all digital marketing.Design, build, and maintain our social media presence.Measure and report performance of all digital marketing campaigns.Identify trends and create growth strategies.Utilize strong analytical ability to evaluate website traffic, foot traffic, conversion rates, click through rates and other pertinent data.Collaborate with agencies and outside vendors.Evaluate emerging technologies.Coordinate marketing campaigns with sales campaigns.Facilitate preparation of print materials.Facilitate video creation for TV and social media, and display advertising.Manage public relations programs, corporate partnerships, licensing, contests, new product releases, and media relationships.Overall responsibility for brand management and corporate identity.Manage the development and delivery of promotional and new product campaigns.Support delivery of marketing campaigns with the lead agency.All campaigns intended to drive customer acquisition and retention.Marketing tactics include: email, direct mail, TV, print, online video, radio, outdoor, and social media.Manage tactical planning with marketing strategy.Responsible for tracking marketing claim changes with product marketing partners and implementing changes throughout impacted advertising tactics.Responsible for onboarding process improvement to enable faster and more efficient campaign development, delivery, and best use of resources.Perform other duties as assigned.Qualifications
Ability to work in a fast-paced environment.Ability to move ideas to action.Excellent soft skills such as interpersonal, presentation, and collaborative skills.Ability to manage time and juggle multiple projects.Strong written and communication skills.Solid understanding of website analytic tools (i.e. Google Analytics).Applicants have rights under Federal Employment Laws:Family & Medical Leave Act (FMLA): https://www.dol.gov/agencies/whd/posters/fmlaEqual Employment Opportunity (EEO): https://www.eeoc.gov/know-your-rights-workplace-discrimination-illegal-posterEmployee Polygraph Protection Act (EPPA): eppac.pdf (dol.gov)
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Apply below after reading through all the details and supporting information regarding this job opportunity.We are looking for a Marketing Manager to cover all 7 dealerships. Jim Coleman Automotive is a 3rd generation family-owned dealership founded in 1987. The Coleman family has been selling and servicing cars in the Washington-Metropolitan and Bethesda areas since the 1950s. Mr. William Coleman, founder of Coleman Automotive, had a vision of establishing a dealership with a higher level of class and a superior level of service. He believed that Bethesda residents and Washingtonians alike possessed higher expectations of retailers. He was ahead of his time, striving to deliver a unique, customer-focused car buying experience. We are a local leader in automotive retail, looking to add qualified professionals to our team. Jim Coleman Automotive is a company that offers a fantastic team environment, great benefits, and ongoing training and support for its employees.Responsibilities
Plan and execute all digital marketing.Design, build, and maintain our social media presence.Measure and report performance of all digital marketing campaigns.Identify trends and create growth strategies.Utilize strong analytical ability to evaluate website traffic, foot traffic, conversion rates, click through rates and other pertinent data.Collaborate with agencies and outside vendors.Evaluate emerging technologies.Coordinate marketing campaigns with sales campaigns.Facilitate preparation of print materials.Facilitate video creation for TV and social media, and display advertising.Manage public relations programs, corporate partnerships, licensing, contests, new product releases, and media relationships.Overall responsibility for brand management and corporate identity.Manage the development and delivery of promotional and new product campaigns.Support delivery of marketing campaigns with the lead agency.All campaigns intended to drive customer acquisition and retention.Marketing tactics include: email, direct mail, TV, print, online video, radio, outdoor, and social media.Manage tactical planning with marketing strategy.Responsible for tracking marketing claim changes with product marketing partners and implementing changes throughout impacted advertising tactics.Responsible for onboarding process improvement to enable faster and more efficient campaign development, delivery, and best use of resources.Perform other duties as assigned.Qualifications
Ability to work in a fast-paced environment.Ability to move ideas to action.Excellent soft skills such as interpersonal, presentation, and collaborative skills.Ability to manage time and juggle multiple projects.Strong written and communication skills.Solid understanding of website analytic tools (i.e. Google Analytics).Applicants have rights under Federal Employment Laws:Family & Medical Leave Act (FMLA): https://www.dol.gov/agencies/whd/posters/fmlaEqual Employment Opportunity (EEO): https://www.eeoc.gov/know-your-rights-workplace-discrimination-illegal-posterEmployee Polygraph Protection Act (EPPA): eppac.pdf (dol.gov)
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