Columbiasportswear
Senior Manager - Retention Marketing
Columbiasportswear, Independence, Kansas, United States, 67301
ABOUT THE POSITION
All candidates should make sure to read the following job description and information carefully before applying.We are seeking an experienced and strategic-minded eCommerce Senior Manager of Retention Marketing to join our dynamic team. In this role, you will be responsible for developing and executing email and SMS marketing strategies to drive consumer engagement, retention, and revenue growth for our eCommerce platform across all consumer segments. The ideal candidate should have a proven track record of successfully managing email and SMS marketing campaigns, a deep understanding of customer behavior, and a passion for delivering results. Responsibilities may include development of teams, long-range planning for eCommerce, setting financial and performance goals for channel managers, presentations to Executive leadership.HOW YOU’LL MAKE A DIFFERENCEDevelop and execute comprehensive email and SMS marketing strategies aligned with overall business goals and objectives utilizing data-driven insights to identify opportunities for improvement and optimization.Own expansion of CRM channels, leveraging strategic insights & expertise to drive the growth and diversification of communication channels aimed at enhancing consumer engagement and relationship building.Lead long-range strategy and set engagement and financial goals for all email and conversational marketing channels.Enhance storytelling elements in marketing messaging strategy to create compelling narratives that resonate with our target audience and effectively communicate our brand story.Partner with Creative Team to design and refine email and SMS communication templates based on performance KPI(s).Develop customer segmentation strategies to deliver personalized and targeted communication as well as work closely with data analytics teams to leverage customer data for effective segmentation and targeting.Implement and maintain marketing automation strategy to enhance customer experiences and increase engagement. Utilize personalization techniques to deliver relevant and timely content to different customer segments.Provide regular reports and insights to senior management, identifying trends, areas for improvement, and opportunities for growth.YOU AREA subject matter expert with program leadership experience across all aspects of email marketing, SMS, and conversational marketing channels.Experienced in managing external vendor relationships for enterprise-level ESP(s), SMS, and conversational marketing platforms.Skilled in verbal and written communication with an ability to present to and influence senior leadershipAn established leader with experience leading teams to achieve long-term objectives in a dynamic, fast-paced work environmentExperienced leading, collaborating, and influencing across departments within multi-channel branded retail businessHighly detail-oriented, analytical, and an expert in working with dataYOU HAVE8+ years’ experience managing enterprise-level email and SMS marketing programs ideally within the e-commerce spaceProven leadership skill and applied experience mentoring and up-leveling team capabilitiesRobust analytical skills with the ability to interpret data and make data-driven decisionsWorking knowledge of email marketing regulations and best practicesExperience with A/B testing and optimization techniquesStrong project management skills and the ability to work effectively in a team
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All candidates should make sure to read the following job description and information carefully before applying.We are seeking an experienced and strategic-minded eCommerce Senior Manager of Retention Marketing to join our dynamic team. In this role, you will be responsible for developing and executing email and SMS marketing strategies to drive consumer engagement, retention, and revenue growth for our eCommerce platform across all consumer segments. The ideal candidate should have a proven track record of successfully managing email and SMS marketing campaigns, a deep understanding of customer behavior, and a passion for delivering results. Responsibilities may include development of teams, long-range planning for eCommerce, setting financial and performance goals for channel managers, presentations to Executive leadership.HOW YOU’LL MAKE A DIFFERENCEDevelop and execute comprehensive email and SMS marketing strategies aligned with overall business goals and objectives utilizing data-driven insights to identify opportunities for improvement and optimization.Own expansion of CRM channels, leveraging strategic insights & expertise to drive the growth and diversification of communication channels aimed at enhancing consumer engagement and relationship building.Lead long-range strategy and set engagement and financial goals for all email and conversational marketing channels.Enhance storytelling elements in marketing messaging strategy to create compelling narratives that resonate with our target audience and effectively communicate our brand story.Partner with Creative Team to design and refine email and SMS communication templates based on performance KPI(s).Develop customer segmentation strategies to deliver personalized and targeted communication as well as work closely with data analytics teams to leverage customer data for effective segmentation and targeting.Implement and maintain marketing automation strategy to enhance customer experiences and increase engagement. Utilize personalization techniques to deliver relevant and timely content to different customer segments.Provide regular reports and insights to senior management, identifying trends, areas for improvement, and opportunities for growth.YOU AREA subject matter expert with program leadership experience across all aspects of email marketing, SMS, and conversational marketing channels.Experienced in managing external vendor relationships for enterprise-level ESP(s), SMS, and conversational marketing platforms.Skilled in verbal and written communication with an ability to present to and influence senior leadershipAn established leader with experience leading teams to achieve long-term objectives in a dynamic, fast-paced work environmentExperienced leading, collaborating, and influencing across departments within multi-channel branded retail businessHighly detail-oriented, analytical, and an expert in working with dataYOU HAVE8+ years’ experience managing enterprise-level email and SMS marketing programs ideally within the e-commerce spaceProven leadership skill and applied experience mentoring and up-leveling team capabilitiesRobust analytical skills with the ability to interpret data and make data-driven decisionsWorking knowledge of email marketing regulations and best practicesExperience with A/B testing and optimization techniquesStrong project management skills and the ability to work effectively in a team
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