Vice President of Marketing | B2B | Travel industry | New York or Boston (Hybrid

Vice President of Marketing | B2B | Travel industry | New York or Boston (Hybrid) | $140,000 – $200,000 + Bonus (20%)The Company:This travel group spans the entire globe. From humble beginnings in 1982, the company's remarkable growth positions it as one of the world's largest suppliers of travel services and products. With over 5000 staff worldwide, their team is always growing, with some of the most talented people in the industry! This role would sit on the B2B side of their organisation, focusing on corporate travel solutions, meetings and events. With 9 direct reports spanning across 5 regions, you will join a wider corporate marketing team consisting of 100+ members around the world.The Role:As Vice President of Marketing USA, you will own the end-to-end planning and execution of the regional marketing strategy for the USA aligned to the global brand plan, across the customer lifecycle with a strong focus on digital inbound demand generation (branding, paid media campaign strategy, top of funnel awareness and demand generation of new leads). This role requires a strategic leader with bounds of B2B marketing experience who has previous experience working with global teams at scale. The role will begin with 4 direct reports with plans to substantially grow the team. The ideal candidate will be based in New York, but Boston will work as well. This is a hybrid position with at least 3 days in the office each week (Bryant Park or Boston).Responsibilities:Work with global marketing team and be the voice of the US customer and ensure they are catering to the nuances of the regionSupport global marketing initiatives and be the lead for deploying these in your regionResponsibility for a strategic area/projects as defined by the Global SVP marketingContribute to global campaign strategy (demand generation, retention and upsell), projects and deliver and champion the plans in your regionPartake in global projects as defined by the SVP Brand Marketing 30% of your time will be weighted towards global projectsPlan and execute regional marketing programs by close partnership with global marketing team, sales and US leadership to generate pipeline and support revenue goalsPredominantly focus on demand generation but build revenue opportunities across the entire customer lifecycleBe the custodian of the brand and its consistent delivery in marketManage regional marketing team covering events, campaigns and partnerships functionsMinimum Requirements:Minimum 5 years experience in a senior marketing leadership role, with a track record of managing high-performing teams and driving business growthExtensive exposure to a B2B environment, with a deep understanding of target audience needs and behaviourProven ability to build strong relationships with key stakeholders, including executive leadership, cross-functional teams, and external partners or vendorsStrong digital understanding with strengths in strategy, paid media, campaign management, top-of-funnel awareness and demand generation of new leads.Ability to meet tight deadlinesDisplays accuracy and attention to detailPrioritize tasks based on business objectives and targetsAbility to effectively take the lead on specific projects and strategies, drive outcomes, while working autonomouslyAbility to take initiative, provide original solutions to challenges, being a go-getter, self-motivated positive attitude and ability to think outside the box, enthusiastic, dynamicProficient in using Microsoft word, excel and PowerPointAn understanding of website content managementBenefits Include:Paid Time Off: 15 days vacation, 5 sick days, 3 personal days, 1 diversity day, 1 volunteer day and 8 recognized holidaysTravel perks/discountsHealth & Wellness Programs and Employee Financial Wellness ServicesNational/International Award Nights and ConferencesHealth benefits including, medical, dental, vision, gender affirming care, and fertility careInsurance including hospital indemnity, AD&D, critical illness, long-term and short-term disabilityFlexible Spending AccountsEmployee Assistance Program401k program with partial matchTuition Reimbursement ProgramEmployee Share Plan – Ability to purchase company stock with partial company match, subject to terms and conditionsGlobal career opportunities in a network of brands and businessesIf you’re looking for an opportunity to join a cutting-edge environment, working on some of the most exciting applications and technology in the business, don’t hesitate in putting forward an application!

Before applying for this role, please read the following information about this opportunity found below.#J-18808-LjbffrRemote working/work at home options are available for this role.