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WPP

Senior Account Executive, PR Consumer Markets adidas (LA)

WPP, Fontana, California, United States, 92336


Senior Account Executive, PR Consumer Markets adidas (LA)

All the relevant skills, qualifications and experience that a successful applicant will need are listed in the following description.Key Responsibilities

You must be capable of providing unique insights and problem-solving guidance while working closely with your team to develop and execute campaigns.You must be able to manage people and effectively maintain best in class client service.Both accounts require fast decision-making, ability to prioritize, and the expectation that you maintain a thorough understanding of the media landscape.Knowledgeable of sports, women's culture and streetwear as well as entertainment, audio and trends in earned media.Strong written and verbal communications skills across a range of mediums (social media, long-form content, media materials/press releases, presentations, messaging etc.).Experience managing projects from end-to-end, being solution oriented and always keeping in mind client goals.You're willing to work hard, but also know when to let loose and have fun.3-4 years of public relations experience; experience in sports, music, entertainment; consumer experience is a must.Strong consumer brand background and experience leading consumer campaigns for complex, global organizations.High level consumer media relations strategy and execution experience.Proven trusted client adviser: an active listener who builds strong partnerships and confidently offers counsel.Strategic thinker: understands our clients' business and communications challenges and develops smart, insight-driven strategies.Is an abstract thinker comfortable with ambiguity; is curious, questions the status quo, and is an avid consumer of information.Operationally savvy: experienced at effectively managing multiple work streams and client budgets.Adaptable by nature with the ability to thrive under pressure and manage a variety of client contacts and priorities.Responsibilities

This role will support a variety of projects on both accounts and interact daily with client teams and Hill & Knowlton account staff, as well as the ability to collaborate with various Hill & Knowlton practices.The core focus of this role will include working with account teams on both day-to-day and longer-lead client projects.In this role you are expected to play a part in strategic planning, implementation of campaigns, part of the media relations drum beat and able to take responsibility and run with it.This role will report into a Senior Account Manager.You understand the evolving media landscape, looking to podcasts and digital channels (e.g., TikTok, Instagram) to round out PR strategies beyond traditional .com and broadcast.Best in class presentation skills - we are often expected to design and present PR ideas to internal client teams & stakeholders.The role will lead on one account's day-to-day Press Office efforts, and another's day-to-day brand and culture workstream.Managing, maintaining and growing media relationships.Responsible for staffing client events and meetings in-person and virtual.Mastery of client service best practices.Establishing strong relationships with clients.Approaching every project with a client excellence mindset and commitment to quality work that exceeds expectations.Contribute to generating fresh and smart ideas.Crafting thoughtful points of view and recommendations based on a broad understanding of consumer behavior, media relations and industry landscapes.Developing client messaging and developing compelling brand narratives to share across channels.Directly managing and mentoring a collaborative team of smart and enthusiastic PR professionals; ensuring deliverables are met.Developing written materials, including reports, press releases, presentations, analyses, coverage recaps, and general client correspondence.Developing/consulting on earned media strategies, media lists, organizational partnerships, editorial calendars, conferences, and awards.Leading team and client meetings.Management of project budgets alongside an understanding of agency financial processes.You want to be part of a team and a team that is creating some amazing work on behalf of its client teams.Salary and Benefits

The base salary for this position at the time of this posting may range from $45,000 to $90,000.We offer a competitive benefits package, click here for more details - Benefits at WPP.Company Information WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities.

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