Ace Hardware Corporation
Associate Marketing Manager - Digital SEM (Hybrid)
Ace Hardware Corporation, Oak Brook, Illinois, United States, 60523
About This Role
Are you the right applicant for this opportunity Find out by reading through the role overview below.
The
Associate Marketing Manager – Digital SEM
is responsible for developing, managing, executing, and analyzing Ace’s Search Engine Marketing programs on Google and Bing.
3 days in the office, 2 days remote.
Specifically, there are 4 key responsibilities for this role to own and lead:
Manage the strategy, execution, and analysis of Ace’s SEM programs to reach/exceed revenue goals and KPIs while maximizing ROAS/ROI (both online and omni).Manage SEM budgets and lead planning, forecasting, and reporting efforts for these channels.Manage relationships with search engine partners and SEM performance marketing agency partners.Manage other digital marketing or acehardware.com initiatives or projects as directed by the Digital Marketing Manager.
What You’ll DoManage strategy, execution, and analysis of Ace’s $100+M budget SEM program across Text and PerformanceMax For Retail campaigns supporting a product portfolio of 80k+ SKUs.Execute Omni Channel SEM strategy through annual, quarterly, monthly, daily, and seasonal plans to maximize ROAS (both online and omni).Manage agency and partner relationships relative to SEM to ensure they’re meeting Key Performance Indicators.Manage product, inventory, and supplemental feeds within Google Merchant Center to support PerformanceMax campaigns through close partnership with Ace IT, search engines, and performance agency partners.Work with ecommerce merchants, merchandising team, and operations team to:Ensure SEM coverage on key categories and products.Manage SEM strategies and proposed budgets for new product launches and other key brand/product initiatives.Identify inventory, pricing, fulfillment, and shipping improvement opportunities.
Manage SEM bid strategy and optimization model to support omni-channel revenue growth nationally.Work with category marketing team to:Forecast incremental SEM spend opportunity vendor funded opportunities.Implement strategy for vendor-funded SEM campaigns.Provide reporting and analysis for incremental spend opportunities to present to vendor and/or cross-functional teams.
Work collaboratively with Local Marketing team on local SEM strategy and execution to ensure centralized and local SEM work together seamlessly.Manage development of reporting, dashboards, and analytics of channel and campaign performance across various platforms such as Google Analytics 360, Google Ads, Bing, and Search Ads 360.
Who You AreYou are highly analytical and curious when it comes to using data to inform decisions. You are eager and willing to collaborate with both agency and internal cross-functional partners to achieve desired business outcomes.
Required SkillsMinimum of 5-7 years experience in Search Engine Marketing/Digital Marketing required.Bachelor’s Degree in Marketing. Master’s degree a plus.Documented experience managing retail or direct response SEM programs and performance marketing channels.Experience in Search Ads 360, Google Analytics 360/Google Analytics 4, Google Merchant Center, and Google Ads.Ability to manage multiple tasks in a rapidly changing environment.Effectively communicate with all levels of the organization.Ability to work independently, self-motivated, and result-oriented.Documented ability to proactively make recommendations and successfully implement plans.
Preferred SkillsProduct feed management and optimization.Comfortable with ambiguity and the ability to juggle multiple priorities under tight deadlines in a fast-paced, changing environment.Strong Excel skills, particularly in the use of formulas, pivot tables, and vlookups.Previous agency experience a plus.Demonstrated critical thinking and decision-making skills to promptly navigate obstacles, propose solutions, and resolve issues.
Compensation Details$84,600 - $106,000 Per Year
Why should you join our team?We live our values - W.E.L.I.G.H.T (Winning, Excellence, Love, Integrity, Gratitude, Humility, and Teamwork). These values represent our commitment to the company, our employees, to Ace retailers, and to the Ace brand.
BenefitsIn addition to providing our employees a great culture, Ace also offers competitive benefits that address life’s necessities and perks, many of which expand and improve year after year, including:Incentive opportunities, based on role/grade level.Generous 401(k) retirement savings plan with company contributions.Comprehensive health coverage (medical, dental, vision, and disability).21 days of vacation immediately available and up to 6 paid holidays.Company Car, phone, and fuel card are provided for field-based positions.Opportunities to help Children’s Miracle Network Hospitals and the Ace Helpful Fund through the Ace Foundation.Ace invests in every employee we hire, with a key focus on development and coaching.Frequent campus events like Employee Appreciation Week.Employee discounts on Ace merchandise.Birth/Adoption bonding paid time off.Employee Assistance Program (EAP).
We want to hear from you!Consider the people behind the scenes who select, promote, ship, and process the invoices for more than 75,000 products. Come find out why a career with the Ace Hardware Corporation is one of America's best-kept secrets.
Equal Opportunity EmployerAce Hardware Corporation is committed to a policy of promoting equal employment opportunities.
DisclaimerThe pay range for this position starts as listed in the job posting, but could be higher based on education and experience.#J-18808-LjbffrRemote working/work at home options are available for this role.
Are you the right applicant for this opportunity Find out by reading through the role overview below.
The
Associate Marketing Manager – Digital SEM
is responsible for developing, managing, executing, and analyzing Ace’s Search Engine Marketing programs on Google and Bing.
3 days in the office, 2 days remote.
Specifically, there are 4 key responsibilities for this role to own and lead:
Manage the strategy, execution, and analysis of Ace’s SEM programs to reach/exceed revenue goals and KPIs while maximizing ROAS/ROI (both online and omni).Manage SEM budgets and lead planning, forecasting, and reporting efforts for these channels.Manage relationships with search engine partners and SEM performance marketing agency partners.Manage other digital marketing or acehardware.com initiatives or projects as directed by the Digital Marketing Manager.
What You’ll DoManage strategy, execution, and analysis of Ace’s $100+M budget SEM program across Text and PerformanceMax For Retail campaigns supporting a product portfolio of 80k+ SKUs.Execute Omni Channel SEM strategy through annual, quarterly, monthly, daily, and seasonal plans to maximize ROAS (both online and omni).Manage agency and partner relationships relative to SEM to ensure they’re meeting Key Performance Indicators.Manage product, inventory, and supplemental feeds within Google Merchant Center to support PerformanceMax campaigns through close partnership with Ace IT, search engines, and performance agency partners.Work with ecommerce merchants, merchandising team, and operations team to:Ensure SEM coverage on key categories and products.Manage SEM strategies and proposed budgets for new product launches and other key brand/product initiatives.Identify inventory, pricing, fulfillment, and shipping improvement opportunities.
Manage SEM bid strategy and optimization model to support omni-channel revenue growth nationally.Work with category marketing team to:Forecast incremental SEM spend opportunity vendor funded opportunities.Implement strategy for vendor-funded SEM campaigns.Provide reporting and analysis for incremental spend opportunities to present to vendor and/or cross-functional teams.
Work collaboratively with Local Marketing team on local SEM strategy and execution to ensure centralized and local SEM work together seamlessly.Manage development of reporting, dashboards, and analytics of channel and campaign performance across various platforms such as Google Analytics 360, Google Ads, Bing, and Search Ads 360.
Who You AreYou are highly analytical and curious when it comes to using data to inform decisions. You are eager and willing to collaborate with both agency and internal cross-functional partners to achieve desired business outcomes.
Required SkillsMinimum of 5-7 years experience in Search Engine Marketing/Digital Marketing required.Bachelor’s Degree in Marketing. Master’s degree a plus.Documented experience managing retail or direct response SEM programs and performance marketing channels.Experience in Search Ads 360, Google Analytics 360/Google Analytics 4, Google Merchant Center, and Google Ads.Ability to manage multiple tasks in a rapidly changing environment.Effectively communicate with all levels of the organization.Ability to work independently, self-motivated, and result-oriented.Documented ability to proactively make recommendations and successfully implement plans.
Preferred SkillsProduct feed management and optimization.Comfortable with ambiguity and the ability to juggle multiple priorities under tight deadlines in a fast-paced, changing environment.Strong Excel skills, particularly in the use of formulas, pivot tables, and vlookups.Previous agency experience a plus.Demonstrated critical thinking and decision-making skills to promptly navigate obstacles, propose solutions, and resolve issues.
Compensation Details$84,600 - $106,000 Per Year
Why should you join our team?We live our values - W.E.L.I.G.H.T (Winning, Excellence, Love, Integrity, Gratitude, Humility, and Teamwork). These values represent our commitment to the company, our employees, to Ace retailers, and to the Ace brand.
BenefitsIn addition to providing our employees a great culture, Ace also offers competitive benefits that address life’s necessities and perks, many of which expand and improve year after year, including:Incentive opportunities, based on role/grade level.Generous 401(k) retirement savings plan with company contributions.Comprehensive health coverage (medical, dental, vision, and disability).21 days of vacation immediately available and up to 6 paid holidays.Company Car, phone, and fuel card are provided for field-based positions.Opportunities to help Children’s Miracle Network Hospitals and the Ace Helpful Fund through the Ace Foundation.Ace invests in every employee we hire, with a key focus on development and coaching.Frequent campus events like Employee Appreciation Week.Employee discounts on Ace merchandise.Birth/Adoption bonding paid time off.Employee Assistance Program (EAP).
We want to hear from you!Consider the people behind the scenes who select, promote, ship, and process the invoices for more than 75,000 products. Come find out why a career with the Ace Hardware Corporation is one of America's best-kept secrets.
Equal Opportunity EmployerAce Hardware Corporation is committed to a policy of promoting equal employment opportunities.
DisclaimerThe pay range for this position starts as listed in the job posting, but could be higher based on education and experience.#J-18808-LjbffrRemote working/work at home options are available for this role.