Mattel
Associate Manager Global Brand Marketing Disney Dolls
Mattel, El Segundo, California, United States, 90245
Job Description
Please make sure you read the following details carefully before making any applications.The Opportunity:
The Disney Dolls Team is hiring an Associate Manager, Global Brand Marketing to work on the Global Brand Team to help deliver best-in-class global brand, product, and marketing strategies that will create maximum value for the company. Working alongside the Sr. Manager, Global Brands and working closely with colleagues across the company, the Global Associate Marketing Manager will ensure that the brand has exceptional product strategies and marketing support, leading global business reporting and analysis, and creating unique and strategic assets that can be maximized at retail and on ecommerce.
What Your Impact Will Be:
Partner with Disney to understand franchise strategy and define Mattel Disney Dolls product line strategy, product details and marketing strategy to drive brand growth and success
Ensure all brand marketing projects are supported by business strategy, objectives, analysis and insights
Assist in gaining buy-in to global product strategies at all levels, as well as executional commitment from internal partners to activate across key markets and key lines of business
Collaborate closely with the Product Design, Packaging and Development teams to bring innovative and compelling toys to market on time and on budget backed by Consumer Insights
Manage brand P&L to ensure development of product line hits key financial targets
Communicate regularly with regional teams and lines of business to ensure needs are being met.
Create unique retailer exclusive products and campaigns
Present with confidence to drive brand strategy and products
Brief and develop marketing assets
Help develop global marketing campaigns for execution at a local level
Monitor key trends, brands and competitors’ performance in all markets
Lead global business reporting and analysis
Work with other Mattel Global Brand teams to share plans and ‘best practices’ around the world
Act as point of contact for brand inquiries and dissemination of brand information and assets
Qualifications:
What We’re Looking For:
5+ years experience (2 years with MBA) in marketing (preferred not mandatory), consulting, product development, or other relevant experience
MBA preferred not mandatory
Experience with company/product/marketing that is rooted in consumer insights
Thorough understanding of marketing mix and KPIs
Experience analyzing data and managing financials
Ability to synthesize data and pull insights to create recommendations
Strong skills presenting in front of large groups
Highly organized, independent and detail oriented with strong follow up skills
Strong time management, planning and project execution skills
Excellent written and verbal communication skills
Strong interpersonal skills with the ability to build solid collaborative relationships
Strong PowerPoint creation and presentation skills, proficiency in Outlook, Word and Excel
The annual base salary range for this position is between $115,000 and $125,000.**This range is indicative of projected hiring range, however annual base salary will be determined based on a candidate’s work location, skills and experience.
Don’t meet every single requirement? At Mattel we are dedicated to building a diverse and inclusive workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:
We collaborate:
Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
We innovate:
At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
We execute:
We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.
Our Approach to Flexible Work:
We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.
Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in more than 195 countries in collaboration with the world’s leading retail and ecommerce companies.
Mattel is recognized as a Great Place to Work and as one of Fast Company’s Best Workplaces for Innovators in 2022.
Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, military spouses, individuals with disabilities, and those of all sexual orientations and gender identities.
#J-18808-Ljbffr
Please make sure you read the following details carefully before making any applications.The Opportunity:
The Disney Dolls Team is hiring an Associate Manager, Global Brand Marketing to work on the Global Brand Team to help deliver best-in-class global brand, product, and marketing strategies that will create maximum value for the company. Working alongside the Sr. Manager, Global Brands and working closely with colleagues across the company, the Global Associate Marketing Manager will ensure that the brand has exceptional product strategies and marketing support, leading global business reporting and analysis, and creating unique and strategic assets that can be maximized at retail and on ecommerce.
What Your Impact Will Be:
Partner with Disney to understand franchise strategy and define Mattel Disney Dolls product line strategy, product details and marketing strategy to drive brand growth and success
Ensure all brand marketing projects are supported by business strategy, objectives, analysis and insights
Assist in gaining buy-in to global product strategies at all levels, as well as executional commitment from internal partners to activate across key markets and key lines of business
Collaborate closely with the Product Design, Packaging and Development teams to bring innovative and compelling toys to market on time and on budget backed by Consumer Insights
Manage brand P&L to ensure development of product line hits key financial targets
Communicate regularly with regional teams and lines of business to ensure needs are being met.
Create unique retailer exclusive products and campaigns
Present with confidence to drive brand strategy and products
Brief and develop marketing assets
Help develop global marketing campaigns for execution at a local level
Monitor key trends, brands and competitors’ performance in all markets
Lead global business reporting and analysis
Work with other Mattel Global Brand teams to share plans and ‘best practices’ around the world
Act as point of contact for brand inquiries and dissemination of brand information and assets
Qualifications:
What We’re Looking For:
5+ years experience (2 years with MBA) in marketing (preferred not mandatory), consulting, product development, or other relevant experience
MBA preferred not mandatory
Experience with company/product/marketing that is rooted in consumer insights
Thorough understanding of marketing mix and KPIs
Experience analyzing data and managing financials
Ability to synthesize data and pull insights to create recommendations
Strong skills presenting in front of large groups
Highly organized, independent and detail oriented with strong follow up skills
Strong time management, planning and project execution skills
Excellent written and verbal communication skills
Strong interpersonal skills with the ability to build solid collaborative relationships
Strong PowerPoint creation and presentation skills, proficiency in Outlook, Word and Excel
The annual base salary range for this position is between $115,000 and $125,000.**This range is indicative of projected hiring range, however annual base salary will be determined based on a candidate’s work location, skills and experience.
Don’t meet every single requirement? At Mattel we are dedicated to building a diverse and inclusive workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:
We collaborate:
Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
We innovate:
At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
We execute:
We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.
Our Approach to Flexible Work:
We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.
Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in more than 195 countries in collaboration with the world’s leading retail and ecommerce companies.
Mattel is recognized as a Great Place to Work and as one of Fast Company’s Best Workplaces for Innovators in 2022.
Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, military spouses, individuals with disabilities, and those of all sexual orientations and gender identities.
#J-18808-Ljbffr