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ASML

Sr. Product Marketing Manager

ASML, San Jose, California, United States, 95123


Introduction to the job

Please double check you have the right level of experience and qualifications by reading the full overview of this opportunity below.ASML US, including its affiliates and subsidiaries, bring together the most creative minds in science and technology to develop lithography machines that are key to producing faster, cheaper, more energy-efficient microchips. We design, develop, integrate, market, and service these advanced machines, which enable our customers - the world’s leading chipmakers - to reduce the size and increase the functionality of their microchips, leading to smaller, more powerful consumer electronics. Our headquarters are in Veldhoven, Netherlands, and we have 18 office locations around the United States, including main offices in Chandler, Arizona, San Jose, San Diego, California, Wilton, Connecticut, and Hillsboro, Oregon.Role and responsibilitiesWe are seeking a San Jose based senior marketing manager to lead product management and marketing of HMI’s eBeam inspection products. This position will report to the Sr Director of marketing at HMI in San Jose.In this role, you will develop and own the market strategy and roadmap of HMI’s eBeam inspection products. This will be a critical position requiring strong leadership and creativity to strengthen HMI as a key player in the competitive eBeam inspection market.Develop a comprehensive understanding of key customer requirements in semiconductor markets: understand challenges the customer faces, the technical requirements for our products, and the value represented by our solution

Understand our position relative to the competition through competitive SWOT analysis and use this understanding to develop marketing and product introduction strategies.

Define product roadmaps that clearly establish HMI’s competitive advantage

Develop marketing plans and product roadmaps to drive product definition, design and development, customer engagements, and market penetration.

Evaluate the financial aspects of product developments incl. budgets, expenditures, and projected R&D cost, ROI, and profit-and-loss projections.

Develop use cases, marketing materials, sales collateral, market communication plans including press releases, launch materials, and customer presentations.

Customer visits and internal meetings with up to roughly 40% travel (domestic travel: ~10%; International travel ~ 30%)

Education and experienceM.S. and above in electrical engineering, physics, chemical engineering, IC manufacturing, or process technology related fields.Demonstrated successes in product development and marketing strategies in the semiconductor capital equipment industry. Prior experience with semiconductor capital equipment including working knowledge of semiconductor processes and defect inspection is a must. Prior experience in e-beam technology is a plus.

Demonstrated experience in bringing products to market successfully.

8+ years of experience in the semiconductor industry.

3+ years of experience in product marketing and product management with working knowledge in defect inspection, process control, and yield engineering.

Experience managing product management/marketing teams.

Critical problem solver with demonstrated experience in leading organizations while influencing cross-functional teams to drive product development, penetration, and adoption.

Demonstrated leadership in influencing and managing change.

Strong motivation to win with a can-do attitude.

Ability to apply a P&L perspective to strategies, execution plans, and decision-making.

SkillsCan observe and respond to people and situations and interact with others encountered in the course of work.

Can learn and apply new information or skills.

Must be able to read and interpret data, information, and documents.

Strong customer focus and commitment to customer satisfaction through prioritization, quality, efficiency, and professionalism.

Ability to complete assignments with attention to detail and a high degree of accuracy.

Proven ability to perform effectively in a demanding environment with changing workloads.

Result driven-demonstrate ownership and accountability.

Identifies bottlenecks and drives improvements.

Work independently or as part of a team and follow through on assignments with minimal supervision.

Demonstrate open, clear, concise, and professional communication.

Ability to establish and maintain cooperative working relationships with co-workers and customers.

Work according to a strict set of procedures within the provided timelines.

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