Stryker Group
Senior Manager, Upstream Marketing
Stryker Group, Minneapolis, Minnesota, United States, 55420
Who we want:
Read the overview of this opportunity to understand what skills, including and relevant soft skills and software package proficiencies, are required.Hard-working winners. Confident, competitive and results-oriented professionals who create a track record of success.
Dedicated achievers.
People who thrive in a fast-paced environment and will stop at nothing to ensure a project is complete and meets regulations and expectations.
Effective communicators.
People who can interpret information clearly and accurately to concisely communicate results and recommendations to stakeholders.
Collaborative partners.
People who build and leverage cross-functional relationships to bring together ideas, information, use cases, and industry analyses to develop best practices.
Talent developers.
Growth-oriented managers who recruit and hire top-performing talent and prioritize the development of their team members.
What you will do:The Upper Extremities business unit is market-leading, fast-growing, and rapidly transforming healthcare.In this role, the Senior Manager will lead a marketing team focused on the Upper Extremities digital and enabling technologies program by driving product and/or marketing strategies and programs consistent with overall business objectives.This highly visible role will lead and develop a team of marketing professionals which includes hiring, communicating company policies, coaching and counseling, and administering performance management as needed.Advise on the organization's major competitors
Anticipate and proactively counteract the different types of competition that will be faced in the future
Understand and drive improvement in market penetration and competitive positioning
Optimize our offering for current and prospective customer needs
Build lasting relationships with existing key opinion leaders and foster new relationships
Analyze unmet needs to identify and implement product and service opportunities. Able to summarize qualitative and quantitative studies, drawing actionable conclusions for the business. Determine strategies based on market research results.
Translate customer input into unmet needs. Validate key assumptions and variables that factor into the conclusions of market research
Anticipate market trends and proactively adjust strategy based on healthcare environment
Raise coworkers' awareness of industry standards, practices and guidelines
Lead the new product development process (NPDP) from start to finish, engaging key internal stakeholders along the way
Collaborate cross-departmentally to participate in the new product development process
Subject matter expert on building portfolio strategy and execution
Communicate long-term portfolio segment strategy to key stakeholders to gain organizational alignment
Lead product life cycle management of the portfolio from launch toobsolescence
Partner with R&D to anticipate future needs and the strategic assets needed to compete
Partner with Clinical Affairs to generate clinical trials, research grants, and cost-benefit analysis papers to support clinical claims strategy
Guide teams in linking the marketing budget to customer acquisition and retention objectives
Understands market dynamics that may impact Marketing Objectives in the future and make proactive recommendations to marketing strategy anticipating future market
Help build current market strategy and makes recommendations on new market segment opportunities
Effectively use appropriate benchmarks and documents key assumptions when developing forecasts
Develop and incorporate the product lifecycle management (PLCM) plan into the initial strategy
Manage price competition and assure alignment with overall business unit pricing goals
Monitor effectiveness of all marketing channels and promotional campaigns
What you need:Bachelor’s degree required
10+ years of work experience required
People management experience is a plus.
New product development/innovation/introduction experience is highly desirable.
Market research – Voice of Customer - VOCexperience is a plus
Partner or collaborating with R&D and other cross-functional businesses is a plus
Digital, Enabling technologies or robotic experience (Software, mixed reality, navigation, robotics, pre-operative planning, or other tech areas within med device) is highly desirable
#J-18808-Ljbffr
Read the overview of this opportunity to understand what skills, including and relevant soft skills and software package proficiencies, are required.Hard-working winners. Confident, competitive and results-oriented professionals who create a track record of success.
Dedicated achievers.
People who thrive in a fast-paced environment and will stop at nothing to ensure a project is complete and meets regulations and expectations.
Effective communicators.
People who can interpret information clearly and accurately to concisely communicate results and recommendations to stakeholders.
Collaborative partners.
People who build and leverage cross-functional relationships to bring together ideas, information, use cases, and industry analyses to develop best practices.
Talent developers.
Growth-oriented managers who recruit and hire top-performing talent and prioritize the development of their team members.
What you will do:The Upper Extremities business unit is market-leading, fast-growing, and rapidly transforming healthcare.In this role, the Senior Manager will lead a marketing team focused on the Upper Extremities digital and enabling technologies program by driving product and/or marketing strategies and programs consistent with overall business objectives.This highly visible role will lead and develop a team of marketing professionals which includes hiring, communicating company policies, coaching and counseling, and administering performance management as needed.Advise on the organization's major competitors
Anticipate and proactively counteract the different types of competition that will be faced in the future
Understand and drive improvement in market penetration and competitive positioning
Optimize our offering for current and prospective customer needs
Build lasting relationships with existing key opinion leaders and foster new relationships
Analyze unmet needs to identify and implement product and service opportunities. Able to summarize qualitative and quantitative studies, drawing actionable conclusions for the business. Determine strategies based on market research results.
Translate customer input into unmet needs. Validate key assumptions and variables that factor into the conclusions of market research
Anticipate market trends and proactively adjust strategy based on healthcare environment
Raise coworkers' awareness of industry standards, practices and guidelines
Lead the new product development process (NPDP) from start to finish, engaging key internal stakeholders along the way
Collaborate cross-departmentally to participate in the new product development process
Subject matter expert on building portfolio strategy and execution
Communicate long-term portfolio segment strategy to key stakeholders to gain organizational alignment
Lead product life cycle management of the portfolio from launch toobsolescence
Partner with R&D to anticipate future needs and the strategic assets needed to compete
Partner with Clinical Affairs to generate clinical trials, research grants, and cost-benefit analysis papers to support clinical claims strategy
Guide teams in linking the marketing budget to customer acquisition and retention objectives
Understands market dynamics that may impact Marketing Objectives in the future and make proactive recommendations to marketing strategy anticipating future market
Help build current market strategy and makes recommendations on new market segment opportunities
Effectively use appropriate benchmarks and documents key assumptions when developing forecasts
Develop and incorporate the product lifecycle management (PLCM) plan into the initial strategy
Manage price competition and assure alignment with overall business unit pricing goals
Monitor effectiveness of all marketing channels and promotional campaigns
What you need:Bachelor’s degree required
10+ years of work experience required
People management experience is a plus.
New product development/innovation/introduction experience is highly desirable.
Market research – Voice of Customer - VOCexperience is a plus
Partner or collaborating with R&D and other cross-functional businesses is a plus
Digital, Enabling technologies or robotic experience (Software, mixed reality, navigation, robotics, pre-operative planning, or other tech areas within med device) is highly desirable
#J-18808-Ljbffr