Clevelcrossing
Associate VP Marketing - Home Segment
Clevelcrossing, Albany, New York, United States, 12205
Job Information
Do not wait to apply after reading this description a high application volume is expected for this opportunity.HumanaAssociate VP, Marketing - Home SegmentinAlbanyNew YorkDescriptionHumana is a Fortune 50 market leader in integrated healthcare whose dream is to help people achieve lifelong well-being. As a company focused on the health and well-being of the people we serve, Humana is committed to providing progressive benefits that advance the employment experience and vitality of the associate community. Through offerings anchored in a whole-person view of human well-being, Humana embraces a focus on stimulating positive individual and population changes while nurturing a sense of security, enabling people to live life fully and be their most productive.Humana is building an industry-disrupting home care business, which is bringing care to the patient's home across the full spectrum of acuity from Primary Care relationships to Hospital encounters. Our integrated model includes integrating recently acquired assets, such as Kindred at Home and onehome, with strategic partners such as heal and Dispatch and our owned care management, palliative, and other specialized programs. This strategic shift will add considerable complexity to the marketing function supporting the segment and strong marketing leadership will be key to the successful execution of the strategy.We are seeking a talented marketing leader to join our team in the newly-created role of Associate Vice President (AVP), Marketing - Home Segment. Working in close collaboration with the business, you will oversee the development and implementation of long-term integrated strategies and programs that will be key to the success for the largest Home Health business in the country. More specifically, you will drive patient acquisition, engagement, and retention through a tight relationship with the sales function, as well as through direct-to-consumer strategies.This position can be located anywhere within the lower 48 states. Relocation assistance will be provided if you desire to relocate to Louisville, KY.Responsibilities
Define Marketing approach for the existing fee-for-service and emerging value-based care business models in home health.Partner deeply with sales function to understand their go-to-market needs, develop strategies to support, and progress capabilities for building business through referrers with CRM tools.Partner with clinical innovation team to define and launch new services through the referring community and, where appropriate, direct-to-consumer.Lead Portfolio Marketing approach for the segment.Engage with partner organizations to align on marketing strategies.Lead team in rapid test and learn methodology and innovation in engagement marketing.Relationship management with senior levels in the business segment.Drive sales success with carriers and providers (B2B marketing).Performance measurement and improvement.Oversee and manage all marketing strategy, planning, execution, financial management, and measurement for the Segment Marketing team.Build, lead, and develop an initial team of 10-15 experienced marketing professionals.Collaborate within broader Marketing organization to ensure consistency within market strategies, communications, and messaging.Key Candidate Qualifications The successful candidate will have broad and diverse marketing leadership experience in multiple environments, including sales enablement, B2C, B2B, digital, and introducing CRM/marketing automation practices to a business. He/she will have a degree in Marketing or a related field and a clear track record of spearheading the adoption of marketing best practices and innovation.In addition to the above, the following professional qualifications and personal attributes will be ideal:Strong business acumen.Experience with business development and growth strategies.Solid foundational expertise in marketing/consumer analytics.Excellent foundation in marketing fundamentals and best practices.Ability to introduce and create change and/or urgency.Experience managing external vendor relationships.Strategic thought partnership.A clear passion for the consumer/customer.Excellent oral and written communications skills.Current or recent experience in a large, highly matrixed company.Highly collaborative mindset and excellent relationship-building skills.NOTE: We will require full COVID vaccination for this job, as we are a healthcare company committed to putting health and safety first for our members, patients, associates, and the communities we serve. If progressed to offer, you will be required to provide proof of full vaccination.Scheduled Weekly Hours40
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Do not wait to apply after reading this description a high application volume is expected for this opportunity.HumanaAssociate VP, Marketing - Home SegmentinAlbanyNew YorkDescriptionHumana is a Fortune 50 market leader in integrated healthcare whose dream is to help people achieve lifelong well-being. As a company focused on the health and well-being of the people we serve, Humana is committed to providing progressive benefits that advance the employment experience and vitality of the associate community. Through offerings anchored in a whole-person view of human well-being, Humana embraces a focus on stimulating positive individual and population changes while nurturing a sense of security, enabling people to live life fully and be their most productive.Humana is building an industry-disrupting home care business, which is bringing care to the patient's home across the full spectrum of acuity from Primary Care relationships to Hospital encounters. Our integrated model includes integrating recently acquired assets, such as Kindred at Home and onehome, with strategic partners such as heal and Dispatch and our owned care management, palliative, and other specialized programs. This strategic shift will add considerable complexity to the marketing function supporting the segment and strong marketing leadership will be key to the successful execution of the strategy.We are seeking a talented marketing leader to join our team in the newly-created role of Associate Vice President (AVP), Marketing - Home Segment. Working in close collaboration with the business, you will oversee the development and implementation of long-term integrated strategies and programs that will be key to the success for the largest Home Health business in the country. More specifically, you will drive patient acquisition, engagement, and retention through a tight relationship with the sales function, as well as through direct-to-consumer strategies.This position can be located anywhere within the lower 48 states. Relocation assistance will be provided if you desire to relocate to Louisville, KY.Responsibilities
Define Marketing approach for the existing fee-for-service and emerging value-based care business models in home health.Partner deeply with sales function to understand their go-to-market needs, develop strategies to support, and progress capabilities for building business through referrers with CRM tools.Partner with clinical innovation team to define and launch new services through the referring community and, where appropriate, direct-to-consumer.Lead Portfolio Marketing approach for the segment.Engage with partner organizations to align on marketing strategies.Lead team in rapid test and learn methodology and innovation in engagement marketing.Relationship management with senior levels in the business segment.Drive sales success with carriers and providers (B2B marketing).Performance measurement and improvement.Oversee and manage all marketing strategy, planning, execution, financial management, and measurement for the Segment Marketing team.Build, lead, and develop an initial team of 10-15 experienced marketing professionals.Collaborate within broader Marketing organization to ensure consistency within market strategies, communications, and messaging.Key Candidate Qualifications The successful candidate will have broad and diverse marketing leadership experience in multiple environments, including sales enablement, B2C, B2B, digital, and introducing CRM/marketing automation practices to a business. He/she will have a degree in Marketing or a related field and a clear track record of spearheading the adoption of marketing best practices and innovation.In addition to the above, the following professional qualifications and personal attributes will be ideal:Strong business acumen.Experience with business development and growth strategies.Solid foundational expertise in marketing/consumer analytics.Excellent foundation in marketing fundamentals and best practices.Ability to introduce and create change and/or urgency.Experience managing external vendor relationships.Strategic thought partnership.A clear passion for the consumer/customer.Excellent oral and written communications skills.Current or recent experience in a large, highly matrixed company.Highly collaborative mindset and excellent relationship-building skills.NOTE: We will require full COVID vaccination for this job, as we are a healthcare company committed to putting health and safety first for our members, patients, associates, and the communities we serve. If progressed to offer, you will be required to provide proof of full vaccination.Scheduled Weekly Hours40
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