Tbwa Chiat/Day Inc
Chief Marketing Officer
Tbwa Chiat/Day Inc, Los Angeles, California, United States, 90079
We develop and operate AniLive, a mobile streaming app specifically designed for virtual streamers and their fans in English-speaking countries.
Is this the next step in your career Find out if you are the right candidate by reading through the complete overview below.On this platform, streamers can become "AniLivers" with their own avatars, allowing them to start streaming from "anytime, anywhere" and earn income. As viewers, the vertical streaming experience on AniLive enables them to enjoy communication with their favorite AniLivers from a close distance, experiencing a new level of engagement including various gift animations.
With the release of AniLive, our company aims to revolutionize the virtual streaming industry and bring more fun to the global anime/VTuber community!
What’s AniLive?Our mobile streaming app is designed specifically for the anime and VTuber community.
As an AniLiver, you can effortlessly stream at any time and from anywhere—even from the comfort of your own bed. As a viewer, vertical streaming allows you to experience a new level of closeness and engagement with your favorite streamer in stunning detail.
This year, we will spark a revolution in the virtual streaming industry with the launch of AniLive!
We are seeking a highly skilled and experienced Chief Marketing Officer to lead the planning and execution of overall marketing activities for AniLive. As a startup, our current marketing team is still small, so we're looking for someone who not only creates strategies, but also works the hardest within the team. The ideal candidate has experience in the growth phase of consumer apps and has acquired users from both quantitative and qualitative perspectives.
Because of the importance and challenges that come with this position,
there will be a 6 month contracted trial period
to determine if there's a good mutual fit.
What you will do
Lead the development and execution of comprehensive marketing strategies to promote AniLive across various platforms and channels with strategic insights for the existing and potential markets.
Responsible for maximizing LTV and reducing acquisition costs.
Lead marketing localization (ex. ASEAN) based on local research, drawing on that experience.
Conceptualize and oversee the production of engaging and shareable content that resonates with our target audience, driving organic reach and generating buzz around AniLive.
Build and maintain relationships with key media outlets, journalists, and influencers to secure press coverage and maximize visibility for our brand and projects. Develop press releases, media kits, and other PR materials as needed.
Define and maintain the overall brand identity for our company and projects, ensuring brand consistency across all marketing materials and communications.
Lead and mentor a team of marketing professionals, providing guidance, support, and inspiration to drive collaboration, creativity, and performance excellence.
Manage marketing budgets effectively, allocating resources strategically to achieve maximum impact and ROI.
Stay well-informed with the industry’s advancements and the emerging marketing technologies.
What you will bring
Passion for the Japanese entertainment industry — anime, manga, gaming, VTubing... you must be an otaku!
Previous experience as a senior marketing leader, particularly in the entertainment sector's digital, social, and emerging technologies such as VTubing.
Previous experience leading and building out the marketing team structure.
Business level English is required.
You already have startup experience and enjoy the dynamics + fast-paced nature inherent in startups.
Proven track record of driving revenue by increasing sales through marketing activities.
Experience building good relationships with internal and external stakeholders, especially as you work closely with the Design and Product teams.
Excellent interpersonal and communication skills, especially in a remote and multicultural working environment.
Experience using Notion, GSuite, Microsoft Office, Slack, and Zoom.
Bonus Points
Business level Japanese language skills.
Work experience in the entertainment industry.
Fully remote work environment.
Flexible and adaptable to various scenarios.
Company off-sites 2x a year held in Japan.
#J-18808-Ljbffr
Is this the next step in your career Find out if you are the right candidate by reading through the complete overview below.On this platform, streamers can become "AniLivers" with their own avatars, allowing them to start streaming from "anytime, anywhere" and earn income. As viewers, the vertical streaming experience on AniLive enables them to enjoy communication with their favorite AniLivers from a close distance, experiencing a new level of engagement including various gift animations.
With the release of AniLive, our company aims to revolutionize the virtual streaming industry and bring more fun to the global anime/VTuber community!
What’s AniLive?Our mobile streaming app is designed specifically for the anime and VTuber community.
As an AniLiver, you can effortlessly stream at any time and from anywhere—even from the comfort of your own bed. As a viewer, vertical streaming allows you to experience a new level of closeness and engagement with your favorite streamer in stunning detail.
This year, we will spark a revolution in the virtual streaming industry with the launch of AniLive!
We are seeking a highly skilled and experienced Chief Marketing Officer to lead the planning and execution of overall marketing activities for AniLive. As a startup, our current marketing team is still small, so we're looking for someone who not only creates strategies, but also works the hardest within the team. The ideal candidate has experience in the growth phase of consumer apps and has acquired users from both quantitative and qualitative perspectives.
Because of the importance and challenges that come with this position,
there will be a 6 month contracted trial period
to determine if there's a good mutual fit.
What you will do
Lead the development and execution of comprehensive marketing strategies to promote AniLive across various platforms and channels with strategic insights for the existing and potential markets.
Responsible for maximizing LTV and reducing acquisition costs.
Lead marketing localization (ex. ASEAN) based on local research, drawing on that experience.
Conceptualize and oversee the production of engaging and shareable content that resonates with our target audience, driving organic reach and generating buzz around AniLive.
Build and maintain relationships with key media outlets, journalists, and influencers to secure press coverage and maximize visibility for our brand and projects. Develop press releases, media kits, and other PR materials as needed.
Define and maintain the overall brand identity for our company and projects, ensuring brand consistency across all marketing materials and communications.
Lead and mentor a team of marketing professionals, providing guidance, support, and inspiration to drive collaboration, creativity, and performance excellence.
Manage marketing budgets effectively, allocating resources strategically to achieve maximum impact and ROI.
Stay well-informed with the industry’s advancements and the emerging marketing technologies.
What you will bring
Passion for the Japanese entertainment industry — anime, manga, gaming, VTubing... you must be an otaku!
Previous experience as a senior marketing leader, particularly in the entertainment sector's digital, social, and emerging technologies such as VTubing.
Previous experience leading and building out the marketing team structure.
Business level English is required.
You already have startup experience and enjoy the dynamics + fast-paced nature inherent in startups.
Proven track record of driving revenue by increasing sales through marketing activities.
Experience building good relationships with internal and external stakeholders, especially as you work closely with the Design and Product teams.
Excellent interpersonal and communication skills, especially in a remote and multicultural working environment.
Experience using Notion, GSuite, Microsoft Office, Slack, and Zoom.
Bonus Points
Business level Japanese language skills.
Work experience in the entertainment industry.
Fully remote work environment.
Flexible and adaptable to various scenarios.
Company off-sites 2x a year held in Japan.
#J-18808-Ljbffr