Work180
Senior Specialist, Segment Marketing
Work180, Seattle, Washington, us, 98127
Senior Specialist, Segment Marketing
Apply below after reading through all the details and supporting information regarding this job opportunity.Do you love travel and connecting with customers through engaging communications? Expedia Group is looking for a passionate and driven CRM professional to join our Traveler Engagement and Loyalty organization. The Segment Marketing Senior Specialist is responsible for delivering email, push, in-product placements, and landing pages.
You will partner closely with cross-functional teams in Analytics, Creative, and Production & Capability teams to develop compelling campaigns that drive the progression from shopping to booking and drive x-sell/upsell.
What you’ll do:
Work on the development and execution of global campaigns for Expedia, Hotels.com, and VRBO brands.
Message the importance of our rewards program, serving 145m members across our brands.
Identify campaign opportunities by better understanding our travelers through insights, testing, self-serve data exploration, and performance tools.
Plan and work through campaigns that cut across multiple teams.
Brief A:B test designs with clear hypothesis and objective.
Brief a specialist Production team on requirements for building your campaign in our first-class communications platform.
Ensure campaigns are built to high standard and meet travelers’ experience expectations.
Report on campaign performance using self-serve tools like Tableau.
Who you are:
Bachelor's degree in Marketing, Business, Economics, or any other related fields; or equivalent related professional experience.
At least 3 years’ experience in a CRM role, preferably in the e-commerce and/or online marketing space.
Ability to collaborate with creative and marketing partners to develop innovative marketing campaigns.
Ability to work and communicate successfully across teams and partners.
Demonstratable attention to detail in dealing with complex projects and time-sensitive initiatives.
Proficient in the use of MS Office. Experience with Jira, Tableau, Salesforce Marketing Cloud, or other communication tools are all a plus.
The total cash range for this position in Seattle is $82,500 to $115,500. Employees in this role have the potential to increase their pay up to $132,000 based on ongoing, demonstrated, and sustained performance in the role.
Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership.
About Expedia Group
Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections.
Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify.
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Apply below after reading through all the details and supporting information regarding this job opportunity.Do you love travel and connecting with customers through engaging communications? Expedia Group is looking for a passionate and driven CRM professional to join our Traveler Engagement and Loyalty organization. The Segment Marketing Senior Specialist is responsible for delivering email, push, in-product placements, and landing pages.
You will partner closely with cross-functional teams in Analytics, Creative, and Production & Capability teams to develop compelling campaigns that drive the progression from shopping to booking and drive x-sell/upsell.
What you’ll do:
Work on the development and execution of global campaigns for Expedia, Hotels.com, and VRBO brands.
Message the importance of our rewards program, serving 145m members across our brands.
Identify campaign opportunities by better understanding our travelers through insights, testing, self-serve data exploration, and performance tools.
Plan and work through campaigns that cut across multiple teams.
Brief A:B test designs with clear hypothesis and objective.
Brief a specialist Production team on requirements for building your campaign in our first-class communications platform.
Ensure campaigns are built to high standard and meet travelers’ experience expectations.
Report on campaign performance using self-serve tools like Tableau.
Who you are:
Bachelor's degree in Marketing, Business, Economics, or any other related fields; or equivalent related professional experience.
At least 3 years’ experience in a CRM role, preferably in the e-commerce and/or online marketing space.
Ability to collaborate with creative and marketing partners to develop innovative marketing campaigns.
Ability to work and communicate successfully across teams and partners.
Demonstratable attention to detail in dealing with complex projects and time-sensitive initiatives.
Proficient in the use of MS Office. Experience with Jira, Tableau, Salesforce Marketing Cloud, or other communication tools are all a plus.
The total cash range for this position in Seattle is $82,500 to $115,500. Employees in this role have the potential to increase their pay up to $132,000 based on ongoing, demonstrated, and sustained performance in the role.
Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership.
About Expedia Group
Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections.
Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify.
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