Abbott
Content and Creative Director, Global Marketing - Lingo
Abbott, Alameda, California, United States, 94501
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.
Is this the role you are looking for If so read on for more details, and make sure to apply today.JOB DESCRIPTION:
About LingoMeet Lingo, a new biosensing technology that provides users a window into their body. Lingo tracks key biomarkers – such as glucose, ketones, and lactate – to help people make better decisions about their health and nutrition. Biowearable technology will digitize, decentralize, and democratize healthcare, enabling consumers to take control of their own health.The OpportunityReporting to the CMO, the Content and Creative Director will be instrumental in building the Lingo brand, and shaping our narrative as we define a new category within consumer health. Working in partnership with cross-functional teams across marketing, product, finance, and operations, this person will build and lead a cross-functional team responsible for developing creative strategies, systems, and ideas across all owned and paid channels. This role requires a deep understanding of brand and content strategy as well as design systems and UI/UX.MAIN RESPONSIBILITIESTeam Leadership: Lead, nurture, and inspire a creative team across design, copy, content, and strategy, encompassing both FTEs, contractors, and vendor/agency partners. Attract and recruit new and diverse talent.Thought Leadership: Set the vision for the long-term internal creative organization that helps to set the creative standard for marketing work across Abbott, from brand activations and experiences to global integrated marketing campaigns.Creative Leadership: Inspire, generate, and develop big ideas that are grounded in the intersection of human and product insight. Enable creative work that is channel-specific yet deeply integrated across all touchpoints.Cross Functional Collaboration: Partner cross-functionally with marketing, sales, product, and operations stakeholders to align on strategic priorities and connect the team’s work to business objectives.Operational Rigor: Partner closely with Marketing and Creative Ops to plan team resourcing, build out processes, and prioritization approaches to set the team up for success.QUALIFICATIONS8+ years experience in a combination of agency and industry creative leadership roles.Bachelor's Degree in a relevant field.Master's Degree or MBA preferred.The base pay for this position is
$186,300.00 – $372,700.00. In specific locations, the pay range may vary from the range posted.JOB FAMILY:
Marketing SupportDIVISION:
LNGO LingoLOCATION:
United States > Alameda: 2901 Harbor Bay ParkwayADDITIONAL LOCATIONS:WORK SHIFT:
StandardTRAVEL:
Yes, 10% of the TimeMEDICAL SURVEILLANCE:
Not ApplicableSIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8-hour day), Keyboard use (greater or equal to 50% of the workday).Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdfEEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf
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Is this the role you are looking for If so read on for more details, and make sure to apply today.JOB DESCRIPTION:
About LingoMeet Lingo, a new biosensing technology that provides users a window into their body. Lingo tracks key biomarkers – such as glucose, ketones, and lactate – to help people make better decisions about their health and nutrition. Biowearable technology will digitize, decentralize, and democratize healthcare, enabling consumers to take control of their own health.The OpportunityReporting to the CMO, the Content and Creative Director will be instrumental in building the Lingo brand, and shaping our narrative as we define a new category within consumer health. Working in partnership with cross-functional teams across marketing, product, finance, and operations, this person will build and lead a cross-functional team responsible for developing creative strategies, systems, and ideas across all owned and paid channels. This role requires a deep understanding of brand and content strategy as well as design systems and UI/UX.MAIN RESPONSIBILITIESTeam Leadership: Lead, nurture, and inspire a creative team across design, copy, content, and strategy, encompassing both FTEs, contractors, and vendor/agency partners. Attract and recruit new and diverse talent.Thought Leadership: Set the vision for the long-term internal creative organization that helps to set the creative standard for marketing work across Abbott, from brand activations and experiences to global integrated marketing campaigns.Creative Leadership: Inspire, generate, and develop big ideas that are grounded in the intersection of human and product insight. Enable creative work that is channel-specific yet deeply integrated across all touchpoints.Cross Functional Collaboration: Partner cross-functionally with marketing, sales, product, and operations stakeholders to align on strategic priorities and connect the team’s work to business objectives.Operational Rigor: Partner closely with Marketing and Creative Ops to plan team resourcing, build out processes, and prioritization approaches to set the team up for success.QUALIFICATIONS8+ years experience in a combination of agency and industry creative leadership roles.Bachelor's Degree in a relevant field.Master's Degree or MBA preferred.The base pay for this position is
$186,300.00 – $372,700.00. In specific locations, the pay range may vary from the range posted.JOB FAMILY:
Marketing SupportDIVISION:
LNGO LingoLOCATION:
United States > Alameda: 2901 Harbor Bay ParkwayADDITIONAL LOCATIONS:WORK SHIFT:
StandardTRAVEL:
Yes, 10% of the TimeMEDICAL SURVEILLANCE:
Not ApplicableSIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8-hour day), Keyboard use (greater or equal to 50% of the workday).Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdfEEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf
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