SynergyDirectLLC
Paid Social Media Specialist
SynergyDirectLLC, San Diego, California, United States, 92154
Seniority level
Entry levelEmployment type
Full-timeJob function
Marketing and SalesRESPONSIBILITIES
Manage paid advertising campaigns A-Z, including building on ad-buying interfaces, optimizing, and making daily adjustments as needed to ensure ROI is hitting goalsAnalyze performance data and provide intelligent analysis, interpretation and appropriate action plans based on data driven conclusions.Improve upon paid search and social media processes and innovation of new strategies and techniques.Manage and execute on campaigns across multiple channels such as the Google ad network, Facebook, Instagram, Pinterest, and others (e-commerce & B2C)Develop higher level client communication and account strategy, including account launch strategy, long-term campaign management, and growth/scaling strategyOwn strategy and execution channels for each of your clients in an effort to hit or surpass client goalsCommunicate effectively with your team and the clients, staying accountable, highlighting wins and losses.Manage all client budgets and advise on budget changes, both between campaigns within a paid account and across channels based on overall return for your clients.Help determine client benchmarking and implement optimizations to hit client KPI’s in the quickest time possible through owned channelsAbility to craft strategy based on client goals and troubleshoot dips in performance to make recommended pivotsUnderstanding of basic marketing funnel and where each channel plays roleBuild and sustain rapport with multiple clientsGenerate new business development through service expansion identification, strategic audits, and development of paid advertising pipeline.Collaborate with the creative team to brainstorm content and ads, drawing on client needs and input, as neededManage Google and Social advertising campaigns including building campaigns from scratch, optimizing and making daily adjustments as necessary.Translate technical concepts into actionable, tactical, and strategic action plansDevelop growth of junior team members through delegation, training, and coachingOther applicable or related duties as assigned
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Entry levelEmployment type
Full-timeJob function
Marketing and SalesRESPONSIBILITIES
Manage paid advertising campaigns A-Z, including building on ad-buying interfaces, optimizing, and making daily adjustments as needed to ensure ROI is hitting goalsAnalyze performance data and provide intelligent analysis, interpretation and appropriate action plans based on data driven conclusions.Improve upon paid search and social media processes and innovation of new strategies and techniques.Manage and execute on campaigns across multiple channels such as the Google ad network, Facebook, Instagram, Pinterest, and others (e-commerce & B2C)Develop higher level client communication and account strategy, including account launch strategy, long-term campaign management, and growth/scaling strategyOwn strategy and execution channels for each of your clients in an effort to hit or surpass client goalsCommunicate effectively with your team and the clients, staying accountable, highlighting wins and losses.Manage all client budgets and advise on budget changes, both between campaigns within a paid account and across channels based on overall return for your clients.Help determine client benchmarking and implement optimizations to hit client KPI’s in the quickest time possible through owned channelsAbility to craft strategy based on client goals and troubleshoot dips in performance to make recommended pivotsUnderstanding of basic marketing funnel and where each channel plays roleBuild and sustain rapport with multiple clientsGenerate new business development through service expansion identification, strategic audits, and development of paid advertising pipeline.Collaborate with the creative team to brainstorm content and ads, drawing on client needs and input, as neededManage Google and Social advertising campaigns including building campaigns from scratch, optimizing and making daily adjustments as necessary.Translate technical concepts into actionable, tactical, and strategic action plansDevelop growth of junior team members through delegation, training, and coachingOther applicable or related duties as assigned
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