ESR Healthcare
Display Performance Marketing Manager San Diego, CA ics
ESR Healthcare, San Diego, California, United States, 92154
Display Performance Marketing Manager
Find out exactly what skills, experience, and qualifications you will need to succeed in this role before applying below.San Diego, CAJob Type: ContractRef No: 22-00600Date: January 27, 2022
Job Description
7 Month Contract, Potential to Extend or Convert
Duties:
Performance Optimization:
Responsible for reviewing ongoing Holistic Display campaign performance and in partnership with our media agency, making weekly optimization recommendations.
Assist with Creative Planning and Media Execution:
Assist the team on creative brief writing, creative feedback, and execution across all segments.
Ownership of Holistic Display Landing Pages:
Partner with the Landing Page Team to drive ongoing campaign landing page configuration and provide instruction to trafficking teams, and suggest landing page test plans.
Audience and Channel Activation Driver:
Partner with the Digital Activation Team to develop and execute audience plans. Lead coordination of new business requests for the channel. Review, assess, and coordinate feedback to put together Holistic Display recommendations that will feed into x-channel plans.
Future partner evaluation:
Evaluate, assess, and recommend future partners to test that address key audiences we aim to accelerate.
Skills:
3-5+ years of digital marketing channel marketing experience in one or more of the following: Display, Mobile, Social, Affiliate, SEO, PPC, or Brand Advocacy.
Experience running digital campaigns on major platforms such as Google, Facebook, TikTok, etc.
Solid understanding of audience targeting, creation, and AdTech/MarTech tools and strategies.
Prior advertising agency experience is a plus.
Clear communicator, analytic mindset, problem solver, and fast learner.
Location:
San Diego, CA preferred but open to remote work in the following time zones: PST, MST, and CST.
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Find out exactly what skills, experience, and qualifications you will need to succeed in this role before applying below.San Diego, CAJob Type: ContractRef No: 22-00600Date: January 27, 2022
Job Description
7 Month Contract, Potential to Extend or Convert
Duties:
Performance Optimization:
Responsible for reviewing ongoing Holistic Display campaign performance and in partnership with our media agency, making weekly optimization recommendations.
Assist with Creative Planning and Media Execution:
Assist the team on creative brief writing, creative feedback, and execution across all segments.
Ownership of Holistic Display Landing Pages:
Partner with the Landing Page Team to drive ongoing campaign landing page configuration and provide instruction to trafficking teams, and suggest landing page test plans.
Audience and Channel Activation Driver:
Partner with the Digital Activation Team to develop and execute audience plans. Lead coordination of new business requests for the channel. Review, assess, and coordinate feedback to put together Holistic Display recommendations that will feed into x-channel plans.
Future partner evaluation:
Evaluate, assess, and recommend future partners to test that address key audiences we aim to accelerate.
Skills:
3-5+ years of digital marketing channel marketing experience in one or more of the following: Display, Mobile, Social, Affiliate, SEO, PPC, or Brand Advocacy.
Experience running digital campaigns on major platforms such as Google, Facebook, TikTok, etc.
Solid understanding of audience targeting, creation, and AdTech/MarTech tools and strategies.
Prior advertising agency experience is a plus.
Clear communicator, analytic mindset, problem solver, and fast learner.
Location:
San Diego, CA preferred but open to remote work in the following time zones: PST, MST, and CST.
#J-18808-Ljbffr