SendBird
Marketing Manager, Paid Acquisition and Growth
SendBird, San Mateo, California, United States, 94403
Marketing - San Mateo, United States
Scroll down to find the complete details of the job offer, including experience required and associated duties and tasks.There is much to be said about customer engagement and Sendbird is ready to help customers interact with businesses wherever, whenever, and however they want. We need your passion for messaging and paid search/social to help us connect with businesses that want to easily and effectively engage with their customers. This is a critical role in our Growth Marketing team and we can't wait to hear from passionate marketers with a proven track record of successful digital marketing campaigns!The Marketing Manager, Paid Acquisition and Growth will be an integral part of growing Sendbird’s business by owning the responsibility of paid acquisition. This role will be responsible for planning and executing digital marketing programs to acquire new users and accelerate sales pipeline. Programs will include SEM, social media, native ads, content syndication, and display advertising campaigns. You will measure and report performance of all digital marketing campaigns and utilize strong analytical ability to continuously optimize our monthly spend.What you Will Do:
Manage paid digital channels globally, including:Paid searchPaid socialNative platforms and syndicated contentProgrammatic advertisingLead our experience testing and conversion optimization throughout the self-serve product experience, and the sales-assisted buyer’s journey, with attention to ad creative, ad placement, and landing page experienceUse full context of the buyer’s journey to identify opportunities for growth, including retargeting, multistep/multichannel campaigns, and experimentation with new channelsSet and manage budget across digital channels to maximize ROI and achieve digital attribution goalsPlan and execute a global advertising strategy in collaboration with sales and field marketing teamsManage agency and contractor relationships to maximize impact of budget and resourcesPartner with Product Marketing and Content teams to provide feedback on what messages and content are working and what's not.Drive integrated marketing by collaborating with other marketing program managers to target account and contact lists for each programContinuously drive keyword research and bid optimization by working closely with the organic search teamWork with Marketing Operations to build a best-in-class growth stack that will support your programsWho You Are:
Familiar with multi-month sales cycle and its impact on success measurement for paid acquisitionUser-centric! You always build with the customer’s experience in mindHighly analytical. You are able to optimize programs through A/B testing and toolsSelf-motivated. You are able to work autonomously, be creative, efficient and productiveWhat You Bring to the Role:
Track record in paid acquisition and growth marketing in a B2B modelExperience owning all aspects of a digital program, including strategy, execution, budget and growth goalsTechnical expertise with multiple ad platforms, UTMs, Google Tag Manager, Google AnalyticsUnderstanding of marketing and sales funnels and associated marketing practices.Experience in Marketo (or similar marketing automation platform) and Salesforce requiredCompensation:
Our US benefits include (but are not limited to)20 days PTO, 12 paid US company holidays, 5 sick days, 2 volunteer days, plus a rest/rejuvenation and birthday day offCompany subsidized medical, dental, vision insuranceFlexible Spending Accounts or Health Savings Accounts, depending on your selected health insurance planEquity program401K programParental leaveLife and disability insuranceBe Your Best Self: An annual stipend of $3,500 (prorated by start date) for expenses ranging from professional development classes and training, to personality assessments, gym memberships, books, fitness classes, mental health services and massagesPay Transparency For cash compensation, we set standard ranges for all roles based on function, level, and geographic location. To determine our ranges, we utilize a variety of compensation data benchmarked against similar-stage growth companies. A reasonable estimate of the current salary range for this role is $140,000 - $180,000. This range is specific to the San Francisco Bay market. We consider several factors when making final compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, and other business and organizational needs which may cause your specific offer to vary from the amount listed above.What diversity and inclusion mean to us There is no such thing as a perfect candidate and the best employees come from a wide range of backgrounds, experiences, and skillsets. Sendbird is a place where everyone can learn and grow. We respect, promote, and encourage diversity for equal employment opportunities and encourage you to apply if this role excites you.About Sendbird At Sendbird, we are building the most scalable and powerful chat API in the world with a mission to build connections in a digital world. Conversations have always been the way people build relationships and get things done and our goal is to put the power of conversations in the hands of every developer and brand by making apps more social through chat, voice and video.Sendbird is rapidly growing unicorn start-up headquartered in San Mateo, CA with additional offices in; New York, London, Seoul, Singapore, and Bengaluru and has raised over $220M with a $1 Billion+ valuation from leading investors, including: ICONIQ Capital, STEADFAST Capital Ventures, Tiger Global Management, Shasta Ventures, Softbank Vision Fund 2, and Y Combinator.Vaccination Policy We will ask each Sendbirdian to follow the guidelines in place for their location regarding gathering, masking, vaccination, and testing. For our San Mateo headquarters you can find current local guidelines here.
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Scroll down to find the complete details of the job offer, including experience required and associated duties and tasks.There is much to be said about customer engagement and Sendbird is ready to help customers interact with businesses wherever, whenever, and however they want. We need your passion for messaging and paid search/social to help us connect with businesses that want to easily and effectively engage with their customers. This is a critical role in our Growth Marketing team and we can't wait to hear from passionate marketers with a proven track record of successful digital marketing campaigns!The Marketing Manager, Paid Acquisition and Growth will be an integral part of growing Sendbird’s business by owning the responsibility of paid acquisition. This role will be responsible for planning and executing digital marketing programs to acquire new users and accelerate sales pipeline. Programs will include SEM, social media, native ads, content syndication, and display advertising campaigns. You will measure and report performance of all digital marketing campaigns and utilize strong analytical ability to continuously optimize our monthly spend.What you Will Do:
Manage paid digital channels globally, including:Paid searchPaid socialNative platforms and syndicated contentProgrammatic advertisingLead our experience testing and conversion optimization throughout the self-serve product experience, and the sales-assisted buyer’s journey, with attention to ad creative, ad placement, and landing page experienceUse full context of the buyer’s journey to identify opportunities for growth, including retargeting, multistep/multichannel campaigns, and experimentation with new channelsSet and manage budget across digital channels to maximize ROI and achieve digital attribution goalsPlan and execute a global advertising strategy in collaboration with sales and field marketing teamsManage agency and contractor relationships to maximize impact of budget and resourcesPartner with Product Marketing and Content teams to provide feedback on what messages and content are working and what's not.Drive integrated marketing by collaborating with other marketing program managers to target account and contact lists for each programContinuously drive keyword research and bid optimization by working closely with the organic search teamWork with Marketing Operations to build a best-in-class growth stack that will support your programsWho You Are:
Familiar with multi-month sales cycle and its impact on success measurement for paid acquisitionUser-centric! You always build with the customer’s experience in mindHighly analytical. You are able to optimize programs through A/B testing and toolsSelf-motivated. You are able to work autonomously, be creative, efficient and productiveWhat You Bring to the Role:
Track record in paid acquisition and growth marketing in a B2B modelExperience owning all aspects of a digital program, including strategy, execution, budget and growth goalsTechnical expertise with multiple ad platforms, UTMs, Google Tag Manager, Google AnalyticsUnderstanding of marketing and sales funnels and associated marketing practices.Experience in Marketo (or similar marketing automation platform) and Salesforce requiredCompensation:
Our US benefits include (but are not limited to)20 days PTO, 12 paid US company holidays, 5 sick days, 2 volunteer days, plus a rest/rejuvenation and birthday day offCompany subsidized medical, dental, vision insuranceFlexible Spending Accounts or Health Savings Accounts, depending on your selected health insurance planEquity program401K programParental leaveLife and disability insuranceBe Your Best Self: An annual stipend of $3,500 (prorated by start date) for expenses ranging from professional development classes and training, to personality assessments, gym memberships, books, fitness classes, mental health services and massagesPay Transparency For cash compensation, we set standard ranges for all roles based on function, level, and geographic location. To determine our ranges, we utilize a variety of compensation data benchmarked against similar-stage growth companies. A reasonable estimate of the current salary range for this role is $140,000 - $180,000. This range is specific to the San Francisco Bay market. We consider several factors when making final compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, and other business and organizational needs which may cause your specific offer to vary from the amount listed above.What diversity and inclusion mean to us There is no such thing as a perfect candidate and the best employees come from a wide range of backgrounds, experiences, and skillsets. Sendbird is a place where everyone can learn and grow. We respect, promote, and encourage diversity for equal employment opportunities and encourage you to apply if this role excites you.About Sendbird At Sendbird, we are building the most scalable and powerful chat API in the world with a mission to build connections in a digital world. Conversations have always been the way people build relationships and get things done and our goal is to put the power of conversations in the hands of every developer and brand by making apps more social through chat, voice and video.Sendbird is rapidly growing unicorn start-up headquartered in San Mateo, CA with additional offices in; New York, London, Seoul, Singapore, and Bengaluru and has raised over $220M with a $1 Billion+ valuation from leading investors, including: ICONIQ Capital, STEADFAST Capital Ventures, Tiger Global Management, Shasta Ventures, Softbank Vision Fund 2, and Y Combinator.Vaccination Policy We will ask each Sendbirdian to follow the guidelines in place for their location regarding gathering, masking, vaccination, and testing. For our San Mateo headquarters you can find current local guidelines here.
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