The U.S. Pharmacopeial Convention (USP)
Digital Marketing & Communications Manager, Pharma -Hybrid
The U.S. Pharmacopeial Convention (USP), Rockville, Maryland, us, 20849
Digital Marketing & Communications Manager, Pharma - Hybrid The U.S. Pharmacopeial Convention (USP) is an independent scientific organization that collaborates with the world's top authorities in health and science to develop quality standards for medicines, dietary supplements, and food ingredients. USP's fundamental belief that Equity = Excellence manifests in our core value of Passion for Quality through our more than 1,300 hard-working professionals across twenty global locations to deliver the mission to strengthen the supply of safe, quality medicines and supplements worldwide.At USP, we value inclusivity for all. We recognize the importance of building an organizational culture with meaningful opportunities for mentorship and professional growth. From the standards we create, the partnerships we build, and the conversations we foster, we affirm the value of Diversity, Equity, Inclusion, and Belonging in building a world where everyone can be confident of quality in health and healthcare.USP is proud to be an equal employment opportunity employer (EEOE) and affirmative action employer. We are committed to creating an inclusive environment in all aspects of our work—an environment where every employee feels fully empowered and valued irrespective of, but not limited to, race, ethnicity, physical and mental abilities, education, religion, gender identity, and expression, life experience, sexual orientation, country of origin, regional differences, work experience, and family status. We are committed to working with and providing reasonable accommodation to individuals with disabilities.Brief Job OverviewWe are looking for an enthusiastic, creative, and self-motivated individual to join our team. This is a non-supervisory position responsible for developing and managing digital marketing plans and activities that align with the Region & Program Operations strategic plans and USP organizational goals. This role will lead creating and executing a digital marketing strategy and digital marketing campaigns targeted to the Pharma Industry to drive maximum impact (public health mission and sustainability) for USP portfolio of documentary standards, reference standards, and physical materials. The position plays a critical role in the organization’s ability to increase program and product awareness, customer engagement, and deliver KPIs that drive growth. The incumbent oversees development of creative, content and assets (video, white papers, graphics, images, copy, etc.) for targeted digital marketing channels including social, email, and web in collaboration with other digital marketing and global communications staff.This position is hybrid and requires 60% onsite per month.The Digital Marketing & Communications Manager, Pharma has the following responsibilities:Develop and execute digital marketing plans and communication strategies to define, develop and promote the USP Pharma portfolio of documentary standards, reference standards, and physical materials to meet department and organizational goals.Plan and manage day-to-day production of digital marketing content, copy and creatives.Analyze and monitor business, market, and digital marketing trends to inform campaign and communication priorities.Work cross-functionally with USP internal functions including Industry Programs, Global Communications, Science, Strategic Customer Development, Scientific Affairs, Regulatory Affairs to execute digital marketing campaigns based on creative storytelling, engaging content and messaging, and audience segmentation.Day-to-day management of the digital marketing agencies including shaping goals and objectives according to desired deliverables, timelines, and budgets.Leverage data and insights to enhance overall campaign performance and improve future digital marketing efforts.Team player with critical thinking and problem-solving skills and excellent time management skills.Who is USP Looking For?The successful candidate will have a demonstrated understanding of our mission, commitment to excellence through inclusive and equitable behaviors and practices, ability to quickly build credibility with stakeholders, along with the following competencies and experience:Bachelor’s degree in marketing, business, life sciences or another related field.At least five (5) years of hands-on experience with marketing/digital marketing of products, services, or solutions in the pharma, life sciences, or healthcare industry with depth knowledge of different digital marketing channels, online marketing tools, CRM software and best practices.At least two (2) years of experience in product/brand marketing role or customer-facing role in the Pharma or healthcare industry.At least (2) years of experience leading and managing teams in a highly matrixed organization.Working knowledge of social media (LinkedIn, Meta, YouTube), email, blogs, display advertising, SEO/SEM.Additional Desired PreferencesA master’s in business administration and/or completion of certificate program in digital marketing area of expertise.At least eight (8) years of experience in life sciences, pharmaceutical or related industry, with a combination of commercial and technical roles.At least two (2) years in a sales or customer-facing role in the pharma or healthcare industry or related field.Knowledge and experience working with Tableau, Salesforce Pardot and Salesforce Marketing Cloud.Passionate about digital marketing as well as having excellent writing and editing skills.This person should have strong communication skills, be patient and detail-oriented, and can work in a fast-paced environment.Strong analytical and financial acumen with a business-driven mindset.Supervisory ResponsibilitiesNone. This is an individual contributor role.USP provides the benefits to protect yourself and your family today and tomorrow. From company-paid time off, and comprehensive healthcare options to retirement savings, you can have peace of mind that your personal and financial well-being is protected.COVID-19 Vaccination Policy (will apply to the selected candidate(s) hired):As a condition of employment with the United States Pharmacopeial Convention's (USP) duty to provide and maintain a workplace free of known hazards, all employees and contingent staff hired after July 1st, 2021, must be fully vaccinated unless a reasonable accommodation is approved.Your recruiter will advise accordingly.
In order to make an application, simply read through the following job description and make sure to attach relevant documents.#J-18808-LjbffrRemote working/work at home options are available for this role.
In order to make an application, simply read through the following job description and make sure to attach relevant documents.#J-18808-LjbffrRemote working/work at home options are available for this role.