Exelixis
Associate Marketing Director
Exelixis, Alameda, California, United States, 94501
The Associate RCC Marketing Promotions Director is responsible for developing and leading RCC promotional efforts to craft and execute tactics in support of brand strategy.ESSENTIAL DUTIES AND RESPONSIBILITIES:
If the following job requirements and experience match your skills, please ensure you apply promptly.
Support the development of US marketing tactical plans for existing and potential new indications of Cabozantinib in RCC cancers.Ensure successful execution of compelling promotional tactics for US HCPs across personal and non-personal channels.Consult with Ex-US & US partner organizations to review & align on promotional message execution as appropriate.Align messaging platform and tactical rollout with brand objectives and strategies.Ensure key brand messages and materials are effectively communicated at sales meetings.Support management of the promotions budget, establish goals and metrics, and measure performance.Collaborate effectively with cross-functional partners, including field sales, sales training, market planning, and regulatory/compliance.Collaborate with the Payer Sales Team to develop promotional materials targeting the managed care audience.Manage key vendor relationships, including the promotional agency of record.Foster trust and a strong culture across the broader marketing and sales teams and with partners throughout the organization.Ensure compliance with all laws, regulations, and policies that govern Exelixis conduct.EDUCATION/EXPERIENCE/SKILLS:Education:
Master’s degree in related discipline and 13 years of related experience; orBS/BA degree in related discipline and at least 11 years of related experience; orEquivalent combination of education and experience.Experience:Experience in product marketing, field sales, or market research/analysis in the pharmaceutical or biotech industries.Pharmaceutical Marketing.Patient Marketing, advocacy relations, public relations, digital marketing and sales experiences are a plus.Oncology experience is strongly preferred.Knowledge/Skills/Abilities:Effective prioritization of activities.Ability to effectively collaborate with multiple organizational stakeholders.Talent for blending innovation with pragmatic execution.Skills to network internally and externally.Ability to draw insight from market research, the sales force, and other sources to optimize messaging, tactical plans, and promotional activities.Demonstrated strategic thinking, initiative and creativity.Proven track record for consistently meeting or exceeding financial and/or other quantitative targets, as well as qualitative goals.Strong presentation, verbal and written communication skills.Understanding of FDA Regulations of pharmaceutical drug promotions and experience with Legal, Medical and Regulatory review processes.Business travel is required.Job Complexity:Works on problems of diverse scope where data analysis requires evaluation of identifiable factors. May also work on complex issues where analysis of situations or data requires an in-depth evaluation of variable factors. Exercises judgment in selecting methods, techniques and evaluation criteria for obtaining results. Networks with key contacts outside individual area of expertise.If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!DISCLAIMER:The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to the job.We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.
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If the following job requirements and experience match your skills, please ensure you apply promptly.
Support the development of US marketing tactical plans for existing and potential new indications of Cabozantinib in RCC cancers.Ensure successful execution of compelling promotional tactics for US HCPs across personal and non-personal channels.Consult with Ex-US & US partner organizations to review & align on promotional message execution as appropriate.Align messaging platform and tactical rollout with brand objectives and strategies.Ensure key brand messages and materials are effectively communicated at sales meetings.Support management of the promotions budget, establish goals and metrics, and measure performance.Collaborate effectively with cross-functional partners, including field sales, sales training, market planning, and regulatory/compliance.Collaborate with the Payer Sales Team to develop promotional materials targeting the managed care audience.Manage key vendor relationships, including the promotional agency of record.Foster trust and a strong culture across the broader marketing and sales teams and with partners throughout the organization.Ensure compliance with all laws, regulations, and policies that govern Exelixis conduct.EDUCATION/EXPERIENCE/SKILLS:Education:
Master’s degree in related discipline and 13 years of related experience; orBS/BA degree in related discipline and at least 11 years of related experience; orEquivalent combination of education and experience.Experience:Experience in product marketing, field sales, or market research/analysis in the pharmaceutical or biotech industries.Pharmaceutical Marketing.Patient Marketing, advocacy relations, public relations, digital marketing and sales experiences are a plus.Oncology experience is strongly preferred.Knowledge/Skills/Abilities:Effective prioritization of activities.Ability to effectively collaborate with multiple organizational stakeholders.Talent for blending innovation with pragmatic execution.Skills to network internally and externally.Ability to draw insight from market research, the sales force, and other sources to optimize messaging, tactical plans, and promotional activities.Demonstrated strategic thinking, initiative and creativity.Proven track record for consistently meeting or exceeding financial and/or other quantitative targets, as well as qualitative goals.Strong presentation, verbal and written communication skills.Understanding of FDA Regulations of pharmaceutical drug promotions and experience with Legal, Medical and Regulatory review processes.Business travel is required.Job Complexity:Works on problems of diverse scope where data analysis requires evaluation of identifiable factors. May also work on complex issues where analysis of situations or data requires an in-depth evaluation of variable factors. Exercises judgment in selecting methods, techniques and evaluation criteria for obtaining results. Networks with key contacts outside individual area of expertise.If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!DISCLAIMER:The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to the job.We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.
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