Topo Chico
Field Marketing Manager - Chicago, IL
Topo Chico, Chicago, Illinois, United States, 60290
Who We Are:
Interested in this role You can find all the relevant information in the description below.
Green House is an integrated creative engagement agency that cultivates and grows quantifiable, results-driven creativity. Unified by purpose, values and our proprietary Cultiv8 process, we grow it forward! We believe that brands are built through the application of art and science, our creative ‘green’ and our strategic ‘house’. A carefully constructed blend of individual creative thinking and strategic, commercially based rigor. Found in every Cultivator at Green House is this duality of both art and science. We know that bringing the right measure of both to our work is the key to a thriving culture, and ultimately, powerful creative brand engagements.
Job Summary:
As the Field Marketing Manager, you will be a crucial component to growing the Topo Chico brand in your assigned territory. You will lead a Field Marketing Team to execute samplings, events, demos, and retail merchandising identified by yourself, the Sr. Field Marketing Marketing Manager, and the West Regional Marketing Manager.
Primary Responsibilities:
Developing strategic plans to reach consumers in need of energy and authentically connecting them to the brandSupporting our beverage distribution partners and sales teams by creating brand awareness in market, driving consumers to purchase, and executing local market plansGuiding the strategy, planning, scheduling, and execution of events, occasion sampling, demos, seeding and sales support activitiesRecruiting, training, and leading a Field Marketing team of within your assigned marketAdministering day-to-day operations including team scheduling, inventory management, customer surveys, goal tracking, and expense managementHaving awareness of the community and being connected with those that reach our brand pillars, ultimately opening doors for events and other sampling activitiesIdentify opportunities & propose strategic initiatives & event participation to the Sr. Field Marketing Manager based on understanding of local market trendsActing as the spokesperson for our brands with high energy and strong people skillsBe a product expert, interacting with & educating consumers at scheduled sampling opportunities & eventsEnsuring execution of all branding, display, product integration, and activation elements at eventsPartnering with brand Social Media Manager(s) and Community Engagement Rep(s) to plan, execute, and deliver high quality and engaging social media content (photos, videos, written copy suggestions) for social platforms (Instagram, Facebook, Twitter) from local field and event activations to drive engagement and growth of brand channels at a local and global levelAct as a cross-functional liaison of in-market activations with the Social Media Team to provide real-time engagement and brand storytelling opportunities through strong and reliable communication.Occasionally participating in Distributor Sales Meetings and market blitz/crew drive activities in your territory, possibly othersMonitor, measure, and report on your team’s effectiveness including monthly recapsOverseeing accurate reporting in our CRM tool (Repsly)Managing and operating company vehicles, including maintenance scheduling and reporting damages or incidents immediatelyManage inventory of marketing materials including shipping and storageMaintain product training goals and certificationsManage and track budget, corporate credit card and expensesMinimum Requirements:
Deep knowledge and understanding of the Chicago market3+ years’ experience in Field MarketingProven experience in managing teamsMust be available to work varied days and hours (potentially nights and weekendsA strong understanding of the Topo Chico brandProficiency in Microsoft Word, Excel, and OutlookThe ability to thrive in a dynamic, fast-paced environment under tight deadlinesExcellent problem-solving skillsGreat initiative, organization, and adaptability skillsStrong written and verbal communication skillsDemonstrated success in executing logistical details, to include best practices, customer and employee needs, and short and long-term strategic plansValid Driver's License, current vehicle liability insurance, and driving record within Company’s MVR policy guidelinesAbility to carry 50lbs+ and meet physical demands of the jobCompensation:
Salary - $75,000 - $80,000Bonus Potential - 10%Auto Allowance - $400 MonthlyCommunication Allowance - $150 MonthlyWellness Reimbursement - $50 MonthlyMedical/Dental/Vision benefits available
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Interested in this role You can find all the relevant information in the description below.
Green House is an integrated creative engagement agency that cultivates and grows quantifiable, results-driven creativity. Unified by purpose, values and our proprietary Cultiv8 process, we grow it forward! We believe that brands are built through the application of art and science, our creative ‘green’ and our strategic ‘house’. A carefully constructed blend of individual creative thinking and strategic, commercially based rigor. Found in every Cultivator at Green House is this duality of both art and science. We know that bringing the right measure of both to our work is the key to a thriving culture, and ultimately, powerful creative brand engagements.
Job Summary:
As the Field Marketing Manager, you will be a crucial component to growing the Topo Chico brand in your assigned territory. You will lead a Field Marketing Team to execute samplings, events, demos, and retail merchandising identified by yourself, the Sr. Field Marketing Marketing Manager, and the West Regional Marketing Manager.
Primary Responsibilities:
Developing strategic plans to reach consumers in need of energy and authentically connecting them to the brandSupporting our beverage distribution partners and sales teams by creating brand awareness in market, driving consumers to purchase, and executing local market plansGuiding the strategy, planning, scheduling, and execution of events, occasion sampling, demos, seeding and sales support activitiesRecruiting, training, and leading a Field Marketing team of within your assigned marketAdministering day-to-day operations including team scheduling, inventory management, customer surveys, goal tracking, and expense managementHaving awareness of the community and being connected with those that reach our brand pillars, ultimately opening doors for events and other sampling activitiesIdentify opportunities & propose strategic initiatives & event participation to the Sr. Field Marketing Manager based on understanding of local market trendsActing as the spokesperson for our brands with high energy and strong people skillsBe a product expert, interacting with & educating consumers at scheduled sampling opportunities & eventsEnsuring execution of all branding, display, product integration, and activation elements at eventsPartnering with brand Social Media Manager(s) and Community Engagement Rep(s) to plan, execute, and deliver high quality and engaging social media content (photos, videos, written copy suggestions) for social platforms (Instagram, Facebook, Twitter) from local field and event activations to drive engagement and growth of brand channels at a local and global levelAct as a cross-functional liaison of in-market activations with the Social Media Team to provide real-time engagement and brand storytelling opportunities through strong and reliable communication.Occasionally participating in Distributor Sales Meetings and market blitz/crew drive activities in your territory, possibly othersMonitor, measure, and report on your team’s effectiveness including monthly recapsOverseeing accurate reporting in our CRM tool (Repsly)Managing and operating company vehicles, including maintenance scheduling and reporting damages or incidents immediatelyManage inventory of marketing materials including shipping and storageMaintain product training goals and certificationsManage and track budget, corporate credit card and expensesMinimum Requirements:
Deep knowledge and understanding of the Chicago market3+ years’ experience in Field MarketingProven experience in managing teamsMust be available to work varied days and hours (potentially nights and weekendsA strong understanding of the Topo Chico brandProficiency in Microsoft Word, Excel, and OutlookThe ability to thrive in a dynamic, fast-paced environment under tight deadlinesExcellent problem-solving skillsGreat initiative, organization, and adaptability skillsStrong written and verbal communication skillsDemonstrated success in executing logistical details, to include best practices, customer and employee needs, and short and long-term strategic plansValid Driver's License, current vehicle liability insurance, and driving record within Company’s MVR policy guidelinesAbility to carry 50lbs+ and meet physical demands of the jobCompensation:
Salary - $75,000 - $80,000Bonus Potential - 10%Auto Allowance - $400 MonthlyCommunication Allowance - $150 MonthlyWellness Reimbursement - $50 MonthlyMedical/Dental/Vision benefits available
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