Tech Insights
Segment Product Marketing Manager
Tech Insights, Boston, Massachusetts, us, 02298
OUR STORY
Below covers everything you need to know about what this opportunity entails, as well as what is expected from applicants.TechInsights is the information platform for the semiconductor industry.Regarded as the most trusted source of actionable, in-depth intelligence related to semiconductor innovation and surrounding markets, TechInsights’ content informs decision makers and professionals whose success depends on accurate knowledge of the semiconductor industry—past, present, or future.Over 650 companies and 95,000 users access the TechInsights Platform, the world’s largest vertically integrated collection of unmatched reverse engineering, teardown, and market analysis in the semiconductor industry. This collection includes detailed circuit analysis, imagery, semiconductor process flows, device teardowns, illustrations, costing and pricing information, forecasts, market analysis, and expert commentary. TechInsights’ customers include the most successful technology companies who rely on TechInsights’ analysis to make informed business, design, and product decisions faster and with greater confidence.THE OPPORTUNITY - Boston, Denver or Ottawa office basedWe are looking for an experienced and enthusiastic product marketing manager to join a growing team of high-performing professionals. As a member of the team, you will champion TechInsights as the authoritative information platform for the semiconductor industry through customer research, positioning, messaging, content development, and sales enablement for our segments and personas. The role requires a combination of critical thinking, customer insight and the ability to investigate data that is available to determine the best strategy to increase user engagement, renewal rates, and new business pipeline.WHAT YOU WILL DOExecuting GTM strategy for key products, participating in launch planning for a range of paid and free content sets.Clearly articulate target segments and personas, competitive landscape, critical challenges, GTM strategies, value proposition(s), and key messaging following the message architecture with scale and leverage in mind.Work with segment leaders to ensure the value proposition and messaging of platform offerings represents needs of our customers.Craft compelling positioning and messaging by segment and persona to tailor experiences across all touchpoints with a solid go-to-market, engagement, and retention strategy in mind.Partner with the marketing operations team to develop an integrated marketing plans that drive active users, sales pipeline, and renewals.Define what content is required to target various personas at each stage of the funnel, ensuring the customer need and product is always represented in every customer experience.Develop a comprehensive sales enablement toolkit to empower both Account Executives and Inside Sales to exceed revenue targets.Cultivate positive relationships across segment leaders, customer experience, marketing operations, platform technical staff, and leadership to identify and influence impactful opportunities and prioritize efforts.Contribute to strategic discussion on product roadmap, product training, marketing initiatives, collateral concepts, internal processes, and sales tools.Implement process and workflow that refines and creates efficiencies in our day-to-day activities and engagements.WHAT YOU HAVEYou are an experienced product marketing manager or can demonstrate a background in turning complex, technical content into impactful stories.Demonstrated fundamental understanding of marketing and sales processes.Driving the revenue growth of syndicated content through subscriptions and increased active users in B2B engagements.You are confident in producing successful go-to-market strategies, have strong written and oral communications skills, and can think from a customer’s point of view while considering the needs of the business.The ability to collaborate and confidently mediate across teams and subject matter, on all levels of understanding and seniority.The desire to create compelling content, analysis, presentation materials, mock-ups, and enablement tools quickly and efficiently.An understanding of semiconductor technology would be considered an incredible asset (especially in the foundry or capital equipment segments).WHY WORK WITH USCompetitive pay and generous benefits (medical, dental, vision, wellness, RRSP/401K Matching).Expected salary: $107,000-$120,000 USD annually.Flexible vacation policy.Annual fitness reimbursement.Strong sense of camaraderie, mutual respect, and shared goals among colleagues.Support for community through charitable alliances.Professional and career development opportunities.Wellness resources and support from management.Technology knows no bounds, and neither does TechInsights. Bringing together talented humans from different perspectives, backgrounds and abilities is something we take seriously. We’re committed to building an inclusive environment that welcomes you to be your authentic self and allows us to push past the boundaries together.As part of the recruitment process for this position, you will be required to submit your latest citizenship and/or permanent residency information. This information will be used to comply with U.S. Export Control Laws and Regulations.TechInsights is committed to meeting the needs of people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.As part of any recruitment process, TechInsights collects and processes personal data relating to job applicants. We are committed to being transparent about how we collect and use that data and to meeting our data protection obligations.
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Below covers everything you need to know about what this opportunity entails, as well as what is expected from applicants.TechInsights is the information platform for the semiconductor industry.Regarded as the most trusted source of actionable, in-depth intelligence related to semiconductor innovation and surrounding markets, TechInsights’ content informs decision makers and professionals whose success depends on accurate knowledge of the semiconductor industry—past, present, or future.Over 650 companies and 95,000 users access the TechInsights Platform, the world’s largest vertically integrated collection of unmatched reverse engineering, teardown, and market analysis in the semiconductor industry. This collection includes detailed circuit analysis, imagery, semiconductor process flows, device teardowns, illustrations, costing and pricing information, forecasts, market analysis, and expert commentary. TechInsights’ customers include the most successful technology companies who rely on TechInsights’ analysis to make informed business, design, and product decisions faster and with greater confidence.THE OPPORTUNITY - Boston, Denver or Ottawa office basedWe are looking for an experienced and enthusiastic product marketing manager to join a growing team of high-performing professionals. As a member of the team, you will champion TechInsights as the authoritative information platform for the semiconductor industry through customer research, positioning, messaging, content development, and sales enablement for our segments and personas. The role requires a combination of critical thinking, customer insight and the ability to investigate data that is available to determine the best strategy to increase user engagement, renewal rates, and new business pipeline.WHAT YOU WILL DOExecuting GTM strategy for key products, participating in launch planning for a range of paid and free content sets.Clearly articulate target segments and personas, competitive landscape, critical challenges, GTM strategies, value proposition(s), and key messaging following the message architecture with scale and leverage in mind.Work with segment leaders to ensure the value proposition and messaging of platform offerings represents needs of our customers.Craft compelling positioning and messaging by segment and persona to tailor experiences across all touchpoints with a solid go-to-market, engagement, and retention strategy in mind.Partner with the marketing operations team to develop an integrated marketing plans that drive active users, sales pipeline, and renewals.Define what content is required to target various personas at each stage of the funnel, ensuring the customer need and product is always represented in every customer experience.Develop a comprehensive sales enablement toolkit to empower both Account Executives and Inside Sales to exceed revenue targets.Cultivate positive relationships across segment leaders, customer experience, marketing operations, platform technical staff, and leadership to identify and influence impactful opportunities and prioritize efforts.Contribute to strategic discussion on product roadmap, product training, marketing initiatives, collateral concepts, internal processes, and sales tools.Implement process and workflow that refines and creates efficiencies in our day-to-day activities and engagements.WHAT YOU HAVEYou are an experienced product marketing manager or can demonstrate a background in turning complex, technical content into impactful stories.Demonstrated fundamental understanding of marketing and sales processes.Driving the revenue growth of syndicated content through subscriptions and increased active users in B2B engagements.You are confident in producing successful go-to-market strategies, have strong written and oral communications skills, and can think from a customer’s point of view while considering the needs of the business.The ability to collaborate and confidently mediate across teams and subject matter, on all levels of understanding and seniority.The desire to create compelling content, analysis, presentation materials, mock-ups, and enablement tools quickly and efficiently.An understanding of semiconductor technology would be considered an incredible asset (especially in the foundry or capital equipment segments).WHY WORK WITH USCompetitive pay and generous benefits (medical, dental, vision, wellness, RRSP/401K Matching).Expected salary: $107,000-$120,000 USD annually.Flexible vacation policy.Annual fitness reimbursement.Strong sense of camaraderie, mutual respect, and shared goals among colleagues.Support for community through charitable alliances.Professional and career development opportunities.Wellness resources and support from management.Technology knows no bounds, and neither does TechInsights. Bringing together talented humans from different perspectives, backgrounds and abilities is something we take seriously. We’re committed to building an inclusive environment that welcomes you to be your authentic self and allows us to push past the boundaries together.As part of the recruitment process for this position, you will be required to submit your latest citizenship and/or permanent residency information. This information will be used to comply with U.S. Export Control Laws and Regulations.TechInsights is committed to meeting the needs of people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.As part of any recruitment process, TechInsights collects and processes personal data relating to job applicants. We are committed to being transparent about how we collect and use that data and to meeting our data protection obligations.
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