TIDAL
Brand Design Director
TIDAL, Long Island City, New York, United States, 11101
Company Description
Qualifications, skills, and all relevant experience needed for this role can be found in the full description below.TIDAL was founded for artists by artists as the next innovative streaming platform to bring value back to the music industry. We empower artists with the products, resources, services, and content required to take control of their careers and connect more deeply with fans. Available in over 60+ countries, TIDAL continues to help artists break down economic barriers to continue creating what’s next in culture. TIDAL is part of Block, Inc. (NYSE: SQ), a global technology company with a focus on financial services.
Job DescriptionAt TIDAL, the Brand Design Director will bring their experience, problem solving abilities, team mentorship, critical thinking, and creativity, to our Creative Studio. You’ll collaborate with studio creatives to develop innovative, on-brand solutions that help tell TIDAL’s story, and amplify our promise of forging connections between artists and music lovers.You will drive design excellence and collaboration across multiple projects simultaneously, ensuring that the team delivers multidisciplinary creative to support the marketing strategy. You will maintain and foster relationships with external partners (design agencies, photographers, producers, etc.), and creatively direct and lead work with those partners to ensure they are aligned to project expectations and TIDAL’s Brand standards.From taking the lead on concepting ideas that support product launches and marketing initiatives, to understanding product benefits well enough to translate them to the consumers, the daily responsibilities of this role are wide ranging, exciting, and rewarding.For us, art direction and design isn't just a discipline—it's an understanding of how to develop compelling visual treatments, guide collaboration, and uphold design excellence to develop ideas that inspire audiences. You are conceptual, strategic, kind, passionate, and connected in the creative industry. You can share and sell ideas, and you can encourage and help others to do the same.This role reports to the Creative Director and will manage a small team.
You Will:Lead projects, serving as the go-to art director, or only art director, on a cross-functional teamPartner with copywriters, designers, and cross-team to translate content and marketing strategies into creative conceptsConcept, develop, design, and art direct content that can scale across multiple channels, media, and audiencesIterate and communicate ideas across multiple levels of fidelity (mood boards, concept statements, design explorations, art direction boards, style frames, presentations)Create outstanding photography, videography direction, typography, branding application direction, design direction for multiple channels and surfaces (Eg. digital)Work with creative producers and program managers to develop project plans and ensure that projects are progressingMaintain a positive and supportive team mentality in an open environment while leading projects through concept to executionPromote work to a variety of audiences, such as all hands, executive presentations, and company-wide meetings
QualificationsAt least 8 years of relevant Graphic Design or Art Direction experienceAbility to lead ideation and execution across a range of conceptual territories, and provide the team with both short and long term visionDeep understanding of the Brand Creative/Marketing processExperience working and communicating directly with Brand and Product Marketing partnersExperience building inspiration/concept presentations, and mood boards for a variety of concepts and directionPresentation/Communication style: Clear, Concise, and Thoughtful (strong verbal and written skills). Ability to present new ideas or seasonal concepts to small and large groups, including presenting to executive leaders, and external partners or customersAbility to ensure key Brand Creative gates/dates are met, tools are effectively crafted and used, and able to lead cross-functional teamwork as appropriateUnderstanding of industry trends and today's creative landscape—how users engage with content, and trends within the marketingLeads by example and brings a positive, high-transparency, and collaborative approach to your workFamiliarity with working in Adobe Creative Suite with expertise in Photoshop, Illustrator, InDesign and familiarity with Figma, Premiere and After EffectsExperience managing or providing mentorship to junior creatives while still advancing individual assignments and goalsExpertise in typography, composition, color, layout, design thinking, and content strategy in the design solutions you createExpertise art directing on photo and film shoots and in post productionExperience briefing photographers and directors, and developing shot lists and art direction for contentThe general breakdown of the job:40% Hands on creative exploration and concepting40% Oversight and direction of designers / collaboration with creative team members20% Oversight of production partners
Additional InformationBlock takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.Zone A: USD $148,700 - USD $223,100Zone B: USD $138,300 - USD $207,500Zone C: USD $130,900 - USD $196,300Zone D: USD $123,400 - USD $185,200Full-time employee benefits include the following:Healthcare coverage (Medical, Vision and Dental insurance)Health Savings Account and Flexible Spending AccountRetirement Plans including company matchEmployee Stock Purchase ProgramWellness programs, including access to mental health, 1:1 financial planners, and a monthly wellness allowancePaid parental and caregiving leavePaid time off (including 12 paid holidays)Paid sick leave (1 hour per 26 hours worked (max 80 hours per calendar year to the extent legally permissible) for non-exempt employees and covered by our Flexible Time Off policy for exempt employees)Learning and Development resourcesPaid Life insurance, AD&D, and disability benefitsThese benefits are further detailed in Block's policies. This role is also eligible to participate in Block's equity plan subject to the terms of the applicable plans and policies, and may be eligible for a sign-on bonus. Sales roles may be eligible to participate in a commission plan subject to the terms of the applicable plans and policies. Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.
US and Canada EEOC StatementWe’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible.Additionally, we consider qualified applicants with criminal histories for employment on our team, and always assess candidates on an individualized basis.
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Qualifications, skills, and all relevant experience needed for this role can be found in the full description below.TIDAL was founded for artists by artists as the next innovative streaming platform to bring value back to the music industry. We empower artists with the products, resources, services, and content required to take control of their careers and connect more deeply with fans. Available in over 60+ countries, TIDAL continues to help artists break down economic barriers to continue creating what’s next in culture. TIDAL is part of Block, Inc. (NYSE: SQ), a global technology company with a focus on financial services.
Job DescriptionAt TIDAL, the Brand Design Director will bring their experience, problem solving abilities, team mentorship, critical thinking, and creativity, to our Creative Studio. You’ll collaborate with studio creatives to develop innovative, on-brand solutions that help tell TIDAL’s story, and amplify our promise of forging connections between artists and music lovers.You will drive design excellence and collaboration across multiple projects simultaneously, ensuring that the team delivers multidisciplinary creative to support the marketing strategy. You will maintain and foster relationships with external partners (design agencies, photographers, producers, etc.), and creatively direct and lead work with those partners to ensure they are aligned to project expectations and TIDAL’s Brand standards.From taking the lead on concepting ideas that support product launches and marketing initiatives, to understanding product benefits well enough to translate them to the consumers, the daily responsibilities of this role are wide ranging, exciting, and rewarding.For us, art direction and design isn't just a discipline—it's an understanding of how to develop compelling visual treatments, guide collaboration, and uphold design excellence to develop ideas that inspire audiences. You are conceptual, strategic, kind, passionate, and connected in the creative industry. You can share and sell ideas, and you can encourage and help others to do the same.This role reports to the Creative Director and will manage a small team.
You Will:Lead projects, serving as the go-to art director, or only art director, on a cross-functional teamPartner with copywriters, designers, and cross-team to translate content and marketing strategies into creative conceptsConcept, develop, design, and art direct content that can scale across multiple channels, media, and audiencesIterate and communicate ideas across multiple levels of fidelity (mood boards, concept statements, design explorations, art direction boards, style frames, presentations)Create outstanding photography, videography direction, typography, branding application direction, design direction for multiple channels and surfaces (Eg. digital)Work with creative producers and program managers to develop project plans and ensure that projects are progressingMaintain a positive and supportive team mentality in an open environment while leading projects through concept to executionPromote work to a variety of audiences, such as all hands, executive presentations, and company-wide meetings
QualificationsAt least 8 years of relevant Graphic Design or Art Direction experienceAbility to lead ideation and execution across a range of conceptual territories, and provide the team with both short and long term visionDeep understanding of the Brand Creative/Marketing processExperience working and communicating directly with Brand and Product Marketing partnersExperience building inspiration/concept presentations, and mood boards for a variety of concepts and directionPresentation/Communication style: Clear, Concise, and Thoughtful (strong verbal and written skills). Ability to present new ideas or seasonal concepts to small and large groups, including presenting to executive leaders, and external partners or customersAbility to ensure key Brand Creative gates/dates are met, tools are effectively crafted and used, and able to lead cross-functional teamwork as appropriateUnderstanding of industry trends and today's creative landscape—how users engage with content, and trends within the marketingLeads by example and brings a positive, high-transparency, and collaborative approach to your workFamiliarity with working in Adobe Creative Suite with expertise in Photoshop, Illustrator, InDesign and familiarity with Figma, Premiere and After EffectsExperience managing or providing mentorship to junior creatives while still advancing individual assignments and goalsExpertise in typography, composition, color, layout, design thinking, and content strategy in the design solutions you createExpertise art directing on photo and film shoots and in post productionExperience briefing photographers and directors, and developing shot lists and art direction for contentThe general breakdown of the job:40% Hands on creative exploration and concepting40% Oversight and direction of designers / collaboration with creative team members20% Oversight of production partners
Additional InformationBlock takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.Zone A: USD $148,700 - USD $223,100Zone B: USD $138,300 - USD $207,500Zone C: USD $130,900 - USD $196,300Zone D: USD $123,400 - USD $185,200Full-time employee benefits include the following:Healthcare coverage (Medical, Vision and Dental insurance)Health Savings Account and Flexible Spending AccountRetirement Plans including company matchEmployee Stock Purchase ProgramWellness programs, including access to mental health, 1:1 financial planners, and a monthly wellness allowancePaid parental and caregiving leavePaid time off (including 12 paid holidays)Paid sick leave (1 hour per 26 hours worked (max 80 hours per calendar year to the extent legally permissible) for non-exempt employees and covered by our Flexible Time Off policy for exempt employees)Learning and Development resourcesPaid Life insurance, AD&D, and disability benefitsThese benefits are further detailed in Block's policies. This role is also eligible to participate in Block's equity plan subject to the terms of the applicable plans and policies, and may be eligible for a sign-on bonus. Sales roles may be eligible to participate in a commission plan subject to the terms of the applicable plans and policies. Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.
US and Canada EEOC StatementWe’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible.Additionally, we consider qualified applicants with criminal histories for employment on our team, and always assess candidates on an individualized basis.
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