Clevelcrossing
Associate VP Marketing - Home Segment
Clevelcrossing, Vancouver, Washington, United States, 98662
Job Information
Learn more about the general tasks related to this opportunity below, as well as required skills.HumanaAssociate VP, Marketing - Home SegmentinVancouver, WashingtonDescriptionHumana is a Fortune 50 market leader in integrated healthcare whose dream is to help people achieve lifelong well-being. As a company focused on the health and well-being of the people we serve, Humana is committed to providing progressive benefits that advance the employment experience and vitality of the associate community. Humana is building an industry-disrupting home care business, which is bringing care to the patient's home across the full spectrum of acuity from Primary Care relationships to Hospital encounters. Our integrated model includes integrating recently acquired assets, such as Kindred at Home and onehome, with strategic partners such as heal and Dispatch. When we integrate these home-focused services with Humana's traditional care lines, we will create a superior patient experience driving improved health outcomes.This will require developing new categories and products, expanding into new customer segments, deploying critical capabilities, and redefining the care experience. This strategic shift will add complexity to the marketing function supporting the segment, and strong marketing leadership will be key to successful execution. We are seeking a talented marketing leader to join our team in the newly-created role of Associate Vice President (AVP), Marketing - Home Segment. Working in close collaboration with the business, you will oversee the development and implementation of long-term integrated strategies and programs that will be key to the success of the largest Home Health business in the country.ResponsibilitiesKey Responsibilities:• Define marketing approach for existing fee-for-service and emerging value-based care business models in home health.• Partner with sales to understand their go-to-market needs and develop strategies to support them.• Collaborate with the clinical innovation team to define and launch new services through the referring community and direct-to-consumer.• Lead Portfolio Marketing approach for the segment.• Engage with partner organizations on marketing strategies.• Lead team in rapid test and learn methodology and innovation in engagement marketing.• Drive sales success with carriers and providers through packaging value of Home Solutions assets.• Oversee and manage all marketing strategy, planning, execution, financial management, and measurement for the Segment Marketing team.• Build, lead, and develop an initial team of 10-15 experienced marketing professionals.Key Candidate QualificationsThe successful candidate will have broad marketing leadership experience in multiple environments, including sales enablement, B2C, B2B, and digital marketing. A degree in Marketing or a related field is required, along with a track record of spearheading marketing best practices. The candidate should be a strong leader with experience supporting large-scale business transformations.In addition to the above, the following qualifications and attributes are ideal:• Strong business acumen.• Experience with business development and growth strategies.• Solid expertise in marketing/consumer analytics.• Excellent foundation in marketing fundamentals and best practices.• Experience managing external vendor relationships.• Strategic thought partnership and ability to shape the marketing strategy.• Passion for the consumer/customer.• Excellent communication skills.• Current or recent experience in a large, highly matrixed company.NOTE:
We will require full COVID vaccination for this job, as we are a healthcare company committed to health and safety. If progressed to offer, proof of vaccination or documentation for medical or religious exemption will be required.Scheduled Weekly Hours40
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Learn more about the general tasks related to this opportunity below, as well as required skills.HumanaAssociate VP, Marketing - Home SegmentinVancouver, WashingtonDescriptionHumana is a Fortune 50 market leader in integrated healthcare whose dream is to help people achieve lifelong well-being. As a company focused on the health and well-being of the people we serve, Humana is committed to providing progressive benefits that advance the employment experience and vitality of the associate community. Humana is building an industry-disrupting home care business, which is bringing care to the patient's home across the full spectrum of acuity from Primary Care relationships to Hospital encounters. Our integrated model includes integrating recently acquired assets, such as Kindred at Home and onehome, with strategic partners such as heal and Dispatch. When we integrate these home-focused services with Humana's traditional care lines, we will create a superior patient experience driving improved health outcomes.This will require developing new categories and products, expanding into new customer segments, deploying critical capabilities, and redefining the care experience. This strategic shift will add complexity to the marketing function supporting the segment, and strong marketing leadership will be key to successful execution. We are seeking a talented marketing leader to join our team in the newly-created role of Associate Vice President (AVP), Marketing - Home Segment. Working in close collaboration with the business, you will oversee the development and implementation of long-term integrated strategies and programs that will be key to the success of the largest Home Health business in the country.ResponsibilitiesKey Responsibilities:• Define marketing approach for existing fee-for-service and emerging value-based care business models in home health.• Partner with sales to understand their go-to-market needs and develop strategies to support them.• Collaborate with the clinical innovation team to define and launch new services through the referring community and direct-to-consumer.• Lead Portfolio Marketing approach for the segment.• Engage with partner organizations on marketing strategies.• Lead team in rapid test and learn methodology and innovation in engagement marketing.• Drive sales success with carriers and providers through packaging value of Home Solutions assets.• Oversee and manage all marketing strategy, planning, execution, financial management, and measurement for the Segment Marketing team.• Build, lead, and develop an initial team of 10-15 experienced marketing professionals.Key Candidate QualificationsThe successful candidate will have broad marketing leadership experience in multiple environments, including sales enablement, B2C, B2B, and digital marketing. A degree in Marketing or a related field is required, along with a track record of spearheading marketing best practices. The candidate should be a strong leader with experience supporting large-scale business transformations.In addition to the above, the following qualifications and attributes are ideal:• Strong business acumen.• Experience with business development and growth strategies.• Solid expertise in marketing/consumer analytics.• Excellent foundation in marketing fundamentals and best practices.• Experience managing external vendor relationships.• Strategic thought partnership and ability to shape the marketing strategy.• Passion for the consumer/customer.• Excellent communication skills.• Current or recent experience in a large, highly matrixed company.NOTE:
We will require full COVID vaccination for this job, as we are a healthcare company committed to health and safety. If progressed to offer, proof of vaccination or documentation for medical or religious exemption will be required.Scheduled Weekly Hours40
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