Cengage Group
Platform Marketing Manager
Cengage Group, Boston, Massachusetts, us, 02298
We believe in the power and joy of learning
Do not pass up this chance, apply quickly if your experience and skills match what is in the following description.
At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education.
Our culture values diversity, engagement, and discovery
Our business is driven by our strong culture, and we know that creating an inclusive and diverse workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through inclusive programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see Cengage Group Inclusion and Diversity.
What You'll Do Here
National Geographic Learning, a part of Cengage Learning, is hiring a Platform Marketing Manager to manage/support all aspects of marketing the teaching and learning platform that supports their programs for English learners of all ages.
For over ten years National Geographic Learning has been creating innovative learning programs through its partnership with National Geographic. This position offers an excellent opportunity for a motivated individual to work with these materials.
Reporting to the Senior Manager, Marketing Operations, and working with our sales, marketing, and publishing teams in key markets worldwide, this position requires someone who can develop a deep understanding of the platform and use cases, build marketing plans and campaigns, work as a liaison between the platform development team and the market, and support the efforts of sales and marketing teams through training and excellent communication.
Essential Duties & Responsibilities
Works closely with cross-functional and regional colleagues to develop sales and marketing strategies and campaigns to increase total digital users, Average Retail Price per Unit (ARPU), and Unique Monthly Active Users (UMAU) for the programs of which the platform is part.Responsible for rolling out new platform features, including the creation of customer-facing messaging and positioning in alignment with the value proposition and strategy.Communicates new platform functionality and features to internal collaborators using company communication channels.Creates and measures segmented in-platform and e-mail marketing campaigns that direct users to high-value features in the platform to increase trials, activations, usage, and renewals.Drives seasonal marketing plans for the platform, collaborating with the development, global, and regional marketing teams.Coordinates and delivers internal platform training using face-to-face, virtual, and self-access formats.Creates and maintains customer-facing tools for promotion and sales, including presentations, blog and webinar content, distributed marketing and information for websites and catalogs.Develops market knowledge to help shape product positioning and product development, including peer reviews, surveys, events, focus groups, and first-hand customer visits.Travels as needed for conferences, event marketing, sales meetings, in support of marketing initiatives.What You'll Need Here
Bachelor’s degree or equivalent.Minimum of three years marketing experience, preferably in publishing or educational field.Strong organizational skills and proven ability to carry out a variety of tasks.Display initiative and flexibility, detail-oriented, and ability to effectively work on multiple projects at once.Possess critical abilities such as thinking strategically as well as tactically, to successfully prioritize tasks to ensure that all projects are on schedule.Excellent communication and interpersonal skills.Knowledge of commonly used desktop tools, including Word, Excel, PowerPoint, and Microsoft Outlook.Experience creating and delivering presentations.At National Geographic Learning, a part of Cengage Group, we are enabling opportunity, powering progress, and supporting student journeys toward college and career. Using our digital learning programs and classroom learning resources, students experience the excitement and joy of learning that National Geographic explorers, scientists, writers, and photographers experience.
Cengage Group is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, marital status, parental status, cultural background, organizational level, work styles, tenure and life experiences. Or for any other reason. You may view Cengage’s EEO/Affirmative Action Policy signed by CEO Michael Hansen and Equal Employment Opportunity is the Law notice by visiting their corresponding links.
Cengage Group is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations.ta@cengage.com or you may call us at +1 (617) 289-7917.
About Cengage Group
Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.
Base Pay Range
The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program beyond this base pay range.
$63,800.00 - $102,100.00 USD#J-18808-Ljbffr
Do not pass up this chance, apply quickly if your experience and skills match what is in the following description.
At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education.
Our culture values diversity, engagement, and discovery
Our business is driven by our strong culture, and we know that creating an inclusive and diverse workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through inclusive programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see Cengage Group Inclusion and Diversity.
What You'll Do Here
National Geographic Learning, a part of Cengage Learning, is hiring a Platform Marketing Manager to manage/support all aspects of marketing the teaching and learning platform that supports their programs for English learners of all ages.
For over ten years National Geographic Learning has been creating innovative learning programs through its partnership with National Geographic. This position offers an excellent opportunity for a motivated individual to work with these materials.
Reporting to the Senior Manager, Marketing Operations, and working with our sales, marketing, and publishing teams in key markets worldwide, this position requires someone who can develop a deep understanding of the platform and use cases, build marketing plans and campaigns, work as a liaison between the platform development team and the market, and support the efforts of sales and marketing teams through training and excellent communication.
Essential Duties & Responsibilities
Works closely with cross-functional and regional colleagues to develop sales and marketing strategies and campaigns to increase total digital users, Average Retail Price per Unit (ARPU), and Unique Monthly Active Users (UMAU) for the programs of which the platform is part.Responsible for rolling out new platform features, including the creation of customer-facing messaging and positioning in alignment with the value proposition and strategy.Communicates new platform functionality and features to internal collaborators using company communication channels.Creates and measures segmented in-platform and e-mail marketing campaigns that direct users to high-value features in the platform to increase trials, activations, usage, and renewals.Drives seasonal marketing plans for the platform, collaborating with the development, global, and regional marketing teams.Coordinates and delivers internal platform training using face-to-face, virtual, and self-access formats.Creates and maintains customer-facing tools for promotion and sales, including presentations, blog and webinar content, distributed marketing and information for websites and catalogs.Develops market knowledge to help shape product positioning and product development, including peer reviews, surveys, events, focus groups, and first-hand customer visits.Travels as needed for conferences, event marketing, sales meetings, in support of marketing initiatives.What You'll Need Here
Bachelor’s degree or equivalent.Minimum of three years marketing experience, preferably in publishing or educational field.Strong organizational skills and proven ability to carry out a variety of tasks.Display initiative and flexibility, detail-oriented, and ability to effectively work on multiple projects at once.Possess critical abilities such as thinking strategically as well as tactically, to successfully prioritize tasks to ensure that all projects are on schedule.Excellent communication and interpersonal skills.Knowledge of commonly used desktop tools, including Word, Excel, PowerPoint, and Microsoft Outlook.Experience creating and delivering presentations.At National Geographic Learning, a part of Cengage Group, we are enabling opportunity, powering progress, and supporting student journeys toward college and career. Using our digital learning programs and classroom learning resources, students experience the excitement and joy of learning that National Geographic explorers, scientists, writers, and photographers experience.
Cengage Group is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, marital status, parental status, cultural background, organizational level, work styles, tenure and life experiences. Or for any other reason. You may view Cengage’s EEO/Affirmative Action Policy signed by CEO Michael Hansen and Equal Employment Opportunity is the Law notice by visiting their corresponding links.
Cengage Group is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations.ta@cengage.com or you may call us at +1 (617) 289-7917.
About Cengage Group
Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.
Base Pay Range
The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program beyond this base pay range.
$63,800.00 - $102,100.00 USD#J-18808-Ljbffr