Allvue Systems, LLC
Content Marketing Manager
Allvue Systems, LLC, Coral Gables, Florida, us, 33114
About Allvue
For a complete understanding of this opportunity, and what will be required to be a successful applicant, read on.
We areAllvueSystems,the leading provider of software solutions for the Private Capital and Credit markets. Whether a client wants an end-to-end technology suite, or independently focused modules,Allvuehelps eliminate the boundaries between systems, information, and people. We’re looking for ambitious, smart, and creative individuals to join our team and help our clients achieve their goals.Working atAllvue Systems means working with pioneers in the fintech industry. Our efforts are powered by innovative thinking and a desire to build adaptable financial software solutions that help our clients achieve even more. With our common goals of growth and innovation, whether you’re collaborating on a cutting-edge project or connecting over shared interests at an office happy hour, the passion is contagious. We wantall ofour team members to be open, accessible, curious and always learning. As a team, we take initiative, own outcomes, and have passion for what we do. With these pillars at the center of what we do, we strive for continuous improvement, excellent partnership and exceptional results. Come be a part of the team that’s revolutionizing the alternative investment industry.Define your own future withAllvueSystems!
Job Summary
Allvue is on the lookout for a Content Marketing Manager who will be instrumental in crafting inbound strategy and supporting outbound goals to meet revenue targets. This role reports directly to the Head of Marketing and is central to Allvue's accelerated growth. You will be responsible for a mix of content and solutions marketing to drive conversion optimization, aimed at attracting and engaging a targeted audience to generate organic growth.You will forge strong alliances with sales, customer experience, and marketing teams to develop and deliver campaigns and programs that support Allvue revenue and customer retention goals. This role is tailored for leaders who embody an ownership mentality, enjoy creating full-funnel content, are comfortable with organic search and social, empathize with clients and buyers, and like to roll up their sleeves. You are a dynamic individual ready to take initiative, innovate, and be resourceful with hands-on execution. This role is both strategic planning and tactical execution, requiring both high-level conceptual thinking and attention to detail.
Responsibilities
Content marketingSupport the development and execution of the content marketing strategy and collaborate with cross-functional teams to identify content needs across channelsPosition the company as a leader while supporting the creation of compelling content and thought leadership assets like data-driven reports, whitepapers, blogs, newsletters, and videos to help drive demand gen effortsDevelop effective targeting, messaging and positioning, and communicate that messaging and positioning to all internal and external audiencesInbound marketingHelp manage the company website, blog, and social media platformsConduct keyword research and implement SEO best practices to improve organic visibility and drive targeted traffic to the websiteManage relationships with outside related vendors (PR, Web Development, Digital), including monitoring quality and effectivenessSolutions marketingCollaborate with the product marketing and growth team members to develop solution-specific marketing programs to the different personasCollaborate with product management and sales to bring competitive solutions to marketSupport field readiness through the development and delivery of sales assets, e.g. data sheets, presentations, and demo scripts for our customers and prospects
Requirements
5+ year track record of B2B SaaS marketingExceptional writing and editing skills with the ability to simplify complex topics for a diverse audienceProven ability to both set content marketing strategy and create content that generates measurable awareness and demandCreative mindset with a strategic approach to content developmentStrong project management and organizational skills to execute multiple workstreams concurrentlyData driven and ROI-focused with knowledge of funnel and pipeline metricsSEO and social media experience with a proven track record is a plusSkilled with PCs and Microsoft Office software including Word, Excel, PowerPoint, and OutlookExperience with WordPress, Adobe, Canva, SEMrush (or similar tools), Google Analytics, Salesforce, HubSpot is beneficial5+ years in enterprise B2B SaaS marketing with experience in content marketing, PR/communications, solutions marketing, and product marketing supporting campaigns and programs of scale (e.g., over $50M in annual revenue)Industry experience in financial services and/or highly regulated industries preferred (e.g. alternative investments, private equity, venture capital, banking, wealth management, and insurance)Global experience required: proven ability to work closely with a distributed team
Education/Certifications
Bachelor’s degree, preferably in Marketing, Communications, Journalism, Finance, Business, or a related field; Master’s degree is a plus.
What We Offer
Health Coverage optionsalong with other voluntary benefitsEnterpriseUdemy membership with access tothousandsof personal and professional development courses401Kwith Company match up to 4%or Employee Pension planCompetitive pay and year-end bonus potentialFlexible PTOCharitable Donation matching, along with Volunteer and Voting PTONumerousteambuilding activities to promote collaborationin a fun and fast-paced workenvironment
EEOC Statement
AllvueSystems provides equal employment opportunities (EEO) for all employees and applicants for employment. We recognize the real value of bringing people together from diverse backgrounds, experiences and perspectives - we don’t just accept difference, we celebrate and support it. We are committed to advancing these efforts through our strategies to hire, promote, create and support a diverse and inclusive environment throughout our workforce and workplace. It is our policy to prohibit discrimination and harassment of any type without regard to race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law. In addition,Allvuewill provide reasonable accommodations for qualified individuals with disabilities.
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For a complete understanding of this opportunity, and what will be required to be a successful applicant, read on.
We areAllvueSystems,the leading provider of software solutions for the Private Capital and Credit markets. Whether a client wants an end-to-end technology suite, or independently focused modules,Allvuehelps eliminate the boundaries between systems, information, and people. We’re looking for ambitious, smart, and creative individuals to join our team and help our clients achieve their goals.Working atAllvue Systems means working with pioneers in the fintech industry. Our efforts are powered by innovative thinking and a desire to build adaptable financial software solutions that help our clients achieve even more. With our common goals of growth and innovation, whether you’re collaborating on a cutting-edge project or connecting over shared interests at an office happy hour, the passion is contagious. We wantall ofour team members to be open, accessible, curious and always learning. As a team, we take initiative, own outcomes, and have passion for what we do. With these pillars at the center of what we do, we strive for continuous improvement, excellent partnership and exceptional results. Come be a part of the team that’s revolutionizing the alternative investment industry.Define your own future withAllvueSystems!
Job Summary
Allvue is on the lookout for a Content Marketing Manager who will be instrumental in crafting inbound strategy and supporting outbound goals to meet revenue targets. This role reports directly to the Head of Marketing and is central to Allvue's accelerated growth. You will be responsible for a mix of content and solutions marketing to drive conversion optimization, aimed at attracting and engaging a targeted audience to generate organic growth.You will forge strong alliances with sales, customer experience, and marketing teams to develop and deliver campaigns and programs that support Allvue revenue and customer retention goals. This role is tailored for leaders who embody an ownership mentality, enjoy creating full-funnel content, are comfortable with organic search and social, empathize with clients and buyers, and like to roll up their sleeves. You are a dynamic individual ready to take initiative, innovate, and be resourceful with hands-on execution. This role is both strategic planning and tactical execution, requiring both high-level conceptual thinking and attention to detail.
Responsibilities
Content marketingSupport the development and execution of the content marketing strategy and collaborate with cross-functional teams to identify content needs across channelsPosition the company as a leader while supporting the creation of compelling content and thought leadership assets like data-driven reports, whitepapers, blogs, newsletters, and videos to help drive demand gen effortsDevelop effective targeting, messaging and positioning, and communicate that messaging and positioning to all internal and external audiencesInbound marketingHelp manage the company website, blog, and social media platformsConduct keyword research and implement SEO best practices to improve organic visibility and drive targeted traffic to the websiteManage relationships with outside related vendors (PR, Web Development, Digital), including monitoring quality and effectivenessSolutions marketingCollaborate with the product marketing and growth team members to develop solution-specific marketing programs to the different personasCollaborate with product management and sales to bring competitive solutions to marketSupport field readiness through the development and delivery of sales assets, e.g. data sheets, presentations, and demo scripts for our customers and prospects
Requirements
5+ year track record of B2B SaaS marketingExceptional writing and editing skills with the ability to simplify complex topics for a diverse audienceProven ability to both set content marketing strategy and create content that generates measurable awareness and demandCreative mindset with a strategic approach to content developmentStrong project management and organizational skills to execute multiple workstreams concurrentlyData driven and ROI-focused with knowledge of funnel and pipeline metricsSEO and social media experience with a proven track record is a plusSkilled with PCs and Microsoft Office software including Word, Excel, PowerPoint, and OutlookExperience with WordPress, Adobe, Canva, SEMrush (or similar tools), Google Analytics, Salesforce, HubSpot is beneficial5+ years in enterprise B2B SaaS marketing with experience in content marketing, PR/communications, solutions marketing, and product marketing supporting campaigns and programs of scale (e.g., over $50M in annual revenue)Industry experience in financial services and/or highly regulated industries preferred (e.g. alternative investments, private equity, venture capital, banking, wealth management, and insurance)Global experience required: proven ability to work closely with a distributed team
Education/Certifications
Bachelor’s degree, preferably in Marketing, Communications, Journalism, Finance, Business, or a related field; Master’s degree is a plus.
What We Offer
Health Coverage optionsalong with other voluntary benefitsEnterpriseUdemy membership with access tothousandsof personal and professional development courses401Kwith Company match up to 4%or Employee Pension planCompetitive pay and year-end bonus potentialFlexible PTOCharitable Donation matching, along with Volunteer and Voting PTONumerousteambuilding activities to promote collaborationin a fun and fast-paced workenvironment
EEOC Statement
AllvueSystems provides equal employment opportunities (EEO) for all employees and applicants for employment. We recognize the real value of bringing people together from diverse backgrounds, experiences and perspectives - we don’t just accept difference, we celebrate and support it. We are committed to advancing these efforts through our strategies to hire, promote, create and support a diverse and inclusive environment throughout our workforce and workplace. It is our policy to prohibit discrimination and harassment of any type without regard to race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law. In addition,Allvuewill provide reasonable accommodations for qualified individuals with disabilities.
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