Carmichael Lynch Relate
Senior Account Executive (PR)
Carmichael Lynch Relate, Minneapolis, Minnesota, United States, 55443
What We Believe
If you are considering sending an application, make sure to hit the apply button below after reading through the entire description.
We believe that when the best of strategy and creativity come together, brands stand apart.
Our Hiring Philosophy
Carmichael Lynch is committed to creating a diverse, safe and welcoming workplace with opportunity for all. We strive for inclusion, equity and diversity in both our words and actions. BIPOC, women, marginalized communities, LGBTQIA+, veterans and persons with disabilities are encouraged to apply. To learn more, please visit: Carmichael Lynch
What's In It For You
Professional Development (performance reviews 2x annually, training opportunities related to your field of development, one-on-ones with managers, etc.)We offer competitive, equitable salaries (reviewed annually to ensure equity and competitiveness)A strong, vibrant, continually-evolving Diversity, Equity and Inclusion belief (in thought and action), encompassing our agency and our Employee Resource Groups (ERGs). Recognizing the voices that need to be heard.Competitive, company and employee sponsored benefits, including: Medical, Dental, Vision, 401k (company matched 50% of first 6%), PTO (vacation/sick time) allowance, 18-week maternity leave, 12-week parental leave, 19 paid company holidays, Family Building Benefit (adoption, surrogacy benefit), tuition reimbursement and much more.We are currently seeking a Sr. Account Executive to join our PR Team.
Role:
At Carmichael Lynch Relate, Senior Account Executives execute client and agency projects and initiatives essential to keeping PR accounts, integrated accounts, agency programs and high-profile campaigns running smoothly.
You will contribute to an account's success by supporting senior team members and ensuring all deliverables are best-in-class and error-free. Your day-to-day work will include research, planning, and executing PR programming, including but not limited to media relations strategy development and media outreach; influencer engagement strategy, including influencer vetting, recruiting and contracting and program management and measurement; experiential event activation, including site research, routing research, partner/vendor management; and ongoing client communications regarding program planning, execution and results.
An important function of your role is driving projects forward, keeping the team informed on progress, and managing project details. You'll be invited to seek creative solutions and seek out unexpected opportunities to help achieve impactful business objectives for clients. In this role, you will have the opportunity to learn about PR program budgeting, strategic planning and business development while continuing to drive the daily work forward.
Areas of Focus:
Collaborate with team leads to develop comprehensive, strategic plans to meet client business and communications objectives, timing and budget parametersContribute to internal team and external client status meetings, leading project-related client conversations, sharing timely updates, ensuring timely delivery of meeting agendas, notes and conference reports, and ensuing team and client communicationsDevelop and maintain strong media contacts for the agency, develop media lists, author pitches, actively pitch editors and reporters, and generate earned media coverage in support of clients' media relations goalsGrow and maintain influencer contacts and assist with the research, development and execution of influencer programs in support of clients' influencer engagement goalsWrite news releases, bylined articles, social content and other materials in support of a client's business and PR programmingCommunicate regularly with the team to share work updates and progress of assigned tasksParticipate in new business development including media audits, influencer audits, brainstorms, presentation content, development and deliveryAttributes and Skills Important to Your Success as a Senior Account Executive:
Understand PR: An understanding and ability to share your knowledge of the public relations discipline with less experienced team members, in particular media relations and influencer engagement, is essential to this role.Show Attention to Detail: Attention to detail is a point of entry in our business. Accuracy and quality depend on getting the details right every time and on every project.Bring Solutions: Approach every challenge with a solutions-first approach; bring that mindset to everything (seriously, everything) and everyone.Take Responsibility: Ownership and accountability for your assignments and their progress and outcomes are key to success in a team and agency environment, and crucial to your success in this role.Ask for Help: It's not always easy, but it's always important; elevate issues in real time and show us you can use the resources around you when you need them. Consider yourself one of those resources for junior team members.Help Others: Each of us has a job to do, and each of our jobs supports team members and/or the broader organization; make time to understand the bigger picture and how your role and your duties are integral to the client and agency work and can elevate everyone around you, especially those less experienced on your teams. Look for ways to expand your role and your skills to match.Think Creatively/Act Creatively: Good ideas are our favorite food group, and we believe they can come from anywhere and anyone, whether introverted or extroverted; be present and actively participate during virtual meetings via chat threads and during in-person meetings via discussions.Show Entrepreneurial Spirit: There isn't always one way to do things; demonstrate intellectual curiosity and explore new opportunities, approaches and relationships to your assignments – and share them with others.Demonstrate Organizational Skills: Strong organizational skills are key to keeping clients happy, teams aligned and everyone on task. We seek individuals who can juggle multiple priorities, accept responsibility and ownership for the completion of those tasks, and quickly adapt within a fast-paced environment that may require ongoing re-prioritization.Be an Excellent Writer: Writing is one of the most important skills of a PR professional. In addition to understanding AP Style and consistently applying it to media materials development, understanding writing styles required for deck development, media relations materials, bylined articles and client, media and influencer communications are essential to this role.Embrace Numbers: An understanding of financial implications of fees and expenses and managing and tracking budget documents is key for this role. Assisting with/owning satellite media tour contracting, influencer contracting and event contracting are also integral responsibilities of a senior account executive.Manage Up, Down and Across: Timely, concise information-sharing is key to effective team communications. In this role, individuals will be given autonomy to plan and execute program elements. Ensuring that junior team member responsibilities and expectations are clear and that senior team members are aware of deliverables in motion is key to your success. If things aren't clear, we are counting on you to ask the right questions to clarify.Adapt: Our workplace is ever-changing and our business is very fluid; help alter your team's course and even our agency thinking to deliver results; be open to requests by agency leadership for participation and attendance at discipline or agency-wide events that help build employee camaraderie, agency culture and client relationships.Take Your Job Seriously: We want you to succeed, and your personal interest in your professional development and career growth helps us do that. Know your strengths. Know your areas of improvement. Take ownership of your career path in partnership with your supervisor.Take Pride in Your Work: Your daily contribution to the team is vital to our collective success; take feedback seriously, never cut corners, and always bring your "A game." Equally important, recognize when you don't and strive to be open to constructive feedback.Qualifications/Traits:
Education: An associate or bachelor's degree in public relations, journalism or a closely related fieldBackground: Consumer, corporate and/or industry trade-focused communicationsSkills and experience: A minimum of 3 - 5 years of public relations or relevant work experience in the following areas is preferred: prior agency, communications or media; solid writing skills; fiscal management; collaborative; skilled in presenting information to department leadership and client teams; deadline-motivated
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If you are considering sending an application, make sure to hit the apply button below after reading through the entire description.
We believe that when the best of strategy and creativity come together, brands stand apart.
Our Hiring Philosophy
Carmichael Lynch is committed to creating a diverse, safe and welcoming workplace with opportunity for all. We strive for inclusion, equity and diversity in both our words and actions. BIPOC, women, marginalized communities, LGBTQIA+, veterans and persons with disabilities are encouraged to apply. To learn more, please visit: Carmichael Lynch
What's In It For You
Professional Development (performance reviews 2x annually, training opportunities related to your field of development, one-on-ones with managers, etc.)We offer competitive, equitable salaries (reviewed annually to ensure equity and competitiveness)A strong, vibrant, continually-evolving Diversity, Equity and Inclusion belief (in thought and action), encompassing our agency and our Employee Resource Groups (ERGs). Recognizing the voices that need to be heard.Competitive, company and employee sponsored benefits, including: Medical, Dental, Vision, 401k (company matched 50% of first 6%), PTO (vacation/sick time) allowance, 18-week maternity leave, 12-week parental leave, 19 paid company holidays, Family Building Benefit (adoption, surrogacy benefit), tuition reimbursement and much more.We are currently seeking a Sr. Account Executive to join our PR Team.
Role:
At Carmichael Lynch Relate, Senior Account Executives execute client and agency projects and initiatives essential to keeping PR accounts, integrated accounts, agency programs and high-profile campaigns running smoothly.
You will contribute to an account's success by supporting senior team members and ensuring all deliverables are best-in-class and error-free. Your day-to-day work will include research, planning, and executing PR programming, including but not limited to media relations strategy development and media outreach; influencer engagement strategy, including influencer vetting, recruiting and contracting and program management and measurement; experiential event activation, including site research, routing research, partner/vendor management; and ongoing client communications regarding program planning, execution and results.
An important function of your role is driving projects forward, keeping the team informed on progress, and managing project details. You'll be invited to seek creative solutions and seek out unexpected opportunities to help achieve impactful business objectives for clients. In this role, you will have the opportunity to learn about PR program budgeting, strategic planning and business development while continuing to drive the daily work forward.
Areas of Focus:
Collaborate with team leads to develop comprehensive, strategic plans to meet client business and communications objectives, timing and budget parametersContribute to internal team and external client status meetings, leading project-related client conversations, sharing timely updates, ensuring timely delivery of meeting agendas, notes and conference reports, and ensuing team and client communicationsDevelop and maintain strong media contacts for the agency, develop media lists, author pitches, actively pitch editors and reporters, and generate earned media coverage in support of clients' media relations goalsGrow and maintain influencer contacts and assist with the research, development and execution of influencer programs in support of clients' influencer engagement goalsWrite news releases, bylined articles, social content and other materials in support of a client's business and PR programmingCommunicate regularly with the team to share work updates and progress of assigned tasksParticipate in new business development including media audits, influencer audits, brainstorms, presentation content, development and deliveryAttributes and Skills Important to Your Success as a Senior Account Executive:
Understand PR: An understanding and ability to share your knowledge of the public relations discipline with less experienced team members, in particular media relations and influencer engagement, is essential to this role.Show Attention to Detail: Attention to detail is a point of entry in our business. Accuracy and quality depend on getting the details right every time and on every project.Bring Solutions: Approach every challenge with a solutions-first approach; bring that mindset to everything (seriously, everything) and everyone.Take Responsibility: Ownership and accountability for your assignments and their progress and outcomes are key to success in a team and agency environment, and crucial to your success in this role.Ask for Help: It's not always easy, but it's always important; elevate issues in real time and show us you can use the resources around you when you need them. Consider yourself one of those resources for junior team members.Help Others: Each of us has a job to do, and each of our jobs supports team members and/or the broader organization; make time to understand the bigger picture and how your role and your duties are integral to the client and agency work and can elevate everyone around you, especially those less experienced on your teams. Look for ways to expand your role and your skills to match.Think Creatively/Act Creatively: Good ideas are our favorite food group, and we believe they can come from anywhere and anyone, whether introverted or extroverted; be present and actively participate during virtual meetings via chat threads and during in-person meetings via discussions.Show Entrepreneurial Spirit: There isn't always one way to do things; demonstrate intellectual curiosity and explore new opportunities, approaches and relationships to your assignments – and share them with others.Demonstrate Organizational Skills: Strong organizational skills are key to keeping clients happy, teams aligned and everyone on task. We seek individuals who can juggle multiple priorities, accept responsibility and ownership for the completion of those tasks, and quickly adapt within a fast-paced environment that may require ongoing re-prioritization.Be an Excellent Writer: Writing is one of the most important skills of a PR professional. In addition to understanding AP Style and consistently applying it to media materials development, understanding writing styles required for deck development, media relations materials, bylined articles and client, media and influencer communications are essential to this role.Embrace Numbers: An understanding of financial implications of fees and expenses and managing and tracking budget documents is key for this role. Assisting with/owning satellite media tour contracting, influencer contracting and event contracting are also integral responsibilities of a senior account executive.Manage Up, Down and Across: Timely, concise information-sharing is key to effective team communications. In this role, individuals will be given autonomy to plan and execute program elements. Ensuring that junior team member responsibilities and expectations are clear and that senior team members are aware of deliverables in motion is key to your success. If things aren't clear, we are counting on you to ask the right questions to clarify.Adapt: Our workplace is ever-changing and our business is very fluid; help alter your team's course and even our agency thinking to deliver results; be open to requests by agency leadership for participation and attendance at discipline or agency-wide events that help build employee camaraderie, agency culture and client relationships.Take Your Job Seriously: We want you to succeed, and your personal interest in your professional development and career growth helps us do that. Know your strengths. Know your areas of improvement. Take ownership of your career path in partnership with your supervisor.Take Pride in Your Work: Your daily contribution to the team is vital to our collective success; take feedback seriously, never cut corners, and always bring your "A game." Equally important, recognize when you don't and strive to be open to constructive feedback.Qualifications/Traits:
Education: An associate or bachelor's degree in public relations, journalism or a closely related fieldBackground: Consumer, corporate and/or industry trade-focused communicationsSkills and experience: A minimum of 3 - 5 years of public relations or relevant work experience in the following areas is preferred: prior agency, communications or media; solid writing skills; fiscal management; collaborative; skilled in presenting information to department leadership and client teams; deadline-motivated
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