GoTo
Senior Product Marketing Manager
GoTo, Charleston, West Virginia, us, 25329
GoTo Senior Product Marketing Manager - Charleston, West Virginia
Where you’ll work:
Remote-centric. Preferably Eastern or Central Time Zone; United States
Is this the role you are looking for If so read on for more details, and make sure to apply today.Marketing at GoToAt GoTo, our marketing team is a closely connected group, passionate about finding new and creative ways to tell stories about our brand and products. We're committed to guiding how the company interacts with customers, prospects, and employees, impacting every aspect of our business worldwide. In our flexible work environment, we encourage and support each other's growth and development, enabling everyone to thrive. If you share our excitement for creating innovative marketing strategies, we'd love to have you join our team.Your Day to DayAs a Senior Product Marketing Manager, you would be working on:MSP Market and Buyer Understanding:
Develop, grow and own GoTo’s understanding of MSP buyer personas, their decision-making processes, pain points, and opportunities to support cross-functional teams.Go-to-market strategy:
Be the subject matter expert at the crossroads of MSP market, buyer, and product knowledge to support the development and refinement of ongoing go-to-market tactics targeting MSPs.Product Positioning and Messaging:
Develop compelling product positioning and value propositions that clearly articulate the benefits of the product for the MSP market.Marketing Assets and Content:
Create and update content to highlight the capabilities and value of GoTo Resolve through datasheets, blog posts, overview documents, videos, and comparison guides to promote and accelerate the growth of the solutions.What We’re Looking ForAs a Senior Product Marketing Manager, your background will look like:5+ years of work experience, including 2-3 years in Product Marketing at a SaaS technology company selling to MSPs.Experience across B2B marketing to MSPs with a focus on message development and go-to-market strategy.Excellent messaging and positioning skills at both business and technical levels (working with technical subject matter experts).Excellent communication skills (written, verbal, visual), both for internal audiences and customer-facing messaging.At GoTo, diversity and inclusion are key to creating a thriving and dynamic work environment. Our team of GoGetters is driven to learn, explore, connect, and collaborate, valuing the unique perspectives that everyone brings to the table. We take pride in providing our employees with comprehensive benefits, wellness programs, recognition, and opportunities for learning and development worldwide. Our commitment to creating an inclusive space for everyone, regardless of gender, identity, or background, ensures that all team members can contribute to our success and thrive personally and professionally.Annual Base Salary Range:
$101,000.00 - $167,000.00The above shows our ranges from minimum to maximum. Your compensation will be determined based on your location, experience, and the pay of employees in similar positions. You will also be eligible for a variable pay component and benefits.GoTo’s flexible-work software – including GoTo Connect, GoTo Resolve, Rescue, Central, and more – is built for small and medium-sized business IT departments, but powerful enough for the enterprise. By building its secure, easy-to-use software, GoTo is committed to ensuring the time at work is well-spent so that time outside of work is better spent.GoTo, Inc. is committed to providing equal opportunity in employment to all employees and applicants for employment. No employee or applicant shall be discriminated against in the terms and conditions of employment on the basis of race, color, religious creed, gender, sex, pregnancy, religion, marital or domestic partner status, age, national origin, ancestry, physical or mental disability (including AIDS/HIV), medical condition, sexual orientation, gender identity, gender expression, genetic information, military and veteran status, application for or denial of family and medical care leave and/or pregnancy disability leave, or any other basis protected by federal, state or local law or ordinance or regulation.
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Where you’ll work:
Remote-centric. Preferably Eastern or Central Time Zone; United States
Is this the role you are looking for If so read on for more details, and make sure to apply today.Marketing at GoToAt GoTo, our marketing team is a closely connected group, passionate about finding new and creative ways to tell stories about our brand and products. We're committed to guiding how the company interacts with customers, prospects, and employees, impacting every aspect of our business worldwide. In our flexible work environment, we encourage and support each other's growth and development, enabling everyone to thrive. If you share our excitement for creating innovative marketing strategies, we'd love to have you join our team.Your Day to DayAs a Senior Product Marketing Manager, you would be working on:MSP Market and Buyer Understanding:
Develop, grow and own GoTo’s understanding of MSP buyer personas, their decision-making processes, pain points, and opportunities to support cross-functional teams.Go-to-market strategy:
Be the subject matter expert at the crossroads of MSP market, buyer, and product knowledge to support the development and refinement of ongoing go-to-market tactics targeting MSPs.Product Positioning and Messaging:
Develop compelling product positioning and value propositions that clearly articulate the benefits of the product for the MSP market.Marketing Assets and Content:
Create and update content to highlight the capabilities and value of GoTo Resolve through datasheets, blog posts, overview documents, videos, and comparison guides to promote and accelerate the growth of the solutions.What We’re Looking ForAs a Senior Product Marketing Manager, your background will look like:5+ years of work experience, including 2-3 years in Product Marketing at a SaaS technology company selling to MSPs.Experience across B2B marketing to MSPs with a focus on message development and go-to-market strategy.Excellent messaging and positioning skills at both business and technical levels (working with technical subject matter experts).Excellent communication skills (written, verbal, visual), both for internal audiences and customer-facing messaging.At GoTo, diversity and inclusion are key to creating a thriving and dynamic work environment. Our team of GoGetters is driven to learn, explore, connect, and collaborate, valuing the unique perspectives that everyone brings to the table. We take pride in providing our employees with comprehensive benefits, wellness programs, recognition, and opportunities for learning and development worldwide. Our commitment to creating an inclusive space for everyone, regardless of gender, identity, or background, ensures that all team members can contribute to our success and thrive personally and professionally.Annual Base Salary Range:
$101,000.00 - $167,000.00The above shows our ranges from minimum to maximum. Your compensation will be determined based on your location, experience, and the pay of employees in similar positions. You will also be eligible for a variable pay component and benefits.GoTo’s flexible-work software – including GoTo Connect, GoTo Resolve, Rescue, Central, and more – is built for small and medium-sized business IT departments, but powerful enough for the enterprise. By building its secure, easy-to-use software, GoTo is committed to ensuring the time at work is well-spent so that time outside of work is better spent.GoTo, Inc. is committed to providing equal opportunity in employment to all employees and applicants for employment. No employee or applicant shall be discriminated against in the terms and conditions of employment on the basis of race, color, religious creed, gender, sex, pregnancy, religion, marital or domestic partner status, age, national origin, ancestry, physical or mental disability (including AIDS/HIV), medical condition, sexual orientation, gender identity, gender expression, genetic information, military and veteran status, application for or denial of family and medical care leave and/or pregnancy disability leave, or any other basis protected by federal, state or local law or ordinance or regulation.
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